Is there a time of day where email marketing is the most effective?
I want to engage people at a time where they are motivated to read my email. My products and promotions vary from self help to heath and wellness.
Bernie, if you check out some of the newsletter companies -- HubSpot, Constant Contact, Mail Chimp -- they have done extensive research about who opens what when. I can't send you directly to this information, but I've read these articles several times. Google it -- you'll get a very detailed answer to your question.
Hi Bernie, actually time plays 3rd priority position to how you get customers to open your email. #1 is the message - what are you saying to get them to open the email?- on the subject line. #2 is making sure the content gives your customer information and opportunities that engage them into action. #3 is the day or time of day. Then as some have mentioned.. TEST! Be prepared to try different messages and times to see what resonates with your audience.
Make sure to choose a service like How I Mail, Constant Contact, etc. which have API keys to associate your email with your company website (so email doesn't end up in SPAM boxes first), that you understand the-DMA Opt-In rules, and the product has open rate statistics to help you analyze what's working best for you.
I think this is a good question, since I am finding that people are being swamped with information these days. A lot of would be marketing e-mails are deleted without opening, particular those sent to sole traders.
For example, overnight I recevied 120 e-mails, most of which were irrelevant to me.
Really the answer is analyse who you are going aim your (would be) mail-shot to and what time they are going to be likely to look at their in-box.
I would suggest either first thing in the morning, as you will be on top their opening e-mail page Alternatively last thing in the evening, so hopefully before the shut down for the night they will check their e-mails.
All the best.
Pleasing to have someone email you unpredicted or day's advance because it's a chance that a sort out project happen that took over and occupy our free time. Now its important to have a phone and email so to reach back to you.
It totally depends on your target personas. HubSpot, Dan Zarella, emma and several other firms have a lot of data about email open rates by day, time of day, length of subject line, etc.
Ultimately it comes down to providing information of value that is timely and relevant to YOUR target personas.
Not sure what they are? Ask some current customers about how they learned about you and how they would like to learn more. What did they find relevant about you? What makes you different and better than your competitors? Who do they consider to be your competitors? HINT: They may not be who you think they are.
In my experience 11 am and 2pm are the key times that it's slow enough during the work day to read emails not deemed "urgent," but your email newsletter software should have metrics built in that indicate when your list opens their emails the most. Different professions and geographic areas have different rhythms to their day.
Yes obviously time is the main factor to improve the engagement in email marketing. You cannot sell home appliances early in the morning to a guy who is in hurry to office. And in the morning i like to receive some motivational article and i get it from linkedin. The same way keep on testing and find out which time works best for your business.
I believe that most people check email mornings, mid-day, and evenings. Look to your own online habits to provide guidance. I would target mornings, when people are usually receptive to new information. You can find more specifics by asking your question in a search.
Yes, at a time when your ideal prospect is most likely to be interested.
No. If they do not know you the odds of your email being opened does not change no mater when you send it.