I would like to get to known in the fashion industry. How can I launch my line if I'm not known in the market?
I would like to launch my line in the fashion industry. I know how to sketch and sew, I can do all kind of women, men and children clothing. How can I start launching my line from home?
Hi Julio - I'd more more than happy to help you with this! Would you like to schedul a 15 minute call?
Julio, no offense, but you need serious styling and a major make over if this is your picture on here and if you want to make an entry into the fashion industry. If you are behind the biz, you have to give the look and confidence to your customers to buy from you. Look at Bernard Arnault of LVMH - not the best looking guy, but he's immaculately and so well put together, he paints the best picture for his brands - You have to put it in your mind that this is the industry that bases EVERYTHING on visuals and your photo here is dark and looks like you took it in your kitchen. I'm not saying you're going into high fashion, but ANYYTHING you do in fashion has to look good, and it all starts with you. So you want to be in fashion? Why am I telling you this if you work in it already? You need to take a good look at yourself and see the reasons why you want to do this - also saying you're working from home isn't going to help your cause on 7th Avenue. I'm available to help on consultation.
Great, Good Luck Julio. Showcase your products on Social Media. Start to Showcase your work on forums. Create a Web site (need any help let me know). Let me know what kind of Designs you do, I shall try to suggest you something or the other. It is a good start, do not let small little hurdles tell you otherwise.
my web site www,seowebservices.us
Thank you all you guys for your great ideas , you really have inspired me with your ideas
You may want to try Fashion Star http://www.nbc.com/fashion-star . I know that it is a reality TV show, but it may help you if you can get on it.
Find a small local clothing store that is in line with your fashion design style. Ask them to take a few of your samples on consignment at no risk to them. Then they pay you when the designs sell. Then be sure to run an aggressive social media campaign to let friends and family the items are for sale at that location. Word of mouth and people wearing your designs will slowly grow. Then find another small store and it goes with out saying build a website in which fans can buy from you direct as well.
If you bring value to the market place, people will flock to you! Other than great designs, what do people want in your area? How can you provide it to them?
Julio, if your are planning to sell your line to the fashion industry you will need to target specific companies that you want to carry your line through a business development / lead generation campaign. Understanding you may not have the in-house resources or "know how" to do this, it can be outsourced to a company so you can focus on your core business.
you need to know who you are designing for and know where these people hang out have one exceptional garment and promte it there
local newspapers will always feature someting newsy if the product is sext enough and their is a story
otherwise do a celeb fitting, or weeeknd markets the liklihood of being a found designer in this gihjly comeptive environment is very unlikely so do the hard slog it is the only way
Another element to keep in mind as a business owner is to make sure you have your bases covered legally. Since you may be starting out as a one person show, be clear on your contracts, financial investments and taxes. It's best to have a law firm on call for all of your questions and concerns whether they be personal or business related. Some of the clients I work with have unlimited access to these areas I mentioned for less than $20 a month!
Start pounding the digital pavement reaching out to all your local boutiques. Offer to sponsor a "drink and shop" event in their store one evening. They can promote it to all their customers and you'll get some eyes on your brand. There's always social media as well, but you'd need an online store front of some kind to drive traffic to.
Hi Julio - I like the first comment by Joseph a lot.
Another product line that I would encourage you to read up on... Under Armour. The guy stated his business in his basement. Took six years to get to $600k... Today UA is a massive playing in the athletics clothing space. What started off as a single moisture wicking t-shirt has lead to huge lineup of other product lines in and outside of Athletics.
The reality is... you've got to want it. Invest money where it counts. Know that you'll make mistakes and those very mistakes will teach you valuable lessons.
Lastly - MAKE your designs. Get them on people. They need to wear it. Designs aren't worth anything inside of a sketch book. Get really comfortable with selling and asking for money too. I don't care what you background is, if you want people to buy from you, invest in you, you need to know how to sell.
I would suggest utilizing inbound marketing techniques to optimize your ecommerce site, website content, social media, etc. That can help dramatically amplify your brand, and will get you web presence without having to sped the large amounts of advertising that others in your industry do.
Hi Julio.Its great to hear about launching in Fashion Industry.
1)Pls keep in Mind 4 "P" that are significant & Variable across the time for any product launch & during PLC(Product Life Cycle) They are
2)List down the USP(Unique Selling Prepositions) of the Product,which will give you an idea as to what are the strengths of the Product that will ultimately determine,as to how 1 has to go about.
3)To start with make ample use of Websites which offer space to write about your Product at FREE OF COST.The USP defined above has to be tactfully placed on these websites,to get responses.
4)Always remember People/consumer want something new with variety in Fashion Industry rather than established brands.(See the Sequence of Draperies used by models on Fashion TV.They are always unique & New)
5)Celebraties on Media platforms are used as Brand ambassadors for Product launches.Keep an Eye on such shows,Events,which can give you rough idea about likely Permitation & Combination based on which you can make/create NEW & UNIQUE design. Example Rojer Moore/Sean Connery(James Bond) acted as Brand ambassador for many Swiss watches.
6)Handbills/Tabloids to be placed on related Magazines/News papers at a latter stage.For Motor Bykes magazines read by Youngsters.Being a fashion Product they can be kept in Unisex Beauty Saloons,Spa Health Clubs,Wellbeing & Yoga Centers,Call Centers etc.
7)Design a brief, to the point,& Multiple choice questionere to be appealed to population segment to whom the Product is getting focussed to get the feel about their choice,likings,Price expectations,& many more.
Other things can be discussed basis your feedback.
It entirely depends on your scope, i.e. your prices, sizes, style, and the size of orders you can handle.
Also, do you want to every only make one piece of each, or are you interested in producing entire lines in various sizes? Do you only want to sell locally only, or globally as well?
You can market and sell designs on eBay, or a private web-site, or you can have your designs worn in plays, movies, etc. In case you also design for Prom´s, Confirmations, Wedding Parties (mother of the bride, etc), and the like, you could hand a copy of your portfolio around to event planners.
If you are interested in marketing and sellig globally, please also make sure to include a reference point for your sizes, as a "Medium" for instance, is an entirely different size across various countries!
Hope this helps :)
Congrats Julio on your new line.
Marketing local might help you get started but if you want to go "Big Time" you will definitely need a blog. You can post pics and descriptions of your designs, update it as often as needed, share it on social media (Facebook, Pinterest, Twitter, Google + etc) and you can have your friends to the same...they can "share" your blog on their social media sites creating tons of exposure. That way you would be branding yourself and not competing with everyone on Etsy or others sites that do the same.
Blogs are easy to do (at least mine is) and they can be setup in minutes. Another reason a blog is so great is that you don't have to worry about hosting or website design. It's already done for you. Let me know if you need any help or information about getting a blog setup.
Many other good ideas I saw in the previous comments such as community support, storefront, and business cards. Branding yourself is very important so people will get to know, like and trust you.
Much success to you!
Do some mystery shopping - or have someone do it for you - to learn what others are doing in your industry. Visit other designers, shops and attend as many industry events that you can to build your network.
Do you enjoy selling? Do you enjoy marketing? How about basic accounting or administrative work?
If the answer to any of these questions is no, you should find a partner or hire someone to do certain tasks which you are not qualified enough to do, even if it is just on a part time/project basis.
Open an internet site as a fashion shop, load the link to your facebook page, send email to your friends and ask them to share the link with their friends add that whoever buy the one that connected her will get 20% off when she/he buy. If it catches then depending on your line you need to catch the fashion leader to the age (youngster- schools, grownups-> models.
Agree with the other posts. Here's a framework to add to the mix.
1. Clarify - to yourself first - what your label will mean to your target customers. (This is essential, if you want to appeal to them.)
2. Create something tangible - even if its only one garment - so that you can show rather than having to explain.
3. Define the frame - relative to existing labels that your target market is already familiar with - that will enable people to "get" the meaning quickly. (e.g. Between Label A and Label C or Label F but for people who....)
4. Build the diagnostic: how will people know that they want your label? Where's the pain? Where's the appeal?
5. Build the virus. Why, how, what and when will people tell others about you and your label?
6. Identify your platforms and channels and work out how each one works: what's different and what's the same about the best model for using it.
7. Find, key into and support existing relationships, network and communities in your target market, via the different platforms and channels - nirvana is finding some that you can be symbiotic with. (It's way better to leverage an existing community or network than to build your own, from scratch.)
8. Focus on the following key-chain: confidence > enjoyment > motivation > network/community leverage > deliberate demand/product innovation > deliberate product/demand evolution.