1) what problem does the solution solve
2) how does it solve
3) clients who have experienced
I would not ideally answer all the questions in the presentation because I do lead the clients to ask questions and i think that's an essential part of sales- keep the clients involved.
This outline by Blair Warren is a great starting point for someone new to writing copy. Take a look and let me know if you have more questions or need a proof reader. http://fearlessdreams.com/blog/freedownloads/OneSentencePersuasion.pdf
yes. write it as you would speak it out loud. speak from the heart, don't use any "hard-sell" language, and address the customer's needs - emphasize the benefits of the service or product, not the features. in your script ask questions of the customer, in sequence, in order of the customer's most pressing needs. use the "what if" technique - what if your finances were accomplishing everything they could, how would your life be different? then show them how you can do that for them.