Is Facebook really neccessary for a start up business?
I am active on other social media sites, but I am trying to steer clear of Facebook because I had a bad experience with it. Will it hurt me in the long run to not have a Facebook page to advertise my art work? If I have to use it, what would be the best way to do so?
Hi @Wynand! Facebook, believe it or not, is a great tool for advertising art. Images get the most interaction over all other kinds of content because of their sheer size when they are displayed: http://danzarrella.com/fb_type_likes_months.jpg
The next step, of course is to use pictures of your art to create discussion. Facebook is a tool based on habitual interaction, not simply passive consumption (gotta feed the advertising monster).
For everyone else, short answer: **it completely depends what your business does.**
Facebook is great for products like clothing, food, consumer tech, social networks (ironically) and otherwise "interesting" stuff. It helps to drum up some attention by playing by the facebook rules and creating engaging, shareable content (soon, you'll have to pay too much to be visible, so it won't be an option forever).
if your company offers services like "we'll do your taxes 4% faster than competators" or "we are a chemical engineering team that can create a range of different adhesives from automobile manufacturer's metal shavings" ...facebook might be a waste of time. Actually, almost all social networks are a waste of time. Those aren't your top traction channels.
(In the spirit of traction, you might find this book interesting http://www.amazon.com/gp/product/0976339609/)
At the end of the day, nothing produces results unless you understand that it takes time and that everything has to be (1) interesting in the short-term and (2) personal/relevant to your target audience.
Hope that helps!
According to the recently released Hubspot Social Lifecycle study, the answer to your question is absolutely, YES! The study found that consumers expect companies to be on Facebook (80+%) and Twitter (60+%).
The study found that consumers what companies to be on at least 3.5 social platforms, but they only follow a company on 1.5 platforms and just over 30% don't follow on any platform. Part of the issue of not following on more platforms is due to companies posting the same information on all their platforms, so there is no need to follow on more platforms.
Companies need to clearly define what information they will put on each of the the social platforms they use, but make sure it is different. Here's a great example of this. http://twitter.com/CutlerDave/status/527126097704779777/photo/1
But, here's the tricky part. Facebook is requiring business to pay them to 'boost' each of their posts, if you don't your posts will not be fed to your fans' news feed. Furthermore, if you want to be seen you have to post frequently and have engagement (likes, comments, shares) of your posts otherwise the money you pay them to boost your post will go up in smoke since they'll limit your reach.
You can use social media to promote your artwork is for sale, but ultimately you want to drive your fans/followers to your website with an e-commerce functionality to sell your art.
Heres the problem: Facebook is so ubiquitous in the marketing world, its sort of a no-brainer to assume you'd have one. While I understand your trepidation in becoming a FB pager its kind of a basic necessity these days. That being said I warn you that it will bog you down, and its a tremendous time-waster. BUT- Like Linked In and Twitter Facebook is simply standard, and you're doing yourself a disservice by not taking advantage of its amazing ability to connect you to the business world. It as some wonderful marketing tools for free and its sheer magnitude of networking is staggering. You can link it to your google analytics, it has some great advertising tools, and developer options. If you need further assistance there also tutorials built in. Its kinda awesome what they offer.
Wynand, thanks for your question. In my humble opinion, your business must be on Facebook. The reason is that there are almost 1 billion regular users on Facebook, making it the largest digital marketplace the world has ever known.
The techies at Facebook have also put together the most powerful, targeted advertising engine known to man. Even more capable than the Google engine. So if you are going to spend any money on advertising, being on Facebook will allow you to target the most likely customer demographics as if you have a laser beam, rather than a handful of pebbles.
There are of course other places that you need to be. As an artist, you absolutely must be on Behance.net...I hope this answer has helped you. If you need more information, please feel free to contact me directly.
Do you want to talk to your customers? it's less about being able to advertise and more about having a conversation. This could include customer service, market research, and PR. Social media is about being SOCIAL. Don't think about it as a platform to advertise. I think that best answers your question.
It depends the targets of your business. Would it be necessary to use social media? If the answer is "yes", "yes" for the facebook, instagram, twitter, g+, LinkedIn, mosaic hub, etc. In case if you may focus on B2B you may no need to do this.
If you had a bad experience with it, I recommend you to double care while giving this decision.
Do not forget, tools have two main points and effects of these on you could change sharply :
- The way they work: is this the way you would like to go to reach your target?
- They way you use them: are you using these in the right way?
Success or bad experiences follow these two...
I understand where you are coming from. Facebook is the largest social media platform, period. Sometimes you get lost if you don't set up your page correctly. From a business point of view I have found LinkedIn exceptionally good.
For your type of business, I agree with some of the other comments, analyse what social platform your potential customers use. This is what you should be using.
No you could easily circumnavigate using facebook altogether, though it certainly helps to figure out all of the avenues you'll use to promote your business online. I'd recommend replacing facebook with a combination of tumblr, twitter, G+, and realistically a decent blog that gets syndicated over at least those channels. Facebook isn't necessarily better for marketing than any other given social site, not that any of them make suitable replacements for decent advertising campaigns.
I don't think, as an artist, your market is really on FB. I'd try Ello, Pinterest and Instagram, which are all very visual and where most of the artists I know get their business from. The artists I know are mostly photogs and musicians, but a lot of my jewelry design friends find a lot of success on these three channels.
Considering Facebook has the biggest userbase and you're in the art niche, you actually might be missing a good chunk. However, since it's a visual business, social networks such as Pinterest, Instagram etc. can keep you equally occupied.
Facebook really only hinders a business if you create a page and don't stay connected to it. In my experience, Facebook isn't the best place for a start up to advertise. Unless you fully understand how to develop and work your Facebook pages, you can make a lot of learning "errors" through them. I always recommend having a Google+ page first to start ups because that gives you the advantage of some SEO which Facebook doesn't. Of course, there are so many other questions which are relevant to this question, such as what is your business, local or virtual, etc., etc. But, if you don't feel comfortable at this time, it isn't necessary until you are ready for it.
Facebook? Well, it really depends on your target market.
Not at all in my opinion if you use twitter and linked in it give you better result but all depend upon in which business your are in
I don,t think so ,now days MosaiclHub ,warriorforum ,digitalpoint forum getting more popular people read ask question on forum this time try this and i think you get better result