I want to expand my fashion styling and fashion consulting business by writing ebooks. Any suggestions or advice?
I want to expand my fashion services by writing ebooks to engage more people. I want to engage my followers by providing them with ebooks that will teach them tips about wardrobe styling. I want to build brand awareness and credibility by writing fashion ebooks. I am open to all advice and information on how to get started. Thanks to everyone.
Jump on Instagram if you haven't yet! That platform is a heaven for the fashion industry. Post as many high-quality pictures as you can, create an immense amount of content and engage with people in the same community. Do not try to monetize Instagram from the beginning, it will affect the quality of your content. Instead, use the content to gain some attention then divert that attention to your ebook, if you want to go that way or directly to your website if you have one. Keep sharing a glimpse of the book on the platform to make people curious and let them know what exactly is inside.
If you want to create a fashion e-book, you first have to think about how will you distribute it and promote it? Emails? Offer it for free? Do some SEO?
Writing it is not the issue here. Getting people to see it/read it is! So before you start writing, I would recommend you find a marketing strategy for promoting.
The BEST place to market and distribute an ebook is through Amazon. Amazon’s SVP Russell Grandinetti, “Books don’t just compete against books. Books compete against Candy Crush, Twitter, Facebook, streaming movies, newspapers you can read for free. It’s a new world.” Twitter is the platform for fashion-related events. Keep up with all the action, trends, collections and conversations on Twitter.
I recently got an e-mail from my 32 year old son. He just got his 5th "wardrobe infraction" write-up. His request was to share my knowledge of proper business attire. I provided him some guidelines for building a business wardrobe based on John T. Molloy's original "Dress for Success" book. My son's not the only person at his work who has had this problem.
Is there an opportunity here for a blog or digital magazine that could boost your styling and consulting business? I'm not sure e-books are the best strategy because:
1. They are fixed publications and fashions are constantly changing.
2. They are not easy to sell
3. Blogging or a magazine is about creating a source for articles that you could later collect as an e-book.
4. You can expand your content base to include others and expand your reach.
Although you are not exactly a part of our target audience you can find e-books and articles on the subject of publishing in our free on-line library at our
What you wish to accomplish is what is known as Inbound Marketing; whereby the prospect is drawn to your content offerings and develops a relationship with you over time. This is no easy feat, and takes time, but can be quite rewarding.
The first step is to grow an online presence, that is, at least start out with a blog and post regular content to it. You will also need to expand your online presence via social media, PR, as well as blog articles, white papers, eBooks, videos and multi-media content offerings.
Start out by clearly identifying your ideal customer, and learn as much about them as possible, so you can tailor your content to them. There are great resources all over the net, so simply perform searches on Google or Yahoo, Bing etc. Developing Personas is what it is called.
There are a lot of things to learn, but if you are serious it should not be a chore. Good luck.
I think you go with these suggestions, and have beautiful fashion website, like how to dress best, look "how to" website, and then in near future you go with the mobile app on your ideas of fashion, require is to have website and marketing for it...
In my experience eBooks can be a resource that are downloaded and never read, internet marketing is continually moving and you need to keep pace. I'd recommend adding video content with downloadable worksheets, this will keep your audience engaged and give them little tasks to do, rather than "another" eBook to download. Expand your eBooks into actual books that you can sell instead.
Excellent vehicle for branding and marketing your services, Reyna. Basically, either you write the ebook - or if you don't feel comfortable in your writing skills, you can hire someone to write it for you. You would need to provide a basic outline with the information you want included in the book. You could establish your particular "brand" in the industry in the intro of the book - what makes you and your services unique from everyone else's and why you do what you do.
I would be available for hire, or there are a number of sites online where you could find and hire a writer. Feel free to let me know if you need more help.
Try reaching out to these guys at:
http://intervestor.co/ and http://totalpreneur.com/
I believe these sites and the people behind it may help you in more ways than one.