Is pay-per-click (PPC) beneficial for small businesses?
I'm wondering if PPC is the best online advertising model to use for a small business trying to drive traffic towards their website. My fear is that the cost per click will become too costly for our business if the web traffic increases at a more rapid pace. Has this model worked for other small business owners just starting out?
As Darryl says, when done correctly it can produce great results. I would recommend working with a PPC expert to help make sure you're getting the best value. While you'll pay a management fee for them to run your campaign, you'll likely get better returns on your investment and a better managed campaign. You could go ahead and learn the AdWords world yourself but your time is probably better spent managing your business on the ground level and working with partners to help with areas that are outside of your expertise.
Here is my advice. If you are thinking about using PPC do your research. Know what you competition is doing. Ask yourself how much can you budget for PPC in terms of your profit margin. Realize that managing a PPC campaign can become a full time role. Is your site optimized for mobile? Google Adwords is driving more traffic to mobile.
Too many clients I have worked with all want to be #1 in page rank. That can be costly. It is ok to be #2 if you have a better value proposition.
If Google gives you $100 credit for Adwords it is worth testing it out. It is like gambling with house money.
Yes they have. When done correctly! I have and know of many small businesses who are getting good results. I recommend that you yourself educate yourself in PPC because no one knows your business and the kind of customer you are looking to reach. So your input is very valuable to the process.