Is LinkedIn advertising worth it?
I recently put a small ad on LinkedIn for my professional services, I'm wondering who else out there has experience using the LinkedIn advertising service and if you found it worthwhile?
Ha - that's a perennial question people ask about any form of advertising. Is any advertising worth it? All depends on how you go about it.
LinkedIn advertising is relatively cheap and very targetable. And it does generate quality leads. But you need to come up with motivating offers, have concise actionable copy, etc. And you will need to do some testing to come up with the combo that works best. Good news is that you can test and optimize without spending very much.
I have used LinkedIn advertising for B2B and it has worked well for me.
But there are a lot of other and arguably better ways to market through LinkedIn including building out and optimizing your company profile, asking for people to provide recommendations, getting involved with relevant industry LinkedIn groups, etc.
Do a Google search on marketing via LinkedIn and you will find a wealth of ideas for unleashing it as a marketing tool.
I do not think it is worth for advertising. you will never get the results as you invested on it time and money both.
Lots of good feedback here, but I'd like to add my own as well as a link to an article I wrote around sponsored updates.
First, their display advertising is pretty much pure branding. Don't expect any serious yield and if you're goal is demand generation, forget it. It's completely a waste of money.
However, their sponsored updates program does have some very interesting benefits. You will likely increase your followers and if you have strong content, increase engagement to those pieces to the right profiles. Whether it turns to business or not still requires a dedicated nurture stream for inbound leads.
Here's my article detailing my experiences:
"5 Critical Considerations when Using LinkedIn Sponsored Updates"
If your product targets business professionals, than LinkedIn is an excellent fit to push your advertising. But you have to understand that with online advertising it takes a lot of impressions to gain visits to your site. Where traditional media such as newspaper and direct mail get around 1-2% conversion, digital marketing gets around 0.05-0.5%. The rate per impression is also generally lower, so if you were to put $1000 towards and ad in the newspaper you would have to invest the same in a digital campaign to achieve the same or better results.
Online marketing is a direct response advertising, so its key to have a compelling offer on your ad and to send them to a landing page so that you can maximize conversion. Feel free to reach out to me if you have more questions.
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LinkedIn you get professional and genuine audience and have ability to spend.
It is worth according to me
Firstly Dee, You have to review your ad (what did it say and look like), most often I find that the ad’s main influence of success or failure is its content and presentation. The media you choose to deliver it effectively must then be determined by your audience and the campaigns intent. The ad should not (like your profile page) be about you. Your offer must be specific and unambiguous and your call to action prominent and motivational. Then you should test and fine tune it before you spend any money running the ad. If I can review your actual ad that may provide you with a clearer understanding and a better approach/result next time!
Here is a factoid for you:
Linkedin shows a targeted click through rate and says the better your CTR, the more they will show your ads.
If your ads don't meet the LinkedIn network average click-through rate (CTR), they will drop you like a hot potato and your impressions and clicks will decline within a matter of hours. The network average CTR is 0.025% and if your ads aren't hitting this mark, they will always have trouble gaining traction and traffic.
You should note -- that the number is 2 and 1/2 100ths of a percent.
There is a great discussion about this topic here:
It has feedback from many.
"Worth it" --- I say yes.
Because you can use it to test ideas, messages, graphics etc.
$500 spent on a Linkedin ad with no clicks says that something is missing.
Tweak/change, and re-test...Understanding which things feel are important (or not important) is valuable at some stage in a marketing plan.
Best of luck.
Yes, It can be worth it if you leverage it with other worth while Social Media outlets as well. Like take what you posted on Linkedin and submit it to Pinterest and if you do not have a Pinterest account I would advise you getting one as a Business Pinterest account to follow up with the Linkedin advertisement as well. It will help you gain a further reach in Social Media. Just do not rest your laurels on just Linkedin advertising.
For business networking and researching, LinkedIn is probably the best tool around.
But for advertising, I give it a zero.
Al Shultz alshultz.com/
We have been advertising our public workshops on LinkedIn for over a year now and have had good results. That said, you have to keep an eye on your CPC and total budget limits. The Sponsored Updates are expensive. But the targeting capabilities are perfect for our needs. Hope that helps!
- Jen Hoffman
I have not paid for any advertising on LinkedIn so I cannot tell you about that. I found that just participating in the groups and "hooking up" with 2-3 people a week works fine. I use higher numbers for FB. If you want to see the best results, I would recommend DARK POSTS on FB and really target who you want.
I haven't had time to read the others, I am sure there is some top advice (often is) my quick two pennies...LinkedIn appears to have a good click rate when you target an audience and have an ad that gets their attention. Great.
In order for that to translate into £ you need a great landing page. Where does the user go when they click? They've taken that first big step, now you need to convince them it was the right one and to take another. I would suggest either offer something to them that is on message and linked to your business/industry and your ad in return for their contact details.
Hubspot preach this as do LeadPages. They both practice what they preach too so that says something.
For very little spend you can achieve high CTRs on LinkedIn ads. Its getting conversions that proved trickier in my experience. Don't expect a sale from an ad click. Treat it as first contact and the start of a relationship.
Yes , We Do believe That Linkedin
Is Worth It -It Is An Awesome Site to Do All Ur Promotions/ And Ad's
Agree with the comments already echoed. I did put up a small banner ad and got nothing from it.
However, if you target specific titles, or can become a member in specific groups, then LinkedIn becomes fantastic.
I'm a marketing consultant targeting the tech B2B space, so you can see where my comments put that in perspective.
A simple answer: no. Although LI is the #1 social media portal for business, it still remains decidedly one-way. People use it to research companies, sales and job leads and any individuals connected to all of these. It's purpose driven and most people don't linger on it (like Facebook and other social media). Try Facebook instead. You can get so extremely narrow in your focus for your target audience, and the pricing for ads is elastic based on your key words, target size of potential users, and, of course, supply and demand. It's much lower cost overall, too.
Hi Dea - A year or so ago I ran a small $100 campaign with linkedin. I did not get any leads from the campaign.
That said, PPC takes awhile to optimize and $100 is probably too small a budget to make a fair evaluation,
I have tried LinkedIn ads in the past for both professional services (small business marketing consulting) and franchise sales.
As a professional marketer, I am pretty savvy when it comes to positioning my message correctly, targeting the right market, and running analytics to determine where to increase efforts and where to cut losses.
Overall, I have found for my purposes, that Linkedin has fewer targeting capabilities and less powerful conversions for my needs, and the EPC (earnings per click) were much higher than what I was able to accomplish via Facebook.
As a Salesforce and Cloud computing consultant, you can actually target much better on FB to find the exact audience you want to reach (by position, as well as purchase history in certain product categories)...That said, Linkedin provides a great business-focussed audience who are in a business state of mind while on that network (vs. Facebook, where it's more about being social).
If your product or service is B2B related it is. Another thing I really like doing is posting good blog post content through targeted relevant groups. This can lead to a lot of great visitors if your blog content is catchy.
I love LinkedIn best social media site ,now it depend upon you what product or site you want to promote and how effective way you use linked in in your favor ,you should how how you get best from linked in