Are there cons to using one business card for more than one of your businesses?
I want to to know if is there any negative effect of putting all of your business brands on one professional business card. Are there pros or cons to this? What are the merits of that idea? Thanks!
If you own a number of businesses then you can have a single business card for personal branding sake and perhaps include a tiny text that lists your businesses. On the hand you hand, you could make different visiting cards for your businesses but the question is how will you carry them and sort them at the time of giving. It is more feasible to consider the first option.
Of course, this depends on whether or not you want people to know the number of businesses you own. If you are okay with being a serial entrepreneur then just have one business card with an amazing design that conveys who you are and what you do.
I don't think there are any cons of using one business card for more than one of your businesses. If you are using folded visiting cards because on such visiting cards there are multiple sides. You can use each side for your particular business using your creativity. These are the best way of using a business card.
It depends on the different businesses you are involved in. However, it's suggested to include only two businesses in one business card, only if both the businesses go hand in hand. If they are of different motives, it would create a confusion among the customer and that wouldn't be of any help to you. However, there is a catch, if all the different businesses are under the same company name, you can list out the various other services on the backside of the card. This might help you to get additional business. I had similar queries regarding designing a business card. However, while I was looking out for a designer, my friend suggested PrintStop to me. Since that day, I have been utilizing their services for all my printing needs.
You can visit them @ https://www.printstop.co.in/visiting-cards/products/.
Not sure how to go about, I need a business card with multiple brands,
2 of the companies have the same name except one caters to australia and one global so has international under the logo and the third one is different name but three brands under one group. how to go about. very confusing..help
I would say "Definitely" - Your company's brand is ultimately its "personality". You want your brand to inspire certain emotions, stand for certain values and connect with clients on a personal level.
Each company has its own brand, so having multiple brands on one card is going to have the same emotional effect as meeting someone with multiple personality disorder...
Just don't do it.
I have a separate business card for everything do.
I noticed when people realize you have more than one occupation, they don't take it as seriously.
Have you ever considered creatng a double-sided card? Check out http://business-card-maker.com/ . These guys offer quite reasonably priced two-sided cards. Thus, you can have just one business card for two different businesses. Good luck!
I agree that you can combine brands if they enhance each other, however, this needs to be done carefully so it does not create undue confusion for the person receiving the card. Business cards are not terribly expensive, my advice would be to keep things separate.
You should have have a card for each one if you have businesses that are different. But if you are representing a company that has several brands under one umbrella, I don't see a problem.
I agree with many of the answers already given but I wonder if they have actually answered your question. You asked about business "brands". Does this mean that you have a parent company that represents several products? If that is the case, your parent company branding should definitely be prominently displayed with the other brands displayed in smaller icons. This is of course, assuming that you play the same role for all products.
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One con would be to cause the potential client to wonder, how focused and committed to their business you would be if it appeared you had many fingers in many pies. Sowing a seed of doubt in their mind might not be in your best interest.
If the businesses enhance each other or go well together then this might work, but totally different businesses and the prospective client may think Jack of all trades - master of none.
If the card represents a parent company or an ownership group it makes sense. Otherwise I'm not sure it does...
If the companies are so closely tied and share clients, they should probably be amalgamated into one bigger, stronger brand. There will be other marketing, advertising and accounting benefits to be reaped in doing so. HOWEVER, if you have strategically identified and implemented distinct and separate brands for a reason, then combining them on a card must undermine that objective. So if they are better off with their own identities, make two cards.
Id tell you to never mix the brands, as it sends a very mixed message to your audience. There are better experts than me on this site related to branding and marketing, but that's my two cents on the subject.
I agree with Sherry... if the business are close in offerings it could work to have both on one card... but, if they are significantly different then I could be confusing... and with the price of business cards these days being so low there's no reason really not to print another set.
I work for a company that is committed to growth and Uses the Action name in many contexts. The Business cards are different on each side one side is for Action Staffing Services, the other side is for Action Bartending School. I think that the card shows commitment to success.
Personally, I think it depends on the businesses. For instance, I've had a client who was a fitness trainer but also sold nutritional products. We ended up doing one side of their business card with the fitness training and another with the nutritional products. Since both of the things kind of went hand in hand, it made more sense. If you have two (or more) very disparate businesses, it's usually better to market them separately. This is especially true if each business reaches different markets.