Well, not exactly the email marketing medium is dead. But yes, you can consider that it's not as effective as before. Apart from a certain business category other prefer not to use them. Due to some drawbacks like spamming and others. I realize that the push notifications have overtaken the email marketing strategy.
Research says that among two popular methods for communicating with users are email and push notifications. Push notifications have seen a recent rise in popularity, especially with the introduction of ‘rich push’ in the iOS 10 update.
Push notifications generally have a very high average open rate, meaning that your users will have a strong chance of being engaged with your mobile marketing interactions. They also have a lower cost than email marketing campaigns, meaning that your overall ROI has the potential to be high, providing that you have strong campaigns. https://www.pushmaze.com/why-should-you-use-web-push-notifications/
Some marketers only utilize push notification campaigns to attempt to re-engage their inactive users, but push can also be used to alert users of sales, product updates, or social interactions. With the introduction of ‘rich push’ in iOS10, marketers now have the capability to add images and gifs to their push campaigns. Sophisticated marketers will utilize rich push wisely, ensuring that their push campaigns are both engaging and delivering unique content to their users.
Email marketing is far from dead, on the contrary, in the US more than 85 percent of adults send or read emails and over 74 trillion emails are sent every year.
The numbers show a picture that says emails are alive and well. However, I do think that email marketing is changing and spam filters are far more efficient than in the past. So perhaps, the focus should be more on subscriber's lists rather than on bulk emails.
Yes, it is dead if implemented incorrectly.
The best way to do email marketing is to get started from building data base with your potential targets.
Well, i don't think so. Email marketing is has its own importance. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals. But what matters in email marketing is the quality of content, the more valuable & informational messages. You need to send targeted messages. Messages that are personalized, and optimized for multiple devices.
Email marketing is the most powerful tool for any online business I have ever seen and it's really powerful if you use it in the right manner.
So, what do you I meant by the right manner?
Email marketing is often misused by some companies and some people who collect or buy email ids of different people and send them unwanted emails several times a day.
And I'm sure, we don't even bother opening those spam emails. I don't, what about you?
And I receive true emails from the sites and webmaster I have subscribed to, and I read it every time when they send something useful. Yes, I open it when they send me something that is useful. So, what I'm coming to is, if you have real subscribers and if you are not spamming them and if you are sending them something useful and what they subscribed for, then email marketing will work better than any other methods.
Make sure these things are being followed for better email marketing,
1. Only send them emails about the topic what they subscribed for. For example, don't send them beauty tips if they subscribed for cooking related things on your blog.
2. Send emails on specific time interval, don't spam.
3. Don't collect or buy emails from some others and send emails to that. They will unsubscribe or it won't convert in most times.
Email marketing isn’t even close to being dead. On the contrary, the number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019 according to Statista.
It was recently publicized at Email Evolution Conference, 2017 that email marketing is now having 20% impact on revenue, up from 17% in the previous year.
Taking these statistics into consideration, we are very likely to recommend email marketing for your business. Emails let you be where your customers are (in the email inbox) in contrast to social media marketing. Users frequently check their emails and if done right, you’re sure to prompt the next action and generate “email conversions”.
While Twitter has the limitation of characters, Facebook poses the dilemma of “post reach” and LinkedIn doesn’t support interactive elements, emails allow you to convey your message in the most engaging manner possible with interactivity. They have evolved to be “mailable microsites” with recent advancements like menus, accordions, counters, sliders, carousels, etc.
All these facts prove that email is the most future-proof channel and is here to STAY!
The death of email marketing is a gossip. Email marketing is alive and kicking: it brings on average 122% ROI. Not bad for a dead one, isn't it?
Emails even won the mobile users' attention: they prefer reading emails to chatting on Facebook. I've found these and other facts as well as useful tips in the article Successful Email Marketing http://sam-ecommerce.com/blog/view/Successful-email-marketing
I don't believe email marketing can die until someone comes up with an alternative medium that an replace email. And to date, no-one has which I find quite unbelievable given the amount of apps and technology that now exists.
I agree with most replies here. I have completed a course on inbound marketing which included email marketing. It is very much alive and will stay alive as long as we have the internet. However, it is evolving and companies need to adapt to new and exciting ways to use email marketing. Email marketing is not merely just about sales, you have to offer your clients incentives or a reason to open and read your emails, not just try to push something on them. With the correct wording, offers and information, email marketing can be extremely profitable.
Hope this helps :-)
yes it is. the best medicine to bring it back to life is targeting plus personalization.