Is a Facebook page LIKE the same as a Facebook page following?
My Facebook page currently has 264 LIKES but when I look at the page the posts have very low numbers of people who have seen the post. Why is this and is there a way to improve it? If you want to see what I've been posting, the link is on my profile.
Facebook using whats called Edgerank to determine how many people your post goes out to. Facebook has your a new post show up in a sample amount of people who like your page. If they like, share, or comment that post then Facebook see's that it is a valuable post and shares it with more people who like your page. You will never have every person see a post. They also want you to promote a post which costs a lot and doesn't give you much in return. I don't suggest promoting your posts.
There are two key factors to getting your post in front of more people. First, make valuable content that people will like. Avoid posting just promotional stuff and sharing boring articles. Second, have a call-to-action in your post to suggest people to like and share and you will get better engagement and higher Edgerank for that post. Sharing will also multiply the number of people that see it.
If you need help you can send me a message and answer your question about social media marketing. I hope that helps.
For now, FB users can "like" a page and "follow", or choose to "like" a page but not necessarily "follow" that page.
By "following" a page, users will see that page's updates and feed on their timeline. Some choose to "like" and not "follow" just as a show of support to a certain celebrity, cause, or business but don't want to see their updates on their feed.
I hope that this made sense.
For improvements on feeds and visibility, there are many techniques, strategies, and philosophies. In general, keep postings limited to 3 or 4 per week with *high* quality posts that would actually be of interest to "followers" instead of just posting promotions.
Some companies and pages will naturally need to post on a regular basis: reporters, celebrities, new magazines, etc.