Is it best practice to offer a discount or get your regulars a gift?
From my experience in the hospitality/tourism industry, I see this pretty regularly at either the beginning or end of our high peak season. If you agree, what's an appropriate or reasonable gift/discount for your most valued and regular customers?
We recommend sending them out a reusable debit card with your Brand, business info, and website...Somewhat like a $25, $50, or $100 appreciation http://brofarops.giftcards.com
But it should be noted that every industry, laws and best practices, differs.
If you want gifts to your clients to be valued by them, you need to give them something that you know they need or want. Many people make the mistake of giving "valuable" gifts to clients/prospects. These gifts are based upon monetary value -- gifts need to be based on the needs and wants of the person receiving them.
Sometimes the most appreciated gift is a book or article that directly relates to the client's situation.
When you give a group of selected clients all the same gift, your message goes from "this is for you," to "look at how I can spend money on you."
Watch for compliance with company policies for both the giver and the receiver. In general, token gifts of less than $25 are not a problem, but I prefer the age-old taking clients to lunch. Face to face helps to cement the relationship and leads to more business.
Richard Stern-I think it is good to acknowledge good cstomers. The gift should not be personal. Gift baskets of fruit, wine, muffins show a client how much you value their busiess.
That depends on how you treat them most of the time, but as a rule, I would say no. If you really value your clients you will have a very good close relationship with them, one that engenders trust and respect. In that environment gifts are frankly unnecessary, and can become a burden if a sense of expectation begins to arise which will only serve to undermine the relationship. If that closeness does not exist, then gift-giving is tantamount to desperation.
In my view, let the relationship with the client blossom, and if (and only if) a unique occasion arises that warrants a gift, give it freely and in the spirit intended, and make sure it is a gift that is suitable and appropriate to both the client and the occasion. No expectation of reciprocation will come from this type of event, and it will serve to further build the relationship. Otherwise, steer well away.
things are good or bad its totally depends on your ideology and your explanation,...
Culture does have some bearing on what is done in the way of gifts between suppliers and clients. It also depends somewhat on the industry.
However...Gift giving is a slippery slope that can be taken as an enticement for further business that is not on the merit of the business. It is an ethics problem that does not go away, even with rules of limitations.
You want to reward your clients for their business? Show them a report of how you met their expectations and how everything they paid for is exactly what they wanted. give the customer no more and no less than what he is willing to pay for.
I can tell you that as a client, when I get an unexpected gift from a vendor, first I return it, but then I take a closer look at what I paid for to see if I can find where I paid too much.
Gift is an investment. The most exciting part is the outcome of the investment.
Best practices - will give you normal result ...little surprise expected
Unethical approach - either great result or poor result ...lots of surprises
A common but not sincere gift will be free trips or cruises during off-peak times.
My previous company did not allow us to take gifts from vendors except for few occasions in India like Diwali or New Year and the value should not be more than Few Dollars or things like a Calender, Pen, Sweets / Chocolates were ok.. An Iphone was a clear NO.. Its fine when you offer a gift but at the receiving end they should take a call because they get obligated and could end up in wrong decisions..
Whaat I recommend is a a trail of a product or service or some sort of added bonus rather than a gift which can be interpreted as a bribe.