Is food sampling at grocery stores cost effective?
We are trying to court a new client that has a very delicious but unusual breakfast product. They need new branding, which we have covered, but they also need to increase sales dramatically. They are lucky enough to have relationship with Whole Foods but their sales are lackluster. I'm a sucker for food samples and nine times out of ten will buy a product if I try it. Is food sampling worth the effort?
I would like to share some details about online grocery store business, In recent days, grocery shop is something that everyone needs, food is the basic necessity and so are the Grocery Shops. Selling food items and groceries is the most profitable business of all time, this is the only business that you can start almost anywhere and get good profits.
But how to deal with this new era of online grocery shopping? Nowadays online grocery app development is growing everywhere. Many of the peoples are preferred grocery mobile apps than the websites to purchase their groceries. So If you want to start an online grocery store business then there are no other better way than a building grocery ordering and delivery app solutions.
Hi Andrew ,
All those products which are meant for human consumption need free sampling one way or the other . Most important of them are Foods, Beverages and Pharmaceuticals.
Just like Pharmaceuticals are introduced to doctors through free sampling and from their they create a market of their own, similarly food and beverages are introduced to chefs,cooks and homemakers.
In my opinion in both the circumstances due to the sophistication and sensitivity of the product the consumer is very conservative to try something new unless an expert advises him to.
He also feels safe and secure to try if the product is being confidently sampled in the market under some legal banner.
So the basic idea is to get a breakthrough into that conservative comfort zone of the consumer for sensitive products like foods, beverages and pharmaceuticals.
The second most important factor is to channelize the taste to him either through open sampling at grocery stores or sampling to chefs in food services outlets.
Open sampling also provides a good forum to interact with consumers and get their taste and quality preferences, product feedback, competitor information on their strengths and weaknesses etc.
It is also an excellent forum to identify areas of new product research and development and also to identify the real target market.
Hope this answers your question.
Best Of Luck.
I agree, if the sample comes with a flyer to remind them what the product is. For reference. I know too many people who eat samples all day and never find out what they're eating.
Always a prototype sample is worth it providing someone is on hand to listen and discuss the sample process with those who try the sample...