As a Mary Kay representative, what is the best way to start off my business?
I have been in Mary Kay for 4 months. I haven't made a sell yet. I don't have transportation to get around to clients, so I am trying to develop a stragety to attract customers a different way. Does anyone have any suggestions?
The research on social media is that it creates awareness, it does not create sales. Even if it created opportunities to sell, you still need sales skills to grow your business.
Fortunately for you, you work with a world-class organization. And each successful MK person will say the same thing; DO NOT TRY TO RE-INVENT THE WHEEL.
You need to do exactly what they tell you. Find a mentor who can coach you.
It is a fantasy that using social media, especially for non-sales people, will make you successful. A fantasy. Or why wouldn't everyone do it? It's easy and free. Or why isn't everyone already doing it making a fortune?
Follow your Mary Kay success model. Get selling skills. Get a mentor/coach.
Sorry, Dave & Randy - if you want some more thinking on this, have a peek at The 800 Pound Lie of Guerrilla Marketing:
First, do you believe in Mary Kay as a viable business for you?
Second, do you have a strong sponsor or have you found an experienced sponsor?
Third, ask that strong sponsor to make 3-way phone calls with you to people you know whom you would like to introduce Mary Kay to. Get your first 5 to 10 clients with this level of help.
Fourth, go around your neighborhood on foot and talk to people. You don't need a car. Invite them to a "make over" and have your strong sponsor run it until you get the hang of it.
Fifth, once you are confident with some experience and client success, then get more active on social media.
Mary Kay is a fine company by all standards that I'm aware of. The opportunity is there. The limitations you have (such as no car) are not limitations. Work your neighborhood and become the go to person who knits the community together. Soon your business will be booming because you're investing in people versus just dealing with cosmetics.
You want to have parties, where you can showcase the products and share your Mary Kay story. I had a lot of success inviting groups to my parties that were already formed, such as Mom's groups from school and church women's groups. They would come to my house so transportation was not an issue for me. It was from there that I made many sales and also got my first recruits. Take heart. Your team is out there, you just need to get creative on how to build it! Good luck!
I thought Mary Kay gave you an orientation and start-up training?
Have parties at your home, i.e people come to you.
You can also schedule parties and makeover sessions where you are as well.
For example stay late from work and invite people to review your line.
You can stage sessions at coffee shops and even after soccer practice if that is applicable.
Demos = Sales
The bottom line is you need to get the products in front of people to make sales.
If you don't have transportation you will have to be creative where you already are.
Hmmmph! All men have responded at this point, and here is yet another. Whatever attracted you to the business, let that be how you interact with others. Replicate and duplicate.
One good thing is that you have a partner that is waiting for you to "bother" them. When you are in business, one of the worst things possible is being alone. One of the best things is having a recruit that is excited and seeking to be successful. Ask your sponsor, "Okay, I'm ready. What's next?!!"
Network, Network, Network!
You may want to visit your public library and get some current books on How to network and Multi-Level Marketing.
Hope this helps.
Are you available to do parties in your home? If yes, I'd suggest you focus on doing Open Houses. Theme your parties to specific MK products. Do before and after makeovers. Hire a photographer and offer professional head shots with you doing the makeup. I am sure MK has a ton of information in your back office you can use for ideas. Invite friends, family, neighbors, etc. and offer great incentives to them if they bring a friend. Are you involved with a school or church? See if you can do something at their location and offer to give back a portion of your profits to the organization. Carry catalogs everywhere you go and give them to dry cleaners, bank tellers, waitresses, everywhere you go! Social media is also an option but you must be very specific, strategic and willing to take the time to position yourself as a MK and skincare/make up expert. You need social media but if there is anything you can do something locally first, I'd start there because you have a better chance of immediate sales. To your sweet success.
The majority of individuals convinced to join multi-level selling organisation never reap the compelling rewards promised, so don’t feel out of place. You have to be top flight salesman or woman to come close to achieving anything like the sales results that Mary Kay like organisations proffer.
Some multi-level groups (especially those, like the subject cosmetics company that deny they are one), rely of tried and tested propaganda techniques to target and suck in the most venerable candidates, even going as far as aligning their evangelical sharing and mentoring marketing philosophy with more ‘traditional faith models’. Employing practices relied upon and proven effectively for over 2,000 years to lour vulnerable (more lately commercially naive) converts to their cause.
Your lack of easy transport will severely limit you capacity to develop or master the face to face sales techniques you have been given, you should possibly have taken up a more appropriate web based sales option that you can effectively practice from home.
The advice you have been given about more reliance upon your mentor is sound. If however it is not forthcoming (in a tangible $’s way), you will likely remain in your current predicament for at least the next 4 months (that should suggest something). If as it would seem that you are unable to prosper from the training, cut your losses! You will not find a more effective strategy, if there were a better way to sell products to hopeful distributors May Kay would be using it by now.
I would start by joining a local professional woman's networking group. That is your target market and you can get advice from them as well!
Social Media and Digital Marketing. You can attract clients from your computer.
Dave hit it on the head and in very simple terms: Social Media posts, inbox messaging, tweets and even vines of makeup success stories. Create a Facebook page, invite friends, their friends, former colleagues to like the page and post effective relevant information.
The most obvious answer would be to leverage the power of Social Media, ebay etc.
Secondarily you can partner with local eateries and host "tasting parties," or events wherein by promoting your products and their establishment you both win. That way you have a central location monthly, quarterly etc., and transportation is not as much an issue that one or two nights per month. In between events is follow up.
Lastly, selling is all about vision. Not yours, but prospects. Regardless of what medium you choose to distribute your message, it has to paint a vision of how that person will FEEL about themselves by associating with your product, e.g., beautiful, strong, empowered, sophisticated.
Always begin and end you value message with what's in it for your prospects.
You are at a disadvantage so you must get their attention through letters, e-mail, telephone calls and you must let them know why buying from you will be a totally different experience in buying Mary Kay products from you...You website must say this...You need a mission and vision statement, and if lack of transportation is due to a disability, consider starting with man y of your potential disabled clients..
Hey Regina, well the very first thing I would do is get and EIN number so you can claim all of your business deductions for you start-up business. Going forward, every delivery, every business related phone conversation, every piece of equipment you buy is now going to be a legit deduction. (If you have any questions about your deductions email me at firstname.lastname@example.org). I would use as many free marketing tools at you deposal as possible for your business development. I saw some great ideals (Facebook, (create a business one), twitter, LinkedIn, just to name a few). Since Mary Kay is a national brand; brand recognition is not going to be an issue. With that being said, I would try to create value and cultivation a competitive advantage. Ask your self why should they buy from me and what is the value in it.
I think it was Kelvin who said, get out in the community , have in home event parties, and don't forget about that male customers buying for his wife (Christmas is coming) exploit that knowledge gap. A lot of small businesses are having events now and looking for vendors to come in and showcase their product. If possible offer incentives for bulk purchased.
Everyone was correct about marketing but your biggest fan, customers, and word of month opportunity will be friends and family (text blast everyone in your phone). Give them booklets to past out for you with your name and address visible. Past out your business cards where every possible, wear some of their fragrances and product to show and smell. Last but not least ask for a sale.
Good luck and if you have any questions, please feel free to email us at (email@example.com)
Hi Regina, Depending on where you live, not having transportation can be a challenge. I know of successful Mary Kay consultants in New York, for example, who had access to public transportation only, so I'm going to assume you do not live in a large city with lots of transportation. I liked several of the previous comments so I wont repeat those points.
My first question would be are you in the Unit with your Recruiter? Is she supporting you? What about your Sales Director? If you're an Adoptee, have you spoken with your Adopted Sales Director and asked for help?
From your photograph you appear to be a young lady, so the women you'd like to approach (your target market) would perhaps be between 19 and 35? Where do those women hang out? Can you find groups of them in your community? Times have changed and I no longer support the 3-foot rule I was taught 15 years ago. You'll have a lot more success building relationships first. Think of places that you could find groups of those women in your community, but first you have to know your products so you can speak confidently as if you've been doing this a long time. All the tools have been provided for you in your Starter Kit (It's still called that, right?) so you don't have to fake it to make it, you CAN become an expert quickly!
I'm going to assume that while you cannot lug around lots of products to skin care classes, you can get to different places in your area with your tote and samples. One place you could try is meetup.com and check if there are any professional women's groups or even moms' groups in your area. Start attending those Meetups and build relationships. Have a nice 60-second elevator speech that states how you support other women, not 'I am a Mary Kay Consultant..." Think of something that will set you apart from all the other beauty consultants. Word of mouth is powerful marketing tool. I met a Mary Consultant at a networking event earlier this week and she holds facials and parties in her home. She promotes it that 'she cleans up the mess so you (the customer) do not have to.' Could you hold Saturday morning or other morning Time for Beauty or something with a catchy name in your home? This way people come to you instead of you going to them. Stacy gave some great suggestions as well in her answer.
Don't give up, Regina. It takes time to get any business going and this is also true for Direct Sales. While some people are like the microwave - they sign their Agreement and in two months they earn their car and in three become a Director, those success stories are far and few between. Remember the slow cooker gets the job done, just not so quickly. Wishing you the best!
Use Telemarketing, Video conferencing to reach out to customers..
I would say FunnelMaker CRM is built for MLM strategies for communicating and tracking the activity of those who you may be communicating, it does everything to track prospect and client activity as well as develop market strategies.
sounds heavy but perfect for someone building an MLM business.
use social media campaign,sms campaign, and build your web online store, and also you have opportunity to use online web store e.g daraz.com
1, Use the phone! Start by prospecting for potential customers. 2. Contact friends and family for leads and of course to sell them your fine products. 3. Develop a customer relationship management program. 4. Make sure you are completely up to date on your products features, advantages and especially benefits. 5. Take a sales course at a local College. 6. Good Luck