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Is learning Sketchup worth the 'pain'?

Years ago I was excited about Sketchup and...I watched it. Photoshop and Final Cut were keeping the 'learning side' of my brain plenty busy.
Now years later I still watch it, still haven't learned it AND I still wonder if people are making any money with it? Anyone care to comment on the state of the marketplace for Sketchup-enabled 'designish' agencies?

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