Is there a time of day where email marketing is the most effective?
I want to engage people at a time where they are motivated to read my email. My products and promotions vary from self help to heath and wellness.
Hi Bernie, actually time plays 3rd priority position to how you get customers to open your email. #1 is the message - what are you saying to get them to open the email?- on the subject line. #2 is making sure the content gives your customer information and opportunities that engage them into action. #3 is the day or time of day. Then as some have mentioned.. TEST! Be prepared to try different messages and times to see what resonates with your audience.
Make sure to choose a service like How I Mail, Constant Contact, etc. which have API keys to associate your email with your company website (so email doesn't end up in SPAM boxes first), that you understand the-DMA Opt-In rules, and the product has open rate statistics to help you analyze what's working best for you.
Everyone is on a different schedule and reason to work their social media. My experience shows that there are 3 good times - early morning (5-6am), shortly after lunch (2-3:30pm) and right after dinner (6:30-8pm). Between these times you should reach most of your list at a good time. Also vary the days you send for each time frame. There is no etched in stone answer for this question.
I agree with David. Testing is important. Each demographic is going to work differently, so it honestly depends on who you're trying to reach. With health and wellness you're looking at probably 58% male and 42% female audience between the ages of 18-35. Test through email and social to determine when your audience is most frequently online. Send out newsletters weekly on different days and different times of the day and see who is viewing the email and what % of success you have with each campaign. Make your newsletters actually newsworthy with great content and information, no sales tactics (to start). Once you have determined your primary audience is mostly opening emails on Tuesdays between 10am and 1pm, send out your promotions then for product sales.
Every segment of every market can be different, so you have to test, test, test!
It totally depends on your target personas. HubSpot, Dan Zarella, emma and several other firms have a lot of data about email open rates by day, time of day, length of subject line, etc.
Ultimately it comes down to providing information of value that is timely and relevant to YOUR target personas.
Not sure what they are? Ask some current customers about how they learned about you and how they would like to learn more. What did they find relevant about you? What makes you different and better than your competitors? Who do they consider to be your competitors? HINT: They may not be who you think they are.
Yes, do not send over night, as receivers delete almost everything that looks uninteresting.
Try about 11am - first tea break of the day, before lunch; or in the afternoon about 3.30pm another tea/coffeee break, before going home time!
If my in-box is any indicator (and recent articles I've read seem to confirm my experience is typical), the majority of email pitches and social media posts happen between 9-10 a.m. and 2-3 p.m. Central. That said, I ignore most of them because I don't have time to wade through anything that doesn't strike me as requiring immediate attention. If those pitches were compelling, they would be just as effective regardless of time sent. I'm more motivated to open mail already in my inbox at the start and end of my workday.
I believe that most people check email mornings, mid-day, and evenings. Look to your own online habits to provide guidance. I would target mornings, when people are usually receptive to new information. You can find more specifics by asking your question in a search.
In my experience 11 am and 2pm are the key times that it's slow enough during the work day to read emails not deemed "urgent," but your email newsletter software should have metrics built in that indicate when your list opens their emails the most. Different professions and geographic areas have different rhythms to their day.
I think this is a good question, since I am finding that people are being swamped with information these days. A lot of would be marketing e-mails are deleted without opening, particular those sent to sole traders.
For example, overnight I recevied 120 e-mails, most of which were irrelevant to me.
Really the answer is analyse who you are going aim your (would be) mail-shot to and what time they are going to be likely to look at their in-box.
I would suggest either first thing in the morning, as you will be on top their opening e-mail page Alternatively last thing in the evening, so hopefully before the shut down for the night they will check their e-mails.
All the best.