Is there any way to market Windows desktop application?
I have created Desk & Archive, a file manager for Windows, see it at www.deskandarchive.com.
One year and a half after launch, I am stuck in belief that there is no way to market Windows desktop application. I have sold something like 100 licenses, and those users are very active and loyal. However, Windows desktop is just out of fashion. Nearly no one wants to write about it. And you can't get some serious adoption without press coverage.
Am I right on this?
How are you marketing it. Is it for individual users, businesses, and are you offering trials? Getting it on key PPD websites worked for me when I started out with my PC applications.
A little more information may get you some better feedback from other experts.
PS. Don't give up. Continue to evolve your product and find your target audience.
Ivan, Keeping the noise to minimum about Windows 8 and all the bruhaha some folks do... All I know that Windows 8 is a great OS with some stupid UI mistakes Microsoft has made yet best Desktop Windows OS... So, coming back to your question, you can explore the following:
1. Provide shrink-wrapped packaged product via retail channels. Contact PC Worlds type off retailers. They sell such software.
2. Do some marketing on FB/Linked-In. Explore Google PPC option.
3. Tie up with software downloaders - I do not know how to engage with them - they may have a mechanism to list your software....
4. There is Windows Store for you to sell
5. Amazon Market Place
Summary - Retail, eDownloaders, Windows Store, Advertising
Windows 8 was developed for tablets and not desktops. The next version of Windows will be targeted for desktop computers.
That being said I don;t quite understand why people would need your software. I think a lot of your processes take more time and effort than what Windows already has. What do you offer that is unique to your software and can make a better user experience.
Secondly, the visual design of a website tells a lot to people about how well the program will work. Adobe is doing well because all of their graphics are modern and high quality. Your website lacks modern and visual design elements. I think working with a online graphic artist will go a long way in getting users for your software. Along with online marketing and SEO.
Your videos could use a bit of updating and audio to help explain what your doing and what makes it so beneficial to the user.
yes, just like google play, MSDN has an online store for Windows 8 Metro Apps (which are desktop apps that share a common core between all apps).
Look into Windows 8 (.NET 4.5 (visual studios 2012) for development and google Metro apps.