Are LinkedIn paid accounts of any good? If they are, how should I best use it to get clients?
I am looking to buy Linked in Premium. Is it of any good to get clients?
Kindly share your experiences.
LinkedIn premium is good if you're looking for work. Otherwise the free is fine. Periodically they will offer free trials for a month of service at no charge. You can distinguish between Premium and Job Search Premium as they are two different services.
To get clients, build a company page on LinkedIN, post meaningful, useful information about your business. You'll build credibility and a network. Be sure when reaching out to network that you view this as a two way proposition vs. just wanting something from them.
Best of luck,
a lot depends on your goals and resources.
Using LinkedIn can be powerful but also time-consuming, as you have to work 1:1 relationships.
So, depending on your objectives, message and personality, LI Pro will be a good investment or not.
In my view, anybody in sales should use it, but I personally prefer to make connections via groups, events, Twitter or other avenues and by posting status updates.
For recruiters, LI Pro is also a must, of course. Especially to activate passive talent.
Hey John, I have written two books on LinkedIn, and I can tell you that for most people the free account is sufficient enough. There is so much you can do with a free account that few people actually leverage, so if you think you have truly maximized the way that you can use your free account, then it would be time to consider a paid account. However, a paid account will only give you a few additional things, most notably a limited number of InMails, which don't necessarily give you business but can help open doors.
I blogged in more details about the potential benefits of upgrading some time ago, but I think the advice is still applicable today: http://maximizesocialbusiness.com/is-it-time-to-upgrade-to-a-paid-linkedin-account-3598/
I've only ever used the Free version, I cannot see the reason for the paid version.
I have a plugin that allows me to see everyones hidden emails, so with that out of the equation, there is simply no need for me to pay.
It all depends on WHAT you are going to use LinkedIn for I guess.
LinkedIn Premium accounts are great if you have specific people you're interested in engaging and no other way to get their attention. However, if you don't have a way to add value--without selling--you will turn people off.
I agree with Vince, LinkedIn is a tool to build your credibility and awareness. Joining groups and participating in conversations is a more effective--and free--way to build your brand and increase your visibility with potential clients.
I have been on Linkedin for years and currently have a premium account.
The answer lies in your business goals. What you're really getting when you pay is access to a bunch of features, including these three killer networking tools. The more you pay, the more access (results, stats, InMails) you get. I have three reasons why you should go with a premium account
1. With the free account you can do some basic searching. With a paid account you can perform detailed queries. This reduces your search time significantly and allows for clients according to your needs.
2. If you don't pay for a Premium account, you will only see profile information from contacts at the 1st and 2nd degree contacts. A Premium account allows you to have access beyond your network and be able to see expanded profiles of everyone on LinkedIn. Moreover, and this is available across all membership levels, you will be able to see who's viewed your profile, however, in the free account it is limited and so is the stats viewing, including views by geography and industry).
3. If you have a basic LinkedIn account, you know that you can't easily email someone beyond your network. But again with a premium account you can e-mail up to 50 people, which for me is important.
I at one time did have a paid LinkedIn account but found it was not worth it. For me personally I found that those on that site are just looking for almost anyone to connect with but do not really attempt to do any business. I have over 500 contacts on that site and I have only spoken personally with less than 2% and have never gotten one contract out of it. I would not buy another subscription.
I just signed up for the premium account for this year to see how it goes. The search capabilities with the premium don't even come close to the free version. With the free version you were very limited on how you could search for those in your target market. I also like having the InMails to be able to send an email to anyone that I choose. And if they do not respond within 7 days, the InMail is credited back to me. And...if I don't use the InMails for the month, it rolls over to the next month. So far, I have had some good success with both of these things and made some good connections. I've heard people say, though, that you should use LinkedIn as a springboard to actually set up a meeting with whoever you connect with in person. That way you have the personal connection. Feel free to send me a message personally on here for more advice. I have a set system on how I respond to people who accept my connections, etc.
If you do decide to do it, make sure you talk with someone on there first and ask if there are any discounts for trying it out. I got half off the first two months just for asking.
I have used the LinkedIn Premium accounts and they are truly worth the money. Most of the them, they can be used on a trial type basis, so you can get a feel for them to see if they will be worth the money in the long run. Also, if the Premium service isn't working for you, it can be cancelled and then if down the road, you find that a current project would benefit the Premium service, you may find a buy a month get one half off or even free promotion again.
Over the past 2 years, LinkedIn Ads have been the #1 referral source for my B2B Clients. The premium service is nice however the best way to acquire new clients may be to get actively involved in discussions or groups surrounding your expertise.