I want my client to get more involved on social media to increase his restaurant sales. Where do we start?
The promoting is for a restaurant business. I want my client to expand their family based business and be more visible on social networks. Aside from Facebook, where should he start? Radio stations seem like a good place to start too. Any suggestions?
Try tripadvisor.com, instagram and foursquare. Do not worry about radio stations and focus on social media.
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Create a Hootsuite account and post daily on Facebook, Twitter & Pinterest. Pictures of food and cocktails. Instagram as well. Keep their Yelp & Facebook profiles active with fresh pictures. Create events. Offer a "check in" reward. I.E. free bar snack with cocktails if you check in at the bar. Once they have all their accounts, they should spend 1/2 - 1 hour day looking, posting & following others. get those conversations started!
It would be great if you can go and register our business at the industry association, connect with people on your local social networking portal.
You are in the right direction - the combination of conventional & Social Media marketing is the absolute best way to go . . . but I question if radio is the most effective. In our experience printed advertising, whether loyalty cards handed out, newspaper or other marketing material with the business's URL clearly written is the best way to go. Moreover we create sub-domain redirects so the the Facebook page address (for instance) could be facebook.businessname.com . Finally if you are already using Social Media run some kind of contest. You might find some ideas at ideas.net-presence.ca We'll be adding one campaign per month for restaurants.
Andrea, beyond Facebook you can consider Pinterest, StumbleUpon, and even Google+, as additional social media strategies for your client.
A strategy for Pinterest is to feature some the restaurants best dishes and events. We are very visual creatures, and seeing delicious plates of food, and fun filled events (if it exists) are a great way to showcase the restaurants ambiance.
There are many creative avenues using Pinterest that can produce an interest from your target audience. As with Facebook and Twitter, you can create a following of fans that could draw more attention to the restaurant. You could easily create 'Pins' related to the restaurants local area to show support and create an interest for the general area.
StumbleUpon could be used to link to a web page that features their menu choices, map of their location, business hours, and special offers. Most people may not know it, but SU is a search engine site geared towards finding published online content just as you would on Google or Bing.
It's easy to setup, and there is an advertising option if you want your page submissions to appear first when people search for terms related to the restaurant. If you have the resources, posting high-quality photos of the restaurant, their staff, customers, the atmosphere, and of course their menu items in a creative way, could also be a driver for their business.
Getting the restaurant to create a Google+ business page is very important because the community is growing, and there's an incentive for businesses that have an actual physical location. According to an article by Socialmediaexaminer.com titled 'How to Use Google+ to Expand Your Business Influence', Google+ had an active and growing list of 359 million users.
There are several features that can be used to promote the restaurant's brand, but most important would be Google+ local places. Follow this link http://www.socialmediaexaminer.com/google-plus-for-business for an overview of Google+. Just as with Facebook, you can build communities and social circles to interact with users, who then can become followers (ie. influencers).
With some planning these three social networks can create more brand recognition for the restaurant. Of course, using some traditional methods for cross-channel marketing can give your efforts a tremendous boost. Hope this helps, and happy social network hunting.
Any social media activity is only as good as its contribution to an overall marketing strategy. Recommendations therefore cannot be limited to any particular channel without a clear understanding of the objective you believe Social Media will play in your client’s marketing mix.
What is the objective, what is the offer, what is the incentive, then how can you stimulate the most effective restaurant promotional channel “word-of-mouton” to deliver it? The best answer may have nothing to do with social media (or radio for that matter).
If as you consider SM is your client’s most influential and rewarding marketing media, firstly search for restaurants in the area and see what SM your client’s local competitors are using. Then simply call the restaurants and ask them ‘how many bookings can be directly attributed to their favoured SM channel?’
An hours research and you will have your answer and your recommendations qualified and quantified with some real-world evidence (or not)!
Other expert opinions may then be more useful.
Does your client have a Web site yet? Does it have their menu and hours posted?
That gives you a good place to link as you share quick pointers out through other routes. Some of those other routes have been mentioned. Since it's a restaurant, location based methods are good. Yelp!, as others have mentioned; many places have local restaurant review sites; claim the location as the owner on Yahoo! and Google maps, which will let you link to your site.
Have you considered localized Google Adwords? You can target their neighborhood or within a certain SMA. You might also look at Nextdoor for very targeted neighborhood info.
Radio only if it is talk radio in my opinion. As far as social media I would suggest Pinterest (more female driven and girls love to talk food), instagram, twitter, and yelp. As with all things social when someone talks to your client via these channels respond politely and thank them for being your customer.