Is it worth paying to boost your Facebook posts?
I have been spending on average only $5-$10 a week to boost Facebook posts. We use Facebook to announce events, fundraisers, or other important announcements. We haven't been tracking if Facebook is generating us any extra traffic. Up until this point, I wasn't worried about cost because $5-$10 is so little money to spend. But it does add up. Is it worth boosting your Facebook posts? And how quickly do you see a return in investment?
Based on my experience, Facebook can give you the ROI you deserve. You just have to focus on the content of your post. No matter how big your reach is, if the content is not attracting clients, then it's useless. Focus on what your content is all about.
Well, any ad campaign requires repetition — running the same ad many times in front of the same eye balls until some percentage of them at any one time are in the market for what you’re selling. Social Media Examiner (http://www.socialmediaexaminer.com/facebook-boost-posts-promoted-posts/) has some good thoughs on this.
100% yes. You just should be sure to not use the boost button. I recently did a podcast with one of the best Facebook Advertising Guru's around. You can check it out here and I hope it helps! >>> http://www.magnificent.com/magnificent-stuff/the-most-common-facebook-advertising-mistakes
Also, I suggest following Jon Loomer @JonLoomer on Twitter and read all his blogs. He truly is one of the best to learn from.
Yes. If done right you can do it very inexpensively and target the demographic you are marketing to. Build a Facebook business page and promote your post there. I have found video post that are boosted and targeted at people that are interested can be very affordable. Some of mine have been $.001 per view. Facebook will tell you the percentage of people that see it, and click on it. Play around with $2 boost until you get one that is very cheap and then spend more on that one. I put information in the video and then put my marketing pitch at the end of the video with contact info. Keep it short.
I believe an interesting engaging social media presence is an integral part of mobile marketing strategy. That is why I value position our organisation is in as an active JV partner with FB.
By having fresh content that is trending with viral potential as well as updates about events dripfed daily they are going to find something different all the time and will often advertise on your behalf as they share your posts. Google also likes fresh content as we know so will rank higher more interest you attract. To answer your question FB posts that are interesting and engaging should result in gained exposure and promote business growth
It depends. It hasn't had much impact for our events or business. Try Twitter first, it's more effective.
I have only done Facebook boosts a few times, but when I have, the response was very good. I also have done a couple of boosted photo based promotional posts through a community group that offers boosted ads and I have done well with them also.
The point is that its a game. If you DON'T pay you don't get seen. I have a page with over 5500 followers, but non-boosted posts only get about 50 views. Perhaps the answer lies in using platforms that don't purposefully throttle visibility. I am working with a company called www.carii.com on a platform which all about enabling the user, not shafting them or gamiftying the system.
I get asked this question all the time. Facebook has very much moved towards being an advertising platform for business. It has become a pay-to-play environment. Along with consistent posting, spending $5-$10 to boost a post once a week or every other week is recommended. This ensures that the fans who like your page see your content.
This is especially important if you have a post regarding an event or original content. The flip side of spending this money is tracking. Create posts that have a clear cal-to-action such as RSVPing for an event or to a page to donate funds. Tell people what you would like them to do next once they've seen the post.
Track event sign-ups, web traffic and fundraising. It's easy to set-up basic web traffic in Google Analytics and be sure to use Facebook Insights as well.
Hope that helps and best of luck!
CEO, Chipperfield Media LLC.
Yes! These days it's the only way to get the word out + it helps establish your presence by drawing attn and engagement from the crowds. Be sure to utilize the targeting feature. Good luck