Is anyone using Periscope for business?
I've been hearing a lot about Periscope. Is anyone using it for business? If so, do you think it's a good social media tool to try? I really don't want to learn another tool, but if others are seeing success in it, I will definitely try it out. Thanks for any feedback you have to offer.
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Sep 16, 2015
Periscope is a great tool for brands and businesses to personally engage with their audience. I just wrote about a quick guide for getting started with Periscope on our blog: the-wine-key.com/blog
Hope that helps and I look froward to connecting with you on Periscope!
Sep 3, 2015
Great for Building Mailing Lists
Periscope broadcasts can be an opportunity to build your mailing list. During your broadcast, ask viewers to leave their email addresses in the comments to sign up. Then you can enter the addresses into your database later.
While this may create a little extra work for you, the signup process removes a barrier for viewers to join your mailing list.
A note of caution: Because you’ll be entering the email addresses manually, you may want to turn on opt-in confirmation emails to be certain you’re complying with international email marketing regulations.
Sep 2, 2015
Hey I use it, but I'd like some ideas of how to use it better for my business. I find it hard to use on my own and try and invite someone else to come along to join me. What has everyone else found?
Sep 1, 2015
Hi Thomas,
I have tested out Periscope.
Yes you can use it for business, now in saying that it depends on how you are trying to use it. If you are using it to just to pitch and sell. It will not work for you.
If you are looking to collaborate, engage, provide value and learn then it's another great social site.
It will take a lot of work like any social site. This is where people make the biggest mistake when it comes to Social Media Marketing. You need to think of these social sites as engagement tools. No different from you using the phone, texting and or e-mailing.
Let us know what you decide.
Brandon
Do you have a social media marketing question ask at knssconsulting.com
Aug 31, 2015
Yes, a lot of people are using it for business - coaches, authors, filmmakers, marketers.
Aug 31, 2015
It only works in MacWorld. Somewhat limiting for the corporate world which remains largely Microsoft. Even if it were not for that, in a corporate setting how many use cases are there for "look what I'm filming right now, woo hoo"?
Aug 31, 2015
I've seen a number of people who use it well and poorly for business. There is a lot of hype, and now you have people who use it for promotion for the sake of promotion. You can see these because they have a top of Emoji in the titles, and often make it sound like they are amazingly popular and you can too.
What I have seen that can work are the people who set a schedule and each morning do a quick "tip of the day" kind of scope to get you started, and then during the day do a more informative quick lesson, and then later on do a Q&A session.
This is not the same as the YouTube longer form scripted videos you see. These need to be more spontaneous and interactive. Don't bother saving them as nobody will care two years from now or want to see these.
I don't think I will use it for business, but the California State PTA (which I volunteer with) is looking into this for lessons, tips, interviews, and more.
Aug 31, 2015
I'm in "listening" mode on Periscope right now, but YES, we have multiple clients that I believe will greatly benefit. Periscope has SO much potential for business in my opinion. Here's a good article on its uses for biz (although I'd add "Focus Groups" to this list): http://www.businessnewsdaily.com/8287-periscope-for-business.html
Aug 31, 2015
I admit I just opened a few Periscope accounts last week, after meaning to do it for months. I am very exciting about this platform. If you notice it's getting quiet on Facebook and other social media channels, you know why! Periscope is hot!
Aug 31, 2015
Hi S: I think it depends on your business (I'm sorry you didn't list the kind of business you're in)...PERISCOPE is an excellent 'engagement' app that allows you to 'share an experience' with the world in real time. Example: If you were a public figure, celeb, music artist etc...you could announce days in advance (always be driving traffic to your content) that you'll be on PERISCOPE (date and time/time zone) so you drive viewers to a specific location/date and time. You can save the footage and repurpose as social content (YouTube, Twitter, Facebook) for anyone who missed it.
Or...what a great way to give customers a seat right there into your business, factory, warehouse, location-to experience what it's like and how you prepare and mfg your product for them. Allow customers ACCESS to your behind the scenes world, to engage them organically with content that traditionally, brands would never have done before. It's a new form of transparency that brings closer and truer engagement with customers than ever before.
I use PERISCOPE all the time with music business clients- giving fans a seat on the tour bus, and backstage...to feel as if they are right there with the artist. And...it's integration with Twitter is also a great way to sync your event/footage to additional social communities and followers. Good luck!
Aug 31, 2015
Personally im not using it for business, but i follow a couple guys who are trying make an use of it, one of them is Grant Cardone, I think that's a pretty clear example of how to use Periscope for business. You should check him out if you want to learn more about it.
Aug 31, 2015
Many idiots and some smart people have begun using this (sample idiot: Vani Hari; sample smart persons (perhaps?): the Rolling Stones. It's too new to judge the value. But remember how they said Pinterest was just a scrapbook for cat lovers? Hahahahaha.
Aug 31, 2015
Interesting app, but too early to say it is good or bad. However I join for fun. You may start from by experience 'teleportation' through Periscope.
I could see Blab getting really big and I imagine that Periscope/Meerkat will adopt the conversation (Google Hangouts) options soon.