How do you make a website appealing to potential customers?
I would appreciate any feedback on my website. I receive some traffic to it but it doesn't seem to turn into many leads/business.
Any feedback would be appreciated. www.tfgboise.com
First of all and I mean no disrespect by this, it's just an appraisal.
It looks like it could easily be 10 years old. The banner down the right hand side, the font is 5 pixels too small. The main section is not aligned. It's non-responsive (not mobile friendly). Too much white space at the bottom. W3C compliance check shows 6 coding errors. There's lots wrong in terms of seo too for example no 301 redirect, no sitemap.xml etc etc.
It could use some work Mark.
I suggest you to get your landing page optimized as a poor landing page is the real cause of dropped sales.
"Before buying, people compare
Before comparing, people judge"
This proves true while coming across a website for the first time, online users skim through it quickly, and if it doesn’t meet their expectations, it is abandoned within seconds.
I have a blog post about How to Make Your Website Sell, visit http://www.fatbit.com/fab/101-actionable-points-to-make-your-website-sell for detailed information.
I am going to have to agree with Dave on this one. I'll avoid re-iterating his remarks. Like Dave, I am going to try and provide some constructive criticism in hopes of not offending.
Your website seems to part of your online marketing strategy as you have mentioned it's lack of lead generation. The site didn't seem very user friendly and the freshcontent feed seems to be really bogging down the site down. Try to take a step back and compare your website compared to your competition's sites, local or not. Which company would you choose to do business with?
A website, whether an online brochure or a very functional application, is like the cover letter of a resume or an executive summary of a proposal. If you don't catch the user's attention immediately, you will lose them forever.
1. Commission an artist to design a new logo for you. A very nice logo will cost you between $100 to $500. I would recommend visiting a logo contest/commissioning site.
2. Retain a professional web designer, not developer, to design your website. A web developer provides functionality where a designer provides aesthetics. Ensure that designer has experience in SEO and designing responsive web sites. Responsive means it is fluid and will change based on the user's device (mobile, tablet, desktop). This will cost you around $500-$5000. Make sure you are very specific in your requirements to give that designer better direction. I would also recommend providing some sites that you like to provide inspiration.
This will be enough to provide a static website that will essentially be an online brochure. In the future as you generate more business and ramp up your marketing campaigns, I would recommend expanding on the website. This is where a developer comes into play. They would build you a website capable of capturing leads, blogging, etc. This would most likely be in form of a Content Management System (CMS) such as Wordpress. Once that's in place you can start inbound marketing with blogging and social media interaction.
Best of luck in your venture!
If you expect people to trust you with their money, you need a professional web presence.
I agree with most of what others have said. In addition to the issues with layout, your internal navigation is screwy, no prominent calls to action, there are errors in the code, lots of wasted space, too many different fonts, footer is not being used correctly, slow loading, punctuation and grammatical errors, freshcontent.net is unnecessary.
You can have someone just update your current logo, instead of creating a brand new one. It looks a bit pixelated, among other things. You also need to incorporate social media marketing and SEO into your plan. Just having a website isn't enough. Whomever built this site, neglected to take many obvious things into account.
You can hire someone to take your current website and update it and expand the content, or just scrap it and start over.
The other experts have done a really great job of explaining some of the outward issues with your site. I did some technical investigating and ran a few audits on your site, as well as a pretty stringent performance test, and your site didn't do so well with either of them.
Here are a few key points (from the technical side of the house) to keep in mind:
+Your site has expired cache allowances for nearly every piece on the website
+Each of your assets are serving cookies along with their presence, with an average of 1.6kb of cookies being introduced with every page load. When you do your redesign, make sure these static assets (photos, static files, etc) are being served from a "cookieless" route
+Although just static html files, it doesn't look like any of your files are actually minified/gzipped for performance consideration. This is when a program takes your files of markup (HTML files, for example), and removes all of the comments, whitespace, etc. in order to produce the smallest file size possible. Always very necessary.
+Each page of your site has, at best, 26% of your CSS rules being unused. At worst, it's close to 40%! This happens when your code rules aren't written precisely enough to share attributes amongst each other. Basically, it's adding a ton of fluff to each page load.
I hope this helps you. If you want to discuss anything further, don't hesitate to send me a message.
If you want a complete analysis I would suggest getting a professional website audit that includes design analysis. The logo is the biggest item that needs to be updated and simplified. Besides that there are a lot of little things that break web design practices. I would say that if you are even asking about it that you should probably get a new website.
i would only add few comments on what other have pointed out:
1. design - the website looks very very simple. and very boring. i understand what is it that you do, and how it can benefit me. But, the home page has too many text, it should be simpler. your main message should be display, big, focus...
also, on the home page, the face, on the image, is blocked by the overlays, which is not right. if you show a face (which is powerful and relates to trust), don't hide it, put it in focus.
2. Contact, on the side - i understand that you want to enable your site visitors to be able to contact you from every page. but display it as it is now, is just wrong. it's small, confusing, i don't know what to click/do. you should have a simple form (email,name). before the form, show the phone number.
i also see that you have "Ask Our CFO" - that's great. use it. show it bigger, make a page out of it. it's a great free service that can bring many customers.
3. for some reason , the website is very long, with white space at the bottom, but noting is showing there. remove that. it looks like there's an error on the site. people don't like that.
4. I notice the website layout is the same for all the pages. so why not to make the site "ajaxy". meaning, loading and changing all the content in one page. the user experience will be better, the pages will be shown quicker. which is better for your message delivery.
5. Blog - add a a blog. posting every 3 days, and sending newsletter weekly. fresh content is great for SEO and to show customers that you are relevant.
6. Content - boring. the site displays many texts, lots of reading. your should think about your client, the one how is visiting the site and you are targeting. you should show them how you help them, quickly and efficiently. they don't want to read and read. show graphs, infographics, charts, videos, images, bigger titles and 1-paragraph info snippets.
then present links to in-depth details PDFs etc.
7. get a professional analysis of your designs, message, content and even coding to make sure all the components are all built well.
Good luck ;-)
create a landing page.
and a funnel to get potential customers to your landing page from various online sources.
Most of the answers given at the time of my reply have various correct aspects, but some are not addressing the point that you ALREADY have some traffic - they are addressing why you do NOT get traffic. From your question it appears as if you are concerned that the traffic you DO get does not convert to leads or business.
To that point, I want to re-iterate many of the points made by Dave, David and Jaydeep mentioned, and some of my own:
1. Your site loads very slow for primarily two reasons: freshcontent and images. If you absolutely need the background images, then optimize them better. They are well over 600K - which is really not good. I would get rid of the freshcontent items, or at least troubleshoot why this is so slow.
2. Your logo is not catching, I believe that if you use colour and typography better, you'd have a much better logo.
3. Your design does not keep up with the current trends (as Dave said, looks about 10 years old).
4. The mobile landscape is growing bigger and bigger every year. Your side does not cater for the mobile/tablet market.
5. The flashing testimonials on the homepage are bothersome and does not read easily. It fades out and a new item fades in long before I could read the first item. Rather shorten the testimonials, and make them static somewhere on the page. Limit your testimonials to 3 at most, I'd say.
That is my addition to your site review. Hope this helps!
Everything that was said above is true !!!
honestly and without disrespect for the work i think you need a professional...
My recommendation is to spruce up your content appeal by making it much more personalized. Money is personal and if you want to provide business services, I need to know who I'm dealing with. Tell me your name, tell me about your team, what is your overall mission, what size business do you want to work for? Do you specialize in anything? All of this is important information which need to be right there on the front page. Kudos to you for putting the phone number right up front (despite font being to small).
Think like you are a Web site visitor to your own site. First question you have as a visitor to this site: who are these people.? What is the name of the person I should contact? There is much value in the personal touch. After all I am supposed to trust you with my book. Seems that you have maybe stock photos that look quite polished but show me what about your business it is that I can TRUST. You won't even tell me how we start in becoming "partners" in business.
Finally, I don't think the terminology "we run your books" is a happy match for engendering trust. You need a different motto that engenders reliability, trust, personal service and attention to the type of business I have, etc.
Here are some thoughts on your website
1) It is very slow to load
2) It looks as if it is a purchased template style where you filled in the text, therefore it isn't very professional
3) The website does not automatically resize for tablets and smartphones (responsive)
4) No "Call to action statement" on the home page
5) The contact information should be at the top of the home page and not on every page
6) The home page is static with no scrolling pictures or video to hold the visitor's attention
7) A blog should be added and content put in the blog on a regular basis
8) SEO should be optimized, especially for the blog (Yoast plugin for Wordpress
9) Wordpress would be a better option for the design as it is very SEO friendly
10) Website isn't user friendly.
Remember the website is to help the client and should be structured that way.
PM me if you would like more suggestions. Good luck with your project.
For me (on Firefox on a Mac) the pages take so long to load that I gave up on most pages long before any text appeared. On the one page where text finally did appear the text boxes weren't big enough to hold the text and sentences/words were cut off.
There have been some good comments about the look and feel, but you need a site that works correctly in all major browsers (and maybe even on mobile phones, depending on your audience) and that loads fast enough that people stay to read it. You need those things more than you need a nicer design. And I'm a designer saying this, not a programmer.
Along with the other comments, I would suggest
you need to get traffic to your site so it must be searchable by the big G.
a) Have you registered it and then gone onto the webmaster tools & analytics (looking at your site it uses old analytics scripts to me!)
b) you ain't got a meaningful tag (its the #1 info source for keywords!!!)
c) you need to populate the headings etc with titles that people look for ie services -> CFO services etc (its the #3 info source for keywords)
d) put cfo services as your html page name (its the #2 info source for keywords)
d) you haven't got any meta keywords anywhere? (#4 source)
so - you have some big and basic strucural issues from an SEO point of view but they are easy to fix.
Need to bulk out content and refresh - blogs etc. Your facebook etc links are dummy - I think that google really downranks sites that do that and conversely upranks those that have linkedin and facebook company profiles. And need the real people not just dummies.
AND ON THE SITE ITSELF ONCE SOME LANDS
Personally don't like it as does not have a Professional Services look and feel. That big face is childish (no offence to who's ever face it is).
Need more quotes from people who used you. Professional qualifications.
Just lacks depth. Don't put style over substance. Also need to srive people to contact you - need to put your contact details on every single page. Repeat every single page.
Anyway, could go on.But these are a few things to add to your list! Hope you take constructively. Some of my sites I have re-written many times and still not happy. But using the analytics to help steer what is working and what is not..... but lots to do without even getting to that point.
Get working on it!
1 Background is with images, it will not make site loading faster.
2 It seems ready made template. which is just replaced by text without modification of text.
3 Page Length is more than needed
4 contact form is very inconvenient
5 content is very short , which makes it less SEO friendly.
If i sum up all this, it seems very very ordinary website or seems like any fresher prepared it.
In short, It is not call of conversation from visitor to customer.
I would take a look at some other websites that are familiar to your business to get an idea of the leading trend. Also I would check some of the widgets and repair them. When someone see something flashing it usually indicates malware, adware or worse virus. Also there is alot of blank space at the bottom of your site. Far as traffic, that is all Search engine optimization. If your traffic is poor I'd check how and where you branded your site. How does Google, Yahoo, and Bing look at the quality and how trusted is these programs that say they offer SEO and Search Engines have untrusted them. Also how often do you post new updates to Linked In, Twitter, Google + and Facebook. These are some things to look at why your traffic is struggling. One can people find you that don't know you. and how is your first impression. Your first impression (index) is as important as that first impression at a job interview. If I cannot get an idea of who or what I am looking at the I am gone. I hope this was helpful.
Tech Network Lima, Ohio
I agree with most of the comments here, but in terms of converting visitors into clients, I think Renate is most on target. Sure, you can update the look and change your logo, but I think the more important issues are content-related.
First, as noted by several others, your content is way too slow to load. Because the photos load first, the immediate impression you're giving is that you don't have much to say. The photos themselves look too generic to be given such prominence--real photos of real people will give a much better impression of who you are.
Most important, your content should relate what makes your business unique. What do you offer that others don't? Who should hire you, and why? It can help to talk with some of your existing clients to see what they value most about your services; that will not only garner endorsements that you can use (with permission) but also ideas for how to focus your content. Finally, make sure your text is free of typos and grammatical errors. As Renate noted, clients need to trust you, and part of building trust is showing that you're meticulous in your work. That starts with your own website.
I agree with what most people are saying but
1. The logo is the most important thing. That is your brand.
2. The menu layout is good. You can keep that. But you have to fix the browser issue. All the pages disappear when I click on them e.g. Why
3. Nobody mentioned about call to actions. These are clear spaces/boxes where you encourage visitors to contact you.
4. There isn't any text on the home page. You should give the visitor enough information to get their attention on the home page.
Now whether you need a new website depends on how you plan to market it. If you want to get traffic via search engines, you sure do need a new website. Otherwise, just fix the above issues and market your services otherwise.
As we see you website need some improvement and also we suggest that if you can offer some free consultation or call us now section so it will encourage potential clients to contact you.
Besides you can start google adwords and other promotional steps to target potential clients. Email marketing is also a way to keep constant contact for clients.
Hope this helps.
The key to what everyone is telling you is the site looks like an amateur designed your logo and your Website template. The key to a professional brand, logo and Website is to hire a professional. A designer wouldn't think to try to do what you do, why would you think you can do what a designer can do..
I agree with Dave that the banner on the right doesn't work for you. It's a distraction from the background image. Also, for the header, when I click on the questions, nothing shows up beneath to provide an answer.
On a note regarding content, your site feels a bit cool and clinical despite the engaging graphics. I feel no connection with you as a service provider. Today, business is all about relationships. Finding a way to introduce yourself to your potential clients is key. Why would they choose you over another agency? What do you offer that is unique? Who is your client and what do they need to know about you?