If you only had 5 seconds to see a website's homepage, do you feel you could judge whether the site was trustworthy?
I have recently been participating on https://usabilityhub.com/ as a random tester and have frequently been asked "Is this site trustworthy?" after viewing it for only 5 seconds. How would you determine trustworthiness of a site?
In 5 seconds a visitor can get a general impression. A site can certainly blow it in 5 seconds or less. But really determining a site's trustworthiness might take another 5-10 seconds. Bottom line: you can blow it almost immediately; takes a little bit longer to make a favorable impression.
Five Seconds? Takes most pages longer than that to load. Post loading, no, you need more than 5 seconds.
Trustworthy factors are not immediately apparent on the surface. They lie in the content of the site, its presentation, and how it is communicating its message.
In 5 seconds you can tell if they spent any money on a designer, but that isn't necessarily an indication of trustworthiness. That may just point to the resources available to for their web development.
So I think you need more time than five seconds.
Five seconds is long enough to determine if something you've dropped on the floor is still okay to eat.
I wouldn't determine if was was trust worthy that quickly, but I could certainly determine if it WASN'T trustworthy in that time! If a site is poorly put together and unprofessional looking one quick look can determine that.
If I am searching on my smart phone... then yes, 5 seconds is enough to see if it's mobile friendly, and if not, I'm gone!
I don't trust websites, I trust companies and brands. If the question is, "do I trust a new brand I was just introduced to in 5 seconds?", the answer is absolutely not. If it's my first time at a website of a brand I know and respect, I trust it immediately. It takes most people a minimum of 8 independent exposures to a new brand before the first stage of "trust" is established. And real trust is only established after a positive experience post-purchase. That said, if what they are selling costs $5, they don't need to earn the same trust as a company selling a product that costs $1,000.
For me, I determine a site's trustworthiness (and therefore "usefulness") on a little bit of everything. The visuals need to support the content and message, and the user experience needs to be spot on for what the company's goals are. I once had a print shop email me off a Craigslist ad asking me if I wanted to barter with him on services. I immediately checked out the site, and the visuals were really great. As I looked into it a bit more, the services this printer was providing were fairly elementary and the overall language was mediocre (grammar issues).
Those things seem very simplistic, but it gives me a fairly good cue that if the company isn't that caring about how it represents itself, why should I trust it or do business with it? Needless to say I never gave that printer an email back. I mean I will say it took me more than five seconds to view that site, but even in five seconds with any other site you can still make that judgement. If it's supposed to be a marketing agency's site and if it looks and feels like purgatory, why would I trust it to better market my services or products?
The answer is yes, but it actually only takes about 3 seconds for people to judge the trustworthiness of a website.
I think the answer is a personal choice kinda thing.
I look at hundreds of sites and think there would be no way I would give them my info.
But there again, I know people who use some really ugly sites... hahaha.
So I guess it is a double edged question. I guess trusting something within 5 seconds depends solely on the look (or you could say beauty) of the website... and beauty is in the eye of the beholder.
Truly trustworthy websites... I'd have to take a look at the coding for 10 seconds... then I could tell you.
People generally evaluate a website on look and feel.but i evaluates website based on its content and representation on business which website represents.evaluating a website in 5 min will be difficult.i have to look code for 10 min to come to a conclusion about website trustworthiness.
I probably need 30 seconds, but I could do some good work in 5 seconds, GREAT QUESTION!
Presence of advertising is the biggest tip, unless it's very obvious that there are free services.
Free services are suspect if they require you to lower your computer security settings.
Very likely there's a minimal level of suspiciousness across all systems, because at the root of it, everything computers are made of is about computer programming, and programmers want to have access to as much as possible of the internet and everything else software related. Whether programmers can make money, that's a question I don't know how to answer.
Some say programming is a dying art. I'm not a programmer, but I find it interesting.
Social Presence, Contact Details and Ratings/Reviews from Product Users....I would look at how socially connected the site is in terms of their social media presence, would then check the social pages to see how frequently they interact with their fan communities. This would give a good indication as to their presence, after which of course checking the contact details would be best to see if they have given valid address details including contact numbers, emails and perhaps company registration details (given by some sites). Thereafter, before using the service/good offered by a specific site it would be best to check up to see if there are individual reviews/ratings for products which could give an indication of their transparency and quality of service.
Yes, if the site can convey its purpose in a few lines. However, that is just enough to inculcate the user's interest. To know more, and therefore trust, you'll need to go thru the relevent sections of the site - and that can take more than 5 secs.
I only question whether a site a site is "trustworthy" when I want/have to purchase something from it.
In that case, make sure the site is encrypted, or has https:// (then the site) instead of http:// (then the site).
The Https means that the site is safe and secure. You will see this on your email accounts, banking accounts, and several others, meaning they are more secure.
Hi Mr. Nelson,
Hmmm, first I will take a look at the design which is attractive or looks like 'professional' or not. But my primary concern is if you mean 'trustworhy' means no virus/not scam, etc I use browser plug-in to determine it. Beside that you can check what 3rd party analytics/cookies that being implemented on the website
Assuming it's five seconds after it completes loading - you can always check for verification and authentication widgets posted on the front page i.e. VeriSign, TRUSTe, etc.
When marketing yourself, often times you only have seconds to make an impression. If a company does not have professional identity they don't come across as trustworthy. It is a bit like dressing for a job interview. You dress for the position you want. The same is true for your business identity. Here is some helpful information on branding. http://www.graphicdesignbyvictoria.com/#!Building-Your-COMPANYS-BRAND/cjy3/FB0C6D5E-9E31-480F-8D4A-46EDB50ADDBA
First of all it all depends if you have prior information pertaining to the matters of the website. For example, if you received a spam link of so called United Nations website or email address, for you to judge the domain name or website address within next 5 seconds after coming across such website or email address is to be knowing the valid domain name and to know the look and feel of the valid website of United Nations. Another example is, if you were already been performing online banking transactions and you have been informed of phishing emails before hand, I am sure within the 5 seconds you will disregard the so called email from the bank, and take precautions such as blocking the email domain and marking it as spam. Hope this helps.
Don't go by the looks. I can show you some truly fake twitter site, which will let you login and capture your personal information and you won't get a hint.
If you are looking for trustworthy site, no 'love at first site... oops... sight'... :)
People will make an immediate decision based on a site's first impression but building trust takes time. You can have a clean site with clear communication, easy navigation and contact info very visible which will help build a foundation of trust but it is impossible to say after just 5 seconds that a site is trustworthy. If there is e-commerce and they show they are secure for transactions that can help too.
Most people make this call within 5 secs anyway, studies have shown so I think it's not only possible but happens all the time. Like you make your first judgement of a person within the same time. Just what makes it register as trustworthy however is probably if it ticks the boxes of what we feel stands for trust. Official badges, sincere mug shots, testimonials, etc proof basically. Professional up to date design is critical too. Every institution will need different things though. A picture of Mickey Mouse won't inspire trust for a financial institution, but might for a child care facility. You know what I mean. Know your target audience and what presses their trust buttons. But yeah 5 secs is what you get. The reason is you might get a bit longer if you keep them for 5 secs but the downside is that you can lose all trust in 1 second, so that sets the limit if you know what I mean.