Well, not exactly the email marketing medium is dead. But yes, you can consider that it's not as effective as before. Apart from a certain business category other prefer not to use them. Due to some drawbacks like spamming and others. I realize that the push notifications have overtaken the email marketing strategy.
Research says that among two popular methods for communicating with users are email and push notifications. Push notifications have seen a recent rise in popularity, especially with the introduction of ‘rich push’ in the iOS 10 update.
Push notifications generally have a very high average open rate, meaning that your users will have a strong chance of being engaged with your mobile marketing interactions. They also have a lower cost than email marketing campaigns, meaning that your overall ROI has the potential to be high, providing that you have strong campaigns. https://www.pushmaze.com/why-should-you-use-web-push-notifications/
Some marketers only utilize push notification campaigns to attempt to re-engage their inactive users, but push can also be used to alert users of sales, product updates, or social interactions. With the introduction of ‘rich push’ in iOS10, marketers now have the capability to add images and gifs to their push campaigns. Sophisticated marketers will utilize rich push wisely, ensuring that their push campaigns are both engaging and delivering unique content to their users.
Email marketing is far from dead, on the contrary, in the US more than 85 percent of adults send or read emails and over 74 trillion emails are sent every year.
The numbers show a picture that says emails are alive and well. However, I do think that email marketing is changing and spam filters are far more efficient than in the past. So perhaps, the focus should be more on subscriber's lists rather than on bulk emails.
Yes, it is dead if implemented incorrectly.
The best way to do email marketing is to get started from building data base with your potential targets.
Well, i don't think so. Email marketing is has its own importance. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals. But what matters in email marketing is the quality of content, the more valuable & informational messages. You need to send targeted messages. Messages that are personalized, and optimized for multiple devices.
Email marketing is the most powerful tool for any online business I have ever seen and it's really powerful if you use it in the right manner.
So, what do you I meant by the right manner?
Email marketing is often misused by some companies and some people who collect or buy email ids of different people and send them unwanted emails several times a day.
And I'm sure, we don't even bother opening those spam emails. I don't, what about you?
And I receive true emails from the sites and webmaster I have subscribed to, and I read it every time when they send something useful. Yes, I open it when they send me something that is useful. So, what I'm coming to is, if you have real subscribers and if you are not spamming them and if you are sending them something useful and what they subscribed for, then email marketing will work better than any other methods.
Make sure these things are being followed for better email marketing,
1. Only send them emails about the topic what they subscribed for. For example, don't send them beauty tips if they subscribed for cooking related things on your blog.
2. Send emails on specific time interval, don't spam.
3. Don't collect or buy emails from some others and send emails to that. They will unsubscribe or it won't convert in most times.
Email marketing isn’t even close to being dead. On the contrary, the number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019 according to Statista.
It was recently publicized at Email Evolution Conference, 2017 that email marketing is now having 20% impact on revenue, up from 17% in the previous year.
Taking these statistics into consideration, we are very likely to recommend email marketing for your business. Emails let you be where your customers are (in the email inbox) in contrast to social media marketing. Users frequently check their emails and if done right, you’re sure to prompt the next action and generate “email conversions”.
While Twitter has the limitation of characters, Facebook poses the dilemma of “post reach” and LinkedIn doesn’t support interactive elements, emails allow you to convey your message in the most engaging manner possible with interactivity. They have evolved to be “mailable microsites” with recent advancements like menus, accordions, counters, sliders, carousels, etc.
All these facts prove that email is the most future-proof channel and is here to STAY!
The death of email marketing is a gossip. Email marketing is alive and kicking: it brings on average 122% ROI. Not bad for a dead one, isn't it?
Emails even won the mobile users' attention: they prefer reading emails to chatting on Facebook. I've found these and other facts as well as useful tips in the article Successful Email Marketing http://sam-ecommerce.com/blog/view/Successful-email-marketing
I don't believe email marketing can die until someone comes up with an alternative medium that an replace email. And to date, no-one has which I find quite unbelievable given the amount of apps and technology that now exists.
I agree with most replies here. I have completed a course on inbound marketing which included email marketing. It is very much alive and will stay alive as long as we have the internet. However, it is evolving and companies need to adapt to new and exciting ways to use email marketing. Email marketing is not merely just about sales, you have to offer your clients incentives or a reason to open and read your emails, not just try to push something on them. With the correct wording, offers and information, email marketing can be extremely profitable.
Hope this helps :-)
yes it is. the best medicine to bring it back to life is targeting plus personalization.
My answer is no.
email marketing is still an effective way of capturing the relevant audience. But after high uses of mobile devices, and spam email marketing practices people don't want to click on every email they receive. Now it becomes a little bit challenging task for the email marketers to get ROI from their email campaigns.
Also, it does matter from business to business. Publisher sites and shopping sites are still getting benefits from email marketing.
Still alive and very well. I've been sending emails since the Internet started and using a powerful marketing tool in my email signature. I stopped using 6-8 lines of boring copy nobody saw until I found a unique and simple to use email signature service to share and promote my most important information. Having an interactive signature that visually includes photos, logos, and even animation for my readers to enjoy. Visualizing what I do provides my readers a first hand look at what I offer. Another benefit is that when I update a button link all current and previous emails I sent have the updated info as well. They can be updated as many times as I want to ensure readers have my current info. Take a look at http://get.esigmax.com and see how this unique email marketing tool can add an impact to every emai, sent.
I recommend trying this affordable and easy to use marketing tool that will brand your business and drive more traffic to your site or share important information...Don't send another email without it.
Email marketing is definitely still alive. Though email marketing these days is more complicated than ever. To make your email marketing work for you properly, I suggest that use Professional mentoring . It worked fine for me!
Not at all true. In fact i would add that there is no truth in any marketing ever being call dead. Any marketing channel has merit to the extent that it is a channel that a client or prospect is willing to use to communicate with you.
I would highly recommend email marketing for existing clients. With a number of conditions:
1. make sure what you communicate is of value to the client
2. make sure you keep it at a frequency that matches needs and wants of clients(don't bombard them)
3. make sure you have a method to measure the results with metrics(responses, sales, leads etc)
I'd be less likely to use email marketing for prospects, unless they had definitely opted in.
But for existing clients, there isn't enough communication between business(especially small business) so increasing communication and email marketing is part of this is a good idea.
No. Email marketing is not dead. Email marketing should be a part of your marketing mix! You can use it for return your customers, get feedback about your product or just share your new article.
Email marketing is very much alive and kicking if combined with other marketing channels, almost every blog you visit has a email newsletter opt in forms, what you think they are doing.
I don't know if it's dead but it is less effective than it once was and people are very sensitive to abuse. This year I am using highly targeted printed cards with photographs and sending them to specific people in the post in a handwritten envelope and it is very effective so far. I'm sending 10 a day when I'm in the office and think I will manage to get 1,000 out over the course of the year. It costs more, but it seems to be much more effective.
So you can shout at the crowd, but for certain products a whisper in the ear is better heard.
Hi, Understand the significance of email marketing. Email marketing was meant to send a message to several people in one go.
There are TWO types of email marketing-- (a) Inbound and (b) Outbound. “Inbound” marketing is the process of clients filling out lead-capture forms or e-mail subscription forms on a primary Web site or something of the like: people are coming to you to sign up for your marketing campaign. In opposition to inbound marketing, outbound marketing requires you to actively reach out (to non-subscribing) people directly through email. Inbound email marketing ALWAYS WORKS and will be ALIVE Forever, but outbound email marketing is a big NO these days.
The email marketing when started was the ONLY way to reach to thousands of people in one go. But today, we have tons of options to send a message to thousands of people in one go. For example -
(1) Newsletter (obviously)
(2) Facebook Fanpage
(3) Facebook Groups
(4) Twitter, LinkedIn, Google+ channels and communities
(5) Similarly other hundreds of hive marketing facilities.
Hence, I strongly recommend doing email marketing via Newsletters, Social media groups and channels. :)
I believe email marketing is still effective (based on the method you handle it), as it help to reach directly to your customers.
I agree with Le Pete. Email marketing isn't dead, but it has evolved into a more content and value focused strategy. Email consistently appears in our top three sources of referral traffic.
Also, Google recently disclosed that most of their users surf the web using mobile devices, and email notifications can be a neat way of reaching that audience.