If you only had 5 seconds to see a website's homepage, do you feel you could judge whether the site was trustworthy?
I have recently been participating on https://usabilityhub.com/ as a random tester and have frequently been asked "Is this site trustworthy?" after viewing it for only 5 seconds. How would you determine trustworthiness of a site?
Yes, if the site can convey its purpose in a few lines. However, that is just enough to inculcate the user's interest. To know more, and therefore trust, you'll need to go thru the relevent sections of the site - and that can take more than 5 secs.
Yes I believe you can get a good sense of the quality of the organisation behind any website. The quality of the branding and first glance content is most important. This is something we are able to help with if required. Great question !
First, if it is a shop or asks me to enter personal information, I check if it has SSL. Simple as that. That will be possible in under 5 seconds after the page has loaded. If no SSL, it certainly is not trustworthy.
Secondly, if you are good at creating a quick impression of the content of a site (mental image of sorts - can sum up contents in seconds) then you could see from the content if it is trustworthy or not. If it clearly states "reach your goal weight in 2 days", you have to be skeptical about it, right?
Thirdly, a general impression of the way the site looks can affect the way you feel. A sloppy-looking site immediately tells me that the developers/designers did not put their hearts into it - so how am I supposed to trust it? So - as far as "first impression" goes - 5 seconds is also enough.
What does not take just about 5 seconds, is if just an average-looking site. As a developer, I first view the source to look at which framework/CMS is used (sometimes this is clear from the markup - as in the case of Drupal, Wordpress, or in the URL structure (Joomla!), etc.), the quality of the client side scripts included and developed, the markup, etc. Usually I can spot "not so good sites" in 30-60 seconds, but certainly not 5 seconds...
If you want to really nit-pick about the definition of "seeing a site for 5 seconds", and be accurate in a lot of cases, I'd say "view source" before the site the 5 seconds is up, copy the content, and paste it in HTML validator. Technically, you've viewed the site less than 5 seconds, but actually spent a bit more time with it (i.e., running it through the validator). Bad results in the validator will immediately tell you to be suspicious, albeit not totally convince you the site is "bad".
I never do it in 5 sec. What makes me trust on a site or not is their mission and the way they are going to reach it.
Social Presence, Contact Details and Ratings/Reviews from Product Users....I would look at how socially connected the site is in terms of their social media presence, would then check the social pages to see how frequently they interact with their fan communities. This would give a good indication as to their presence, after which of course checking the contact details would be best to see if they have given valid address details including contact numbers, emails and perhaps company registration details (given by some sites). Thereafter, before using the service/good offered by a specific site it would be best to check up to see if there are individual reviews/ratings for products which could give an indication of their transparency and quality of service.
Presence of advertising is the biggest tip, unless it's very obvious that there are free services.
Free services are suspect if they require you to lower your computer security settings.
Very likely there's a minimal level of suspiciousness across all systems, because at the root of it, everything computers are made of is about computer programming, and programmers want to have access to as much as possible of the internet and everything else software related. Whether programmers can make money, that's a question I don't know how to answer.
Some say programming is a dying art. I'm not a programmer, but I find it interesting.
I probably need 30 seconds, but I could do some good work in 5 seconds, GREAT QUESTION!
If you have dev tools insalled then the answer is yes page and domain authourity are fantastic indicators of a websites validity, however on 'pure' visuals Im not so sure.
I like hard facts.
Regards & HTH
Yes in extreme circumstances. No, if the true nature of the site is more subtle.
In 5 seconds a visitor can get a general impression. A site can certainly blow it in 5 seconds or less. But really determining a site's trustworthiness might take another 5-10 seconds. Bottom line: you can blow it almost immediately; takes a little bit longer to make a favorable impression.
Five Seconds? Takes most pages longer than that to load. Post loading, no, you need more than 5 seconds.
Trustworthy factors are not immediately apparent on the surface. They lie in the content of the site, its presentation, and how it is communicating its message.
In 5 seconds you can tell if they spent any money on a designer, but that isn't necessarily an indication of trustworthiness. That may just point to the resources available to for their web development.
So I think you need more time than five seconds.
Five seconds is long enough to determine if something you've dropped on the floor is still okay to eat.
People generally evaluate a website on look and feel.but i evaluates website based on its content and representation on business which website represents.evaluating a website in 5 min will be difficult.i have to look code for 10 min to come to a conclusion about website trustworthiness.
I think the answer is a personal choice kinda thing.
I look at hundreds of sites and think there would be no way I would give them my info.
But there again, I know people who use some really ugly sites... hahaha.
So I guess it is a double edged question. I guess trusting something within 5 seconds depends solely on the look (or you could say beauty) of the website... and beauty is in the eye of the beholder.
Truly trustworthy websites... I'd have to take a look at the coding for 10 seconds... then I could tell you.
Nope, not for 5 seconds. Such time focus on attraction and first impression, but insufficient to form turst
The answer is yes, but it actually only takes about 3 seconds for people to judge the trustworthiness of a website.
For me, I determine a site's trustworthiness (and therefore "usefulness") on a little bit of everything. The visuals need to support the content and message, and the user experience needs to be spot on for what the company's goals are. I once had a print shop email me off a Craigslist ad asking me if I wanted to barter with him on services. I immediately checked out the site, and the visuals were really great. As I looked into it a bit more, the services this printer was providing were fairly elementary and the overall language was mediocre (grammar issues).
Those things seem very simplistic, but it gives me a fairly good cue that if the company isn't that caring about how it represents itself, why should I trust it or do business with it? Needless to say I never gave that printer an email back. I mean I will say it took me more than five seconds to view that site, but even in five seconds with any other site you can still make that judgement. If it's supposed to be a marketing agency's site and if it looks and feels like purgatory, why would I trust it to better market my services or products?