Is it ideal for a small business owner embrace the "new mobile" advertising?
We hear that the future of network marketing, advertising, and revenue growth *isn’t* the internet. It *isn’t* social networking. Almost big businesses and successful small business owners are realizing that to grow, you have to reach your customers in the one place they are always available…On their mobile devices.
Everyday...Each adult leaves their house with 3 things: 1) Wallet, 2) Keys 3) and Mobile Phone, where is it leading to?
Internet and Digital advertising has some of the most traceable analytic data available when compared to TV, radio, and other traditional forms of marketing. Using Google Analytics (free) you can see if a lot of your visitors are coming from mobile devices are not. You can see how long they stay on your site and how many pages they view.
if you see you get tons of engagement on mobile and smart devices, you may consider trying some mobile advertising.
Yes, It is ideal for the small business owners to embrace with the new mobile advertising technique because it will help them in keeping up with the changing trends. With the help of mobile apps in advertising technique, small business individual can connect and have effective communication with the customers directly. According to Telmetrics 46% of consumers use their mobile devices for research. Using the mobile advertising technique, small and medium enterprises to increase their visibility and can indulge the customer over the direct communication.
Cass has been working silently and now has released mobile marketing that is easy to use and good conversion rates.More details here: http://thenewmobilerevolution.com/x3/?p=a3895/
Direct marketing is powerful, and very powerful when you send text messages to the phone. There is one cardinal rule to mobile marketing: Do not offer a discount that creates a loss for the business...meaning, only offer a discount as great as to break even for the business on that transaction.
There was a fairly recent report done by Oxygen8 Communications on the subject which had some interesting stats. (also see http://ow.ly/wNuYU )
42% of consumers in Britain felt the mobile marketing messages they received were not relevant or useful.
However (22%) of consumers said they would be more likely to buy and spend money with a company that sent them useful mobile communication.
54% of consumers said they would be happy to receive marketing offers via their mobile devices providing they were relevant. This included discount vouchers, offers and sales and being informed that a product they were interested in was back in stock.
34% of respondents to the survey outlining the need for improved customer service and the ability to offer them something different.
What the report tells us is that mobile marketing need to be targeted specifically to each customer. This might mean a little more work on the part of the marketer but will ultimately result in a better experience for the customer and the opportunity to increase your ROI.
Short answer - not yet.
You need a conversion funnel behind the mobile ad to convert. Once the mobile user clicks that ad, where will they land? (prolly a desktop website). Along with mobile advertising, a set of digital assets is needed to convert positively through the traffic achieved through it.
Also, you need to check if your target audience is actually available on the mobile ad avenue that you are targeting. You also need to see if there is a trend of purchase within your vertical through mobile devices/cash on delivery or plastic purchases.
So all in all, it depends on the business vertical and the stage at which the business is at. I would definitely not recommend it as a first step forward, it is only viable for a business that is running a healthy sales channel online prior to investing in mobile advertising (e.g. a pizza shop that's been booking orders over the internet should definitely go with mobile ads, while a boutique that has yet to make its first online sale shouldn't).
Yes and No. Depending on the approach.
Yes- There are two points in here:
1) The availability of mobile device on the hands of the end customer helps a manufacturer connect with a customer directly. That is not possible using the traditional forms of sales/marketing.
2) Customers these days do not wish/plan to sign up for 20 different market places to get things. Instead to are looking out for a large umbrella that have various services present within it.
This also helps small business. As they can concentrate in improving their primary business where as the e/m-commerce company that focuses on expanding commerce through other means.
No- Most of the smaller companies that had started with a e-m commerce are going dormant. Since they understand they are not the only service/ product providers in the market.
One more thing that I have observed. In large firms, there are people who seldom need things. Having these e/m- commerce sites register with the vendor management system of the customer parent company helps. There by eliminating improper record management.
mobile marketing if done correctly can grow you business in a huge way. Like any business marketing you need to define your goals and the objectives you will use to meet those goals.
Mobile marketing should designed to allow you to collect customer information such as phone numbers and email addresses. Your mobile marketing should strive to build a large database of customers that you can remarket to using SMS Text messages and increase the number of transactions on a daily, weekly and quarterly basis.
Wit this focus in mind and steady implementation of your marketing objectives you can grow your business quickly.
One of the keys to advertising is a clear message on why your product or service is different to your competitors and a clear 'call to action' in your add. The other key is consistency and the third is frequency. Of these three, frequency is the expensive part for a small business. Yes, most people search for information on their mobile rather than their PC but I'm not sure how many buy as a result of mobile advertising. This could be expensive. First make sure your website is 'responsive', ie mobile friendly for smart phones and tablets before you consider mobile advertising. Mobile advertising should only be used in conjunction with a social media plan, and other marketing tools.
True. Today, the growth of mobile phone has outnumbered the PC growth rate by quite a substantial rate. Facebook population (members) is much bigger than many countries. In today's world you can't ignore the mobile consumer and hence mobile advtg. will gain more prominence in the coming times.