How do you make a website appealing to potential customers?
I would appreciate any feedback on my website. I receive some traffic to it but it doesn't seem to turn into many leads/business.
Any feedback would be appreciated. www.tfgboise.com
I would say, delete what you had right now and start from the scratch.
At first you should define your mission and why are you doing what you want to do, than you can start building the identity, design, brand, website, traffic and finally customers. From my point of view, your website doesn't communicate me any sort of message. Maybe, because i am not the target audience or there is lack of attention zones.
I spend last years working on User Experience feedback based on brain-neural feedback. Its very good and interesting scholl revealing mindset of customers. You should definitely find some company around - doing this and try to find a way "how to sell" ...
By connecting to your ideal clients (do you know who they are? If not, find someone who can help you get clear about your niche). When you know your ideal clients, and speak empathetically to and about them in your website before you ever talk about yourself and your services / products, you are rolling out a red carpet that will make your ideal clients want to hang out, rave to others about you, and buy what you're selling.
The traffic to a website is a complex term to define . In your case the business model you have has niche target audience . I believe in spite of targeting huge number you should target convertible audience , You can start Email and Social media marketing to reach out your target audience . You can do various experiments to see the effectiveness of your strategy . Most Importantly competitive analysis , In spite of reinventing the wheel you can look out what the other websites with your business model are attracting audience. And who are your competition . Latter you can target Google SEM also .
Hi Mark. Great job on keeping the site at least simple. There have been many fantastic recommendations so I wont repeat them.
The secret of the internet is that it is a tool of convenience. Its our job to remove the steps required for visitors to quickly consume what it is we provide. So if they want to buy something, give it to them right away, and make the buying process so stupidly simple that they do it again and again. Many people including design companies dont get this.
If you havent already sorted this out, I would be happy to give you a quick site audit over Skype no strings attached. Add me on Skype ID: taner.kilicarslan and Id be happy to chat with you to help.
PS: my specialty is online buyer psychology and conversion optimisation.
Take care. Taner
I suggest you to get your landing page optimized as a poor landing page is the real cause of dropped sales.
"Before buying, people compare
Before comparing, people judge"
This proves true while coming across a website for the first time, online users skim through it quickly, and if it doesn’t meet their expectations, it is abandoned within seconds.
I have a blog post about How to Make Your Website Sell, visit http://www.fatbit.com/fab/101-actionable-points-to-make-your-website-sell for detailed information.
Ahhh, a very good question, Mark.. Answer don't try, it should first appeal to your senses, Go to ffiver.com, find a graphic designer of web and landing pages, it's relative inexpensive. After checking out a few, chat with one or two who have had success projects. Get their input.. give them a time limit to complete your needs after they understand what or whom it is you are trying to connect with. They will surprise you. If you think it is a massive let down so will your customers, on the other hand (that's the appendage on the far extreme of your lower arm, with the fingers). You like it first, put it out there for others to see, check out its conversion rate, tweak, stretch, dissect, and put it out there again. Your web site is a living entity, and unless you plan to go static, you'll be charging it quite a bit in it's use. The critique,[ loose the head, if it is something you need to show shrink it into an upper corner somewhere with a title caption. Embed a video, where the head now sits, It could be an explanation of your core concepts, a how to segment,or a great endorsement of your work]. Get some life into your pages, these are what captures clientele, and interests the public.
Firstly, your website is fine. Look and feel are important but as long as it doesn't look terrible, and made by a 3yo - customers generally won't get too caught up on the look and feel - We all fall in love with different people because we all have different tastes...
The main issue I see is CTA - Call To Action - I got to the site and thought "What do I do now?"...
- Where is the phone number ?
- What do you want me to do next? (My thoughts are - just browse the site)
- You need a big bright form that covers 30-40% of the page - get rid of the big head and replace it with "Get your free consultation now - Name, Number, Email, Comments..."
- Big text in a sentence or less that explains your value proposition... People don't want to read...
Look at one of my favourites: http://mailchimp.com/
- I line value proposition at the top
- Big button to sign up at the bottom
- Simple, effective - if people want to know more, they can go searching, but when you arrive - you are clear on:
a) what value they offer
b) how to get started
Ha. I spent months completely redesigning a clients website to be in step with the latest developments. It had animated rollovers, content depth, and embedded videos. A few months later, client reverted to his bland, original site which did nothing at all to improve his situation for years, but he felt it made his enterprise more personally ego satisfying. You can't please everyone.
To answer your question, however, it's not so much what you do as how well it actually works. You have to ask a lot of questions, for example, does it show how to contact you? Does it cover the full ranges of products and services? Do it give current pricing? Is it easy to use? Do you come off as expert and friendly at the same time? Do all the links work? I hate a site that has "under construction" after any tab. Is site an ad or point of sale? Do you need a secure page to accept credit cards or hide buyer information?
Websites are like fruit, ripe for a short while. You have to constantly maintain them, frequently review, and update content. Plus you have to preflight on every platform so they always work. You have to consider stuff like smaller screens on cell phones and IPads. This could be a full time job for someone.
Web site like any other form of advertising has no guarantees. It depends on your target market , competition and value. If your products/services are in line with the competition, you need some satisfied customers that will give you recommendations to post. It takes time. .
Your logo looks too generic and the young man dominates the page. I am looking at your website on my iPad, your code is not responsive. I had to switch to a desktop mode to see it.
I am Graphic Designer, you can see samples of my work at uniqueivy.com . I you are interested I can give you links to websites I just finished. I can help you to tweak your site.