In the crowded mobile app market, what are some tips for success?
What are some tips for differentiating your mobile app from others, in both its design and in marketing it? What has worked for you? What stands out to you about your favorite mobile apps?
First do a thorough research of the existing apps on the market offering the same or similar service. People tend to think that the idea they got is unique but in reality unique ideas are rare. There is a fat chance you will find your idea realized a dozen times. This does not mean you should not continue if the idea is good and you think you can offer something because in the end what sells the app is the marketing and not the app itself.
Of course your app must be good and have a value for potential customer otherwise even the greatest marketing will not help.
Having something original to stand from the crowd is great, but having a clone app that looks great and works great is also ok. take for example dating sites and dating apps, and do a little research. You will be amazed to find there are dozens available, more or less with the same functionality, but they all have a lot of subscribers and actually live a successful commercial life. The reason behind it is even thought they are built and targeted to cater worldwide dating scene they always get popular in a specific area / country / region. And the world is a big place.
It is very rare case when app gains global popularity, and while you should strive to do a global hit, never forget that there is a local market and a local niche you can attack, and that it could be far more likely you will have a success that way.
The mobile app development ecosystem is flourishing in today’s hyper-competitive market. Did you know that app store grows by over 1.5k apps per day? This is a survey from Statista.
Most apps actually do get lost in the whirlpool of app stores. Let’s discuss the most important steps to make your mobile app stand out from the crowd one by one.
1. Name of the App
2. Admirable Logo
3. The App Description
4. Screenshots and Introductory Video
6. Last updated
7. Application size
8. Number of Downloads
11. Promote your app across several traffic sources
In the mobile app market, it now is going to become how does the app make someone’s life easier. Additionally it is going to become how do you stand out from your competition. If it is something very original what is the value proposition to the end user.
Well, if I start talking about tips for differentiating your mobile app from others then
1. Make a great product: I am sure you have already made a good application. So I don't think I am going to stop you over here.
2. Build it with Virality: Think about it a bit while !
3. Key Is marketing : Well I guess promoting the application is the one of the crucial decision here have a look at the post: http://www.rapidsofttechnologies.com/blog/index.php/hello-mobile-application-developers-do-you-know-how-to-promote-an-app/
As the previous comments have written the most important thing to do is research what is out there, look at the reviews, implement an app that corrects these errors.
Apps should enhance not infuriate the user. Perhaps look at what apps people love and why they love them.
As with what apps I like? Simple well thought out, easily controls that do what I want when I want it.
I'm glad you asked about marketing, because it is often overlooked. Sure, an app that's just tossed online *might* go viral - but it probably won't.
- Talk to tech journalists. A boost from one influential media outlet can work wonders.
- Submit to app review sites.
- Submit to sites that promote apps BEFORE release.
- Push it on social media.
- Advertise within other mobile apps by joining an ad network.
It is important that you keep the below in mind as a checklist:
Useful: Your content should be original and fulfill a need
Usable: Site must be easy to use
Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
Findable: Content needs to be navigable and locatable onsite and offsite
Accessible: Content needs to be accessible to people with disabilities
Credible: Users must trust and believe what you tell them
App platforming is a nice trick. Look at Line tools...Multiple functional tools in one app. (Saves a ton of space)
I agree with Neil. How is your app going to solve a problem that exists today, make sure you are not expecting users to change their behaviors to use your app. You can also look for an app that does well and find a way to improve it.
You absolutely need either:
1. Ability to code and implement your ideas, or
2. Investor who funds your team over the next 2-3 years so that you can hire top talent
If you don't have either don't waste your time, because the people you are competing against have at least one if not usually both of those requirements.
Finally, I strongly caution you against investing your own money. Investors have clear risk profiles and can afford to invest in multiple companies to maximize likelihood of success. You on the other hand would only be able to invest in your own creation which is highly dangerous since you gamble everything on one idea.