If I change my business name, will that negatively impact my search ranking?
I have been struggling with a business name. I have a few options. If I end up changing my name and redirect traffic to a new domain will I still get credit for the SEO efforts I have done up to that point?
Yes, you can absolutely get the credit you have done in the past. The only thing I'm worried about is you planning to change all the links you have made before as it might greatly affect your SEO ranking. Make all the links to your past content available forever. Updating all your social media accounts is an absolute must. It doesn't matter how fast or slow you have changed your business name, so long as all your published content/accounts/etc. must be updated.
Changing your business name alone, will not create a large drop, the keys here are 1.the name of your website,(many entities carry a completely different name for their web presence) a change here will affect your search rank, however that change may be positive and/or negative. If you are moving toward a more seo friendly name, one that organically (without the aid of advertising) has the ability to achieve a natural higher or even lead ranking.
Steps may be taken to protect page rank, Local Marketing efforts may see a drop in the first few months, but with thoughtful naming, this too may see a higher rank in position fairly quickly, If you are changing the name of your website, be sure to either create a fresh new site for the new domain or at the very least, revamp the content completely or cached copies of the old domain url may be read by googles spiders as duplicated and therefore not original content.
Yes, definitely you will get the credit. All you need to do is to use Redirect 301 to redirect your website from existing domain to current domain. Your new domain will get all the link authority from previous domain.
With this activity, there will be no negative impact on your business. If you are still in such type of confusion, you can do press release and add updates on social media about your new business name and domain.
Just do a 301 permanent redirect on all of your files to your new domain.
As a SEO Strategist for as changing your business name I suggest updating all of your local listings, local directories, social media accounts of your new business name I can explain this more in detail how you can have this done. By having a new domain to redirect traffic to your website that is ranking may not be a big problem depending how many people are using your new domain to go to your website that is why you will still need SEO efforts with the new domain to keep it that way along with more strategies to try to rank higher. You want to be visible not only in your ranking also in other areas of online marketing. Visit our website for more information. www.wesmithllc.com
Sol Gonzalez is right. Changing the name should not affect the old domain and contents built if done right. Worst case have your new name as a dba for commercial reasons and build it up to better position it in the SEO world
You can still get credit. Keep the actual domain, redirect the new domain to the same folder And slightly and carefully make few changes where the company names appears. Work with a reputable SEO strategist.