Is pay-per-click (PPC) beneficial for small businesses?
I'm wondering if PPC is the best online advertising model to use for a small business trying to drive traffic towards their website. My fear is that the cost per click will become too costly for our business if the web traffic increases at a more rapid pace. Has this model worked for other small business owners just starting out?
Yes they have. When done correctly! I have and know of many small businesses who are getting good results. I recommend that you yourself educate yourself in PPC because no one knows your business and the kind of customer you are looking to reach. So your input is very valuable to the process.