Well, not exactly the email marketing medium is dead. But yes, you can consider that it's not as effective as before. Apart from a certain business category other prefer not to use them. Due to some drawbacks like spamming and others. I realize that the push notifications have overtaken the email marketing strategy.
Research says that among two popular methods for communicating with users are email and push notifications. Push notifications have seen a recent rise in popularity, especially with the introduction of ‘rich push’ in the iOS 10 update.
Push notifications generally have a very high average open rate, meaning that your users will have a strong chance of being engaged with your mobile marketing interactions. They also have a lower cost than email marketing campaigns, meaning that your overall ROI has the potential to be high, providing that you have strong campaigns. https://www.pushmaze.com/why-should-you-use-web-push-notifications/
Some marketers only utilize push notification campaigns to attempt to re-engage their inactive users, but push can also be used to alert users of sales, product updates, or social interactions. With the introduction of ‘rich push’ in iOS10, marketers now have the capability to add images and gifs to their push campaigns. Sophisticated marketers will utilize rich push wisely, ensuring that their push campaigns are both engaging and delivering unique content to their users.
Nope, nope and nope again.
E-mail marketing done right has the biggest ROI among all other digital marketing methods - 40% ROI. Just visit hubspot and read the statistics.
No. Email marketing is not dead. Email marketing should be a part of your marketing mix! You can use it for return your customers, get feedback about your product or just share your new article.
yes it is. the best medicine to bring it back to life is targeting plus personalization.
I believe email marketing is still effective (based on the method you handle it), as it help to reach directly to your customers.
Well, i don't think so. Email marketing is has its own importance. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals. But what matters in email marketing is the quality of content, the more valuable & informational messages. You need to send targeted messages. Messages that are personalized, and optimized for multiple devices.
Email marketing is far from dead, on the contrary, in the US more than 85 percent of adults send or read emails and over 74 trillion emails are sent every year.
The numbers show a picture that says emails are alive and well. However, I do think that email marketing is changing and spam filters are far more efficient than in the past. So perhaps, the focus should be more on subscriber's lists rather than on bulk emails.
Yes, it is dead if implemented incorrectly.
The best way to do email marketing is to get started from building data base with your potential targets.