Is a Facebook page LIKE the same as a Facebook page following?
My Facebook page currently has 264 LIKES but when I look at the page the posts have very low numbers of people who have seen the post. Why is this and is there a way to improve it? If you want to see what I've been posting, the link is on my profile.
I try to incorporate the promotion of "following" my clients business pages not just "liking" into their Facebook strategy. When a person follows a page, they will receive all the updates posted to the page. If you do engage this strategy to make sure that you message is received by your followers, make sure you watch the frequency and the content of your posts so that you are not "unfollowed".
Facebook limits the number of people that can see each of your posts through an algorithm that some have called "Edgerank." The only way to improve on having more people seeing your posts is to optimize them so that more people engage with them, which will increase the chance that more people will see them in the future. This can be done either organically or though Facebook Ads.
Organic reach on Facebook is approaching zero - you'll have to boost each post to ensure that it reaches 100% of your fans.
The questions is very adequately answered here but there is another area you might like to look into. Joining various facebook groups opens the door to more people getting your posts and even promotions.
There are thousands of groups on facebook and there will be some that concern your subject or business and when you join and post in that group ALL the group members will see your posts. Many have very specific guidelines and so you will need to read these carefully and ensure you do not violate them otherwise you might be booted out of the group. Having said that most groups are fairly tolerant of the occasional promotion and as some can have members in the thousands, it can be a worth while exercise.
Hello Paul - the main problem is that Facebook is increasingly trying to get marketers to pay for distribution of content via advertising or boosted content. Most brands and companies are seeing the reach of the messages to their fans reduced significantly.
There is a double answer for your question.
A Facebook Like tells Facebook that you like the page or business. And Facebook then will put some of the posts from that page into your feed. Facebook only sends page posts to less than 10% of the Fans for each post in general. The only way to increase the number of people who see the post is from shares and likes of that post. If I share the post it goes into a certain percentage of my network's feed. The more Likes a post has the higher is places in your feed IF it was sent to your feed.
But if I Follow your page then I am requesting all your posts to be sent into my feed.
So seeing so few views is more due to Facebook wanting you to page to expand your reach via promoted posts.
Hope that helps!
No, they are different. In order to get your "likes" to show up, they have to be done from your personal page. You can link them together, and get likes for both. You have to let people know that likes must come from the personal page. It doesn't seem to make sense, but is the way it is done.
Paul, yes in many ways they are the same.. Contact Face Book or Google for all the 411. There are subtle differences as well,. but if you research it thoroughly you shouldn't have to much trouble getting started. If you are planning online business you may want to take a course specifically about social media and what you can and can't do.
'Likes' are only possible with Facebook PAGES (business & brand use). For personal profiles, you can 'Follow' someone without being their "friend"; it is open to the public. Facebook used to make it so that about 12% of people would see a page's posts, whereas in the past month, they've changed it to about 3% of people receiving your news in their feed. They want you to PAY if you want all your fans to see your page posts. It's not like Facebook personal profiles where all your friends and Followers get to see your post. Still, it's useful to have Facebook page as a promotional tool, as it's more engaging and interactive than one's website, and I have potential clients who check out my page before deciding to work with me. If you're curious, you may check out (and Like!) my page: www.facebook.com/BijuCreative
Like is for Facebook business/fan page. People who like your business/fan page will receive your post in their news feeds
Follow is for your Facebook personal profile. People who follow your personal profile will receive your post in their news feeds