Is Google+ Being Left To Die?
With Vic Gundotra resigning from the Google+ division and personnel being re-assigned, do you feel that this social media platform will die?
Should business owners put their focus elsewhere?
Link to article: http://linkd.in/1m77Llt
Nothing is permanent. I think the real question that concerns a user, is is the platform going to die before me or after me?
I guess I would be happy to keep using it supposed I am contented with the latter case. :-)
We see Google+ as an effective social media platform. There are changes along the way and it is developing. I don't think Google+ is left to die, it will stay and will be better as the years go by.
Great questions. I don't believe the Google+ plus will die. There are many useful tools that are integrated into the platform that will keep it useful to marketers and consumers. While it will be a long while until business will notice a direct impact from Google+, I believe it is very important to start using the tools and integrating them into social marketing efforts. Everything on Google+ is indexed and will help your "scoring" on Google.
I thought this post may have been pointing to the article by TechCrunch. It does sound like a fantastic article but sadly there is no truth to what it being said there. Here is an article to lay to rest any rumours: http://goo.gl/7QZVP1, it was posted by Yonatan Zunger the chief exec of Google Plus.
I personally believe that if a business is looking to focus their social media in just one area, I would recommend google plus. This is not just for the benefits in terms of optimisation and to get your website ranked but soo much more. You can truly connect with people on there and people are looking to engage and interact. You can use it as a free broadcasting platform using google hangouts as your medium, use it as a forum to ask questions and get feedback and there are numerous ways to find your target audience on there and build a client base from G+.
Like Charles Pinkerton said, Businesses cant afford to ignore it!
Looks likely as the whole team has been moved. Hope not though, its taken me a year to start using it properly against the likes of FB and Linkedin
I sure hope not! I've put a ton of work into it for my business.
Its not pulling the fans in like a Facebook or Twitter. So technically… yes. But as some have said here it will stick around… but deader than dead.
No I don,t think so Google+ will die. Google+ still good social networking website and so much beneficial for marketers.
Maybe Google+ will die. But the features are still alive (Places, Authorship, YouTube-Connect).
Nothing stops for someone, Google + will not Die, it's just the beginning now... :)
As my email box clogs up (I've just changed my settings, so hopefully that will help) it seems the exact opposite. Google + is thriving albeit messy.
It's interesting to watch where social media is headed. It's a big unknown across a lot of platforms. Facebook is making it harder and harder. Linked in is set to follow suit and charge for visibility, and the Google + head resigns. It's all a little messy, and it can cause havoc if people start to panic.
Looks like it will get some life when Google Glass gets launched
More or less. It is being fragmented out, as G+ Hangouts has proven successful, but the test for monetizing posts and promoting them on the GDN did not prove fruitful enough for the operation. So it is slowly being neglected. Likely it will get dissolved into new tools within gmail and gchat, but that is at least 2-3 years out. Until then, it will merely serve as that place google employees put up pictures of the holiday pictures on.
I'm currently not a fan but it won't die any time soon. The value that the brand and product deliver to the consumer and the "coolness" are what will determine the long-term prospects. As one social media product wanes (Facebook?) another will gain. Small caps in this arena can't survive unless consumers anoint them. Google will continue to improve and gain market share. As a business owner (consultant) I focus on LinkedIn but also tweet and use Google+. You have to do it all....
I think Google is kinda just letting it evolve in its own way. I don't view Mr. Gundotra resigning as a sign of defeat. They probably just wanted fresh eyes on it.
I think Google+ is just one of many, many projects they are working on and it reached a later phase in the development cycle and he probably just wants to move on to a more "exciting" i.e. "newer, hotter" project.
I'm sure they will use the platform that they created for something. They always seem to manage to have tons of projects in every phase of the development cycle.
Google's original mission statement is " to organize the world’s information and make it universally accessible and useful." I think Google+ helped them do that.
They put a great deal of focus on Chrome and I feel like they have dominated the software side of things for an extended period of time, I think they are going to move more towards hardware which they have been doing for some time now and continue developing the applications for their impressive software platform/empire.
I have only just started using it in the last month or so and frankly have seen no results what so ever. In saying that though I don't believe that we should just use one or two social media platforms but as many as relevant to our business. For my business for example I use Facebook, Twitter, LinkedIn mainly and then Google+ as an addition???I'll wait and see what Google + will do going forward and in the meantime just keep using it as an additional platform and not one to rely on entirely.
Far from it. Google plus is in stealth mode, but growing huge strength. Any local based business that is not actively building their Google Plus page will lose out big.
The hangout feature will sneak up on all of those who think Google Plus is a second rate Facebook.
That is not Google's game.
Market denominations, and they are on track to emerge victorious.
If you are business with a localized market area, you cannot afford to ignore this.
Contact me for more info, if you have any doubts, or need some know-how.
In the same way Bing will always be a search engine, Google+ will always be an SMN, despite the fact that both will realize little use in the foreseeable future. Microsoft and Google have deep pockets, and the tenacity to refuse admission of defeat. In a sense, albeit much larger, it's like owning a boat, which many will claim is little more than a hole in the water to pour money down into.
My company is using Google+. I am not a real techie - I get it and I see the value. It takes a bit to get used to it but it is a great tool. For us it is YouTube on steroids.
I do not know who the players at Google are and do not know the significance of anyone leaving or joining a given Google team - that is a question best answered by Google. I certainly hope they continue to suport Google+.
Cynthia - when you see a senior executive leave the team the first thing you want to do is keep an eye on their team since it will follow them to wherever the grass is greener. If nothing happens (50% of the cases) it just meant the 100 day plan that was followed by a 12 month plan x 2 ran out of steam and VP salaries demand innovation until the last drop. Hence Vic is dead (or at least as a Google employee) and long live Google+