Is SEO dead or are people mixing up the definition? Is SEO a process or result?
If SEO is the result of getting content like video and website higher in search results than SEO is still alive. But if it is defined by how we get that content to the top than SEO is dead. So when people say SEO is dead are we mixing up what Search Engine Optimization really is? SEO is evolving and changing but does that mean its gone?
The Simple Answer to your Very Simple Question is - "NO"
"NO SEO IS NOT DEAD"
While SEO is NOT dead, the way that you're doing it might be. Does the following describe your approach? You've optimized your H1s and meta tags and you've built a few (hopefully white hat) links. Now you just sit back and watch your site rise to the top of Google, right? WRONG
SEO is the thing/Logic/Process Which Separates the Two Brands with the Same Name dealing in the Different Niche Separated to Each other.
I hope you got my Explanation, If not? GIve a re-read...
SEO can never die. Its just that it is getting updated frequently. To answer to your question, SEO is a process where we get great results but not in a short span of time. If it is done right, by following all the necessary guidelines, then in a long run, there would be good results.
Spam is dead, Spammers who think they are SEOs always cry when Google smacks them with a penalty for not following the guidelines.
Optimization is a process, doesn't matter whether it is for search or for anything else.
Lots of good answers here and I agree - SEO is still alive. While keywords are still important for search queries, unique, useable, and shareable content is what Google is ranking.
I agree with Kyle - "SEO is Dead" is click bait.
First, it's a process. Second, it's not dead but it's definitely changing quickly. Gone are the days of keyword dumping and irrelevant link building. Here are the days of long tailed question-based search matches, content marketing, and credible link focus.
SEO is definitely a process, but it's not dead, in-fact it can never.
But there are lot of misconceptions about SEO.
SEO is a process of optimizing your website for search engines and humans to ensure:
1. How friendly your website it
2. How easily one can browser though your website
3. How perfectly it appears in SERPs
There are various things on which we work or we optimize while doing SEO. e.g.
Accessibility and usability
Quality of code (code optimization, junk/ unnecessary code removal)
Optimize meta data to improve the Organic CTR
Old school SEO is dead. In fact, on the black hat end of the spectrum it really never lived at all but just stalked the internet like a kind of undead zombie looking to suck traffic over to marginal and questionable websites.
SEO within the context of smart Content Marketing is alive and well. This new school SEO involves social media marketing (Google listens for "social media"), and quality content with much less focus on "back links" these days. Citations by authoritative sites are still important -- but not actual links so much anymore as Google recognized the extent of the Zombie old-school SEO practitioners who were over-relying and/or exploiting the tactic.
Bottom line: Quality Content trumps most old-school, zombie-SEO tactics these days.
Hi there Joseph. SEO is not DEAD. It is just evolving and changing in terms of how a SEO ranks websites on top page of Google. There are a lot misinterpretations with SEO. It will never be gone, unless Google decides to make all results paid. Do not worry.
No the structure of seo is ever changing. Where as optimization experts used to focus on keywords they now focus more on quality backlinks and quality content.
SEO is NOT DEAD, SEO is the process of making your website search engine friendly, it has drastically changed over time and got a lot more involved but dont be fooled, SEO IS FAR FROM DEAD!