Is it worth investing in online advertising (facebook, twitter, googe ads)?
We are a small business and we get all of our sales through referrals, repeat business and events. This is great but we want to start advertising and have a limited budget. I'm looking at facebook, twitter and google ads at the moment. I know that we can set a budget but they don't clarify if this includes pay-per-click. We would love to get more business but also don't have a massive budget and while I understand what pay per click is, I want to know if that is included in my overall budget. Any tips/suggestions?
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75% of my business comes from online marketing. So Yes...it's worth every penny. The trick is to try them, track the results, and spend the time/money on the ones that work best. I work with companies every day on their online marketing strategy, and even businesses in the same category have different results as far which platform works best for them.
I see way to many companies that spend the money but don't track the results...which is a mistake IMO.
Yes, All these Social Media Networking will give additional values for your business (Small Business or New Business or an existing business). But these should be Search Engine friendly. You can get guidance from some SEO Specialists.
If you are not on social media already, you best get to it as it is so important in this day and change to be seen and be engaging in social media.
Yes it is an add on to what you do and is the electronic gateway to your business...And pay per click is part of your advertising costs, and suggest you try D&B and Constant Contact for lead generation...Write articles give presentations, network some and them some more and then decided who or what helps you best...Once you know your mission and vision statements with your business...DO NOT SKIMP on advertising, marketing and sales
Hi ...I would consider an e-mail marketing platform where you can link your web-site activity to analytics and provide relevant and personalized next best offers/actions through automated campaign management. Cloud solutions are not that expensive anymore - just be careful - some solutions promise the world and doesn't really deliver - as an IBM'er you can take a look at silverpop.com - but there are others which have been acquired by the leading software vendors that offer similar or near similar services.
Hi Lynn -
You can set a budget for PPC ads on each of those. You need to put in analytics code so you can test for results, called "conversions" (a visitor "converts" to a lead/sale on your site). Then you can test ads on two networks and see which outperforms the other.
Results will vary based on keyword selection, ad copywriting, design of your landing page, and strength of your offer(s).
Facebook, linkedin,Google ads, all are goods but at the same times you used vertical (past advertisement other websites and their advertisement past on your web) also use man to man publisity and also used signature note of you advertisement at the end of your every message.
Here is the BIG question: What's you industry?
Service business: spend 5 -8 % of your sales on advertising and increase gradually
Retail business: spend 3 - 5% of your sales on advertising and adjust accordingly
I'm assuming that you have created your marketing/business plan ( including SEO and SEM strategies) and have an exit strategy.
Please let me know if you wish me to expand on these points.