Is Google Analytics sufficient for tracking web analytics?
Can I just use Google Analytics for all of my web analytics or do I need to use other analytics tools too? I have heard of people using tools like Mixpanel for funnels and other more advanced analytics, but can you do essentially the same with Google Analytics?
Yes but you can also use Ahrefs for tracking web analytics.
You haven't really given us enough information to answer this question. The answer to your question depends on the goals for your website. For example, if you want your website to generate leads, then the Google Suite of tools (Google Analytics, Google Search Console, and Google My Business) are a great start. Consider adding an SEO tool like Moz or Ahrefs to get objective data on how your website is performing. If you want to bring in foot traffic to a local business, then you need different tools. Bright Local and Moz Local can help there.
I hope that helps!
I recommend you use more than just Google Analytics because although the share of the search engine is bigger, you need data from other sources to make a fair report. Consider using tools like Ahref, Semrush, Moz or Alexa to truly track your website without bias. Collect the statistics into one place to observe the progress and also to take notes on the anomalies and error.
Most people prefer to simply use Google Analytics mainly for two reasons: 1) It is absolutely free, and 2) Google rules the search world. However, you should have one or two more analytics tool even if you have to pay for them. You see second and third opinions also matter. Rest is, of course, your choice.
Hope you find the right tool/s that serve you best. Good Luck.
I do have a lot of paid tools and tried to integrate other tracking analysis software (for tracking IPs, securing the website, etc) but Google Analytics remains to be the #1 data tracking tool I rely on. Other tools may use other ways to get data, but so far it is GA that provides a comprehensive analysis of user behavior, pages that matter to users and whether my content is effective or not.
Yes, but when you get to a certain size it's better to use a more robust software like Adobe Omniture.
First of all ABSOLUTELY NOT, but for paid.
You have heard very write concept.
Now let me defend my words. In the industry of search Google is on top with high margin. Their is no competitor with such great growth in short time, so might be they deserve to mine data and run both users and online marketers. Its seems they own search industry and i am sure you are familiar how Google behaves dual, B2C and C2B. In short they made their self a pivot point in online world. They collect fine data and no doubt they earn, in case you want to have a look on "Not Provided" information. If i sum up my point, I must say, no one other than Google Analytics can track and analyze best web analytics. All other analytics tools are based upon guess and experience.
Thanks @Adam, Your article helps me very much.
Google Analytics is best among all if you want to track everything about your website. It is the only free tool which offers to have access of so much effective things that can help you in growing your business.
The other option is SEMrush tool which you need to buy . It is best tool to thoroughly examine your website data and report generation.
Yes, Google Analytics is sufficient for tracking and measuring all the web and app activities. And, if you merge that perfectly with Google's other services like Webmasters tool, AdWords platform and Google Tag Manager (GTM), I think Google Analytics will turn even more powerful and insightful. To answer your question specifically, yes you can create, track, measure and monitor funnels with Google Analytics. Google Analytics has options for you to compare desktop vs. mobile traffic, source of traffic, search engine queries that gave impressions of your site, bounce rate measurement at page level, exit rate at page level, goals setup etc. Though, there are some advanced anaytics tools available in the market like Mixpanel, Kissmetrics etc. which give even more flexibility, they come with bit high price than GA. So to conclude Google Analytics is more than enough for all small to mid sized businesses unless you are running a huge eCommerce/mCommerce site campaigns or big mobile app campaigns in which case you can try and test other Analytics tools simultaneously and then take a call from there.
Hope this helps.
Almost every other platform that offers web analytics pulls from Google Analytic's API. GA is one of the best tools you can use to track users on your website, and when implemented correctly you can get very granular about who comes to your site, where they come from, and how they convert.
Google Analytics is a good tool but I supplement the data by doing monthly rankings reports as well.