As a Mary Kay representative, what is the best way to start off my business?
I have been in Mary Kay for 4 months. I haven't made a sell yet. I don't have transportation to get around to clients, so I am trying to develop a stragety to attract customers a different way. Does anyone have any suggestions?
Have parties at your home, i.e people come to you.
You can also schedule parties and makeover sessions where you are as well.
For example stay late from work and invite people to review your line.
You can stage sessions at coffee shops and even after soccer practice if that is applicable.
Demos = Sales
The bottom line is you need to get the products in front of people to make sales.
If you don't have transportation you will have to be creative where you already are.
The research on social media is that it creates awareness, it does not create sales. Even if it created opportunities to sell, you still need sales skills to grow your business.
Fortunately for you, you work with a world-class organization. And each successful MK person will say the same thing; DO NOT TRY TO RE-INVENT THE WHEEL.
You need to do exactly what they tell you. Find a mentor who can coach you.
It is a fantasy that using social media, especially for non-sales people, will make you successful. A fantasy. Or why wouldn't everyone do it? It's easy and free. Or why isn't everyone already doing it making a fortune?
Follow your Mary Kay success model. Get selling skills. Get a mentor/coach.
Sorry, Dave & Randy - if you want some more thinking on this, have a peek at The 800 Pound Lie of Guerrilla Marketing:
Dave hit it on the head and in very simple terms: Social Media posts, inbox messaging, tweets and even vines of makeup success stories. Create a Facebook page, invite friends, their friends, former colleagues to like the page and post effective relevant information.
Social Media and Digital Marketing. You can attract clients from your computer.