Is LinkedIn advertising worth it?
I recently put a small ad on LinkedIn for my professional services, I'm wondering who else out there has experience using the LinkedIn advertising service and if you found it worthwhile?
Ha - that's a perennial question people ask about any form of advertising. Is any advertising worth it? All depends on how you go about it.
LinkedIn advertising is relatively cheap and very targetable. And it does generate quality leads. But you need to come up with motivating offers, have concise actionable copy, etc. And you will need to do some testing to come up with the combo that works best. Good news is that you can test and optimize without spending very much.
I have used LinkedIn advertising for B2B and it has worked well for me.
But there are a lot of other and arguably better ways to market through LinkedIn including building out and optimizing your company profile, asking for people to provide recommendations, getting involved with relevant industry LinkedIn groups, etc.
Do a Google search on marketing via LinkedIn and you will find a wealth of ideas for unleashing it as a marketing tool.
I do not think it is worth for advertising. you will never get the results as you invested on it time and money both.
Lots of good feedback here, but I'd like to add my own as well as a link to an article I wrote around sponsored updates.
First, their display advertising is pretty much pure branding. Don't expect any serious yield and if you're goal is demand generation, forget it. It's completely a waste of money.
However, their sponsored updates program does have some very interesting benefits. You will likely increase your followers and if you have strong content, increase engagement to those pieces to the right profiles. Whether it turns to business or not still requires a dedicated nurture stream for inbound leads.
Here's my article detailing my experiences:
"5 Critical Considerations when Using LinkedIn Sponsored Updates"
If your product targets business professionals, than LinkedIn is an excellent fit to push your advertising. But you have to understand that with online advertising it takes a lot of impressions to gain visits to your site. Where traditional media such as newspaper and direct mail get around 1-2% conversion, digital marketing gets around 0.05-0.5%. The rate per impression is also generally lower, so if you were to put $1000 towards and ad in the newspaper you would have to invest the same in a digital campaign to achieve the same or better results.
Online marketing is a direct response advertising, so its key to have a compelling offer on your ad and to send them to a landing page so that you can maximize conversion. Feel free to reach out to me if you have more questions.
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LinkedIn you get professional and genuine audience and have ability to spend.
It is worth according to me
Firstly Dee, You have to review your ad (what did it say and look like), most often I find that the ad’s main influence of success or failure is its content and presentation. The media you choose to deliver it effectively must then be determined by your audience and the campaigns intent. The ad should not (like your profile page) be about you. Your offer must be specific and unambiguous and your call to action prominent and motivational. Then you should test and fine tune it before you spend any money running the ad. If I can review your actual ad that may provide you with a clearer understanding and a better approach/result next time!
Here is a factoid for you:
Linkedin shows a targeted click through rate and says the better your CTR, the more they will show your ads.
If your ads don't meet the LinkedIn network average click-through rate (CTR), they will drop you like a hot potato and your impressions and clicks will decline within a matter of hours. The network average CTR is 0.025% and if your ads aren't hitting this mark, they will always have trouble gaining traction and traffic.
You should note -- that the number is 2 and 1/2 100ths of a percent.
There is a great discussion about this topic here:
It has feedback from many.
"Worth it" --- I say yes.
Because you can use it to test ideas, messages, graphics etc.
$500 spent on a Linkedin ad with no clicks says that something is missing.
Tweak/change, and re-test...Understanding which things feel are important (or not important) is valuable at some stage in a marketing plan.
Best of luck.
Yes, It can be worth it if you leverage it with other worth while Social Media outlets as well. Like take what you posted on Linkedin and submit it to Pinterest and if you do not have a Pinterest account I would advise you getting one as a Business Pinterest account to follow up with the Linkedin advertisement as well. It will help you gain a further reach in Social Media. Just do not rest your laurels on just Linkedin advertising.
For business networking and researching, LinkedIn is probably the best tool around.
But for advertising, I give it a zero.
Al Shultz alshultz.com/