Should I stop contacting a customer who isn't responding to my emails or phone calls?
Two months ago, we sent our response to a bid. I've been trying to get feedback and follow up with the customer, but they have gone silent. I've tried reaching them by email and phone. How long should we continue to try to get in touch with the customer?
There isn't a standard answer to your query; it can vary depending on industry norms.
In our digital solutions company, whenever this has happened, we've taken it as a sign to change strategies.
Continuously reaching someone with nothing different to say, or no additional value to add can drive customers away.
That said, I think three months are enough to assess how effective your content and marketing strategies are.
So in short, continue reaching them, but make sure you bring something new to the table. Don't be redundant.
And if that can't be done, then give it about 2-3 months.
No, you should not. Sometimes customers are away for holidays or taking time off, especially in the summer.
In my opinion, you definitely have to forget such a customer.
When sales prospects stop taking your calls, replying to your sales emails and stop returning your voicemails, it’s never a good sign. It probably means one of the following:
-Your prospect doesn’t have enough budget.
-Your prospect is too busy with higher priority projects.
-They are working on this project with a competitor.
-You’re working with a non-decision maker and the opportunity was never identified as a priority with the actual decision-makers.
-Your prospect has a difficult time with conflict and saying no is hard for them.
Once you are sure that they are not interested, use your marketing team to send your client something interesting and of value (not just advertisements) every month or quarter in a follow-up email or drip campaign. This will help to keep you top of mind for when the time is right for them to make a decision, or go looking for a supplier.