I want to expand my business of handmade mats to new countries. How do I reach new customers?
We are mats supplier in 150 countries. Now we want to expand this business to all over the world. We need some good suggestions on how we can expand our business. We have a wide range of products.
Please visit our site to take a look at us and come up with suggestions: http://www.brandmat.co.za/
The main thing to consider in your bid to expand internationally is this:
What are the chances that someone in a different country will be willing to buy a product from South Africa, given the expenses they will incur such as shipping, insurance, and import duties? More so what are the chances that they can find a similar product locally and avoid said additional costs?
Having said that, the best chances you have to expand internationally is to have some sort of (indirect) presence in specific countries. The number one idea that comes to mind in this regard is to sign up with a fulfillment company and send them a set amount of your products, from where any order you receive on your website, will be fulfilled from. This way, the buyer will clearly not be faced with the aforementioned costs of buying internationally because as far as they are concerned, they are buying locally.
The downside to this is that you clearly will have to mark up your product prices to cover the costs you will incur from the fulfillment company (bulk shipping costs, storage costs, processing costs, etc) which in turn might make your prices non-competitive against other locally manufactured similar products.
You also could, for instance, decide to sell on Amazon, which already has an amazing system that takes care of many of the above-mentioned things and more.
In conclusion, it is very doable. You just have to plan the entire process carefully to make sure everything pans out, especially from a financial point of view.
Founder of Telligent Marketing (SEO for Lawyers)
From looking at your website, you have a great range of mats for different audiences; may I suggest doing a PPC campaign through Google and a paid social campaign through Facebook.
Another alternative would be forming distribution and affiliate partnerships with companies who cater for target audiences, for instance, the GYM and YOGA mats could be distributed through a company that specialises in wellbeing.
Hope my advice helps.
What is the outcome of your website? What I did see is a lot of mats... what I didn't see you are the expert. Looking at your site you had pretty photos... and nothing educational on your site.
You can use SEO, Social Media which takes a long time, artificial intelligence, you can create a sales team, have a systemize referral program. I see many ways to grow your business. If you need more information feel free to contact me.
Congratulations on your entrepreneur spirit and vision.
I am sure you would already have noticed that a significant portion of your orders come from past customers. It would be great if you could keep your past customers engaged while growing new customers.
One way is to introduce an interaction section on your website - or to put it simply a blog. In this blog, every month you could post some news and information about new designs and invite your customers to comment. This will hugely grow your sales as your site will become a living portal with engaged audience.
If you want some ideas, my team has created a lot of free resources at zavesti.com to help entrepreneurs to exploit the power of blogs quickly.
I have visited your site and see a lot of collections of mats. But the question is how to expand the business all over the world. I suggested some ways here:
1. You may collect contact's information from well-known mat resellers using online (Maybe Google or other contacts) methods to directly connect with them. It's fast and effective way.
2. You can use paid advertisements from Google AdWords or other online advertising platforms. It's also fast but pretty expensive, and you must be careful about keywords choosing.
3. Search Engine Optimization is long time solution, but it's may take a long time (I see your website SEO is not good).
You may choose any or all of three.
Manager of Inventory Software Services
You need to know your customer persona. If you do, this should not be so hard (you already understand where such people hang out the most). So go to Google Trends to find the countries of interest. Then takes those countries and go to Ahrefs to see who are your competitors. Create a website with your branding name for the big location.