Is video blogging better than written blogs these days?
I am seeing more and more videos and articles about the popularity of videos. I personally like learning through watching videos and also find them easy to listen to when doing other things. However, how do I learn the preference of my target market. Also, how do I get started with video blogging? I have tried a few videos on my computer and they don't look high quality. I don't want to spend a lot of money, but I know they need to look good.
In my field of work, video blogging is more efficient because people are interested in knowing who the deal with. The information age will require businesses to use more and more videos. It is practical like you said but more social.
For your questions, make sure your target market look for information that way. See where the hang a lot. And make sure the content answer a lot to their hot buttons meaning frustrations, struggles, fears....
For the quality you are right. The videos need to look professional not just good. But again know your target market and on that I agree with Steve Smith and Will Hodgan third point.
Video blogging can be just as, if not more effective than straight text by the addition of relevant textual content to your video pages. Using the same on page search engine optimizations that you would with an article. Also having a selection of your videos which are linked back to your video site on YouTube can be a great source of traffic.
I've found that videos help my followers to connect with me and put a face to the words. You don't have to exclusively do video blogging, but maybe a weekend video would be good and would allow you to see how your followers respond to it. A lot of what we do on social media is a matter of trial and error and seeing what works for your specific fan base. What works for one may not work for another.
Videos are perfect for your intended audience: mothers and parents. They are very engaging and they DO NOT need to be lengthy at all. You create a channel on Youtube, optimize it for keywords, connect it to your website and other social media accounts e.g., Facebook, Twitter, Instagram, etc) and you are good to go.
Yes, you can use your own computer or even smart phone. However, I recommend you buy an inexpensive lapel microphone to connect the audio to them. Otherwise, the audio comes out like in the distance. Plus, a lapel mike makes you look more prepared.
When recording your videos --- have a goal in mind. What will you cover? Why? And what will you get out the video (as a viewer)? Practice ahead of time, but most importantly be aware of your TONALITY. Biggest mistake most people make is not raising or lowering their voice throughout the video and it comes out as flat as could be. Think the history teacher in the told-school movie "Ferris Bueller's Day Off" --- flat and monotone!
Lastly, run a test of lighting and your surroundings. Record something and play it back and see what pops up in the immediate background that will or may be distracting for your viewers.
To have a nice video blog, first depend on how good you are in addressing people through video as an individual. Unlike written blog, people get to see your body language and expression among others. With that, without looking at the quality of the video, you can be able to attract people to you videos or not.
The second thing is approaching what you fear, spending on a good camera. It seems you have learnt that quality video is also an attraction for people watching online videos. You therefore need to put a side some money to acquire a good video camera for quality recording. Once you have recorded, time must also be spent in edit the video to have the best for online use. This may therefore require you to learn how to edit the videos otherwise, hire someone who can work on that.
About learning the preference of your target market, I would suggest you post a few video for them and compare their response on the video to then written blog on the same subject. From the comparison, you can then learn of their preference.
I had a quick peek at your profile. As you want to get in to the kids communication / entertainment space. There is something to decide what direction you would want to go in? Is it writing, or video (story telling). If you want to write, then your video would look very different then a video that is intended to do story telling. Video is very powerful. But very expensive. If you really want to get in to kids story telling through video. Then you will have to think about a big investment in the future (not to distend). Story telling through video can compliment the books or short form story’s for and website.
Now for getting started with video. I would try to avoid doing it your self. And certainly don’t invest yourself in equipment. It just gets stupid expensive. See if you can find a student that is studying media / camera, and some one that is in to producing. That way they can lean, and so can you. They will likely have some equipment. Or know how to get ahold of some for a low budget.
Stay in the middle of the road to start with. Until you have experience. And see the responds of your audience. Don’t make it to artsy, or to playful just yet. And, if this dos become an ongoing thing. Just to keep moral up. Take the people that your working with out for a meal after the product is posted to your site. There to, you might want to have a web student to help you out with developing your website.
Good luck, and let me know how things pan out.
You could always do both. Create the video, then have it transcribed, for the blog and written text. Embed the video in the blog post, then have the transcription below it.
Or, break down the video into sections, and blog about the video content, provide any links you mention etc.
Tim Ferris' s 4 hour Work Week blog is a good example of this, and probably many other podcasters.
I think in high percentage yes - It depends on quality & video aim - I think according to people high speed type of life - they prefer to see video easier than reading but not in every way , I assume that to my self - I prefer to see very often and not read .
it depends on what you talking about and to do/setup video is easy and cheap but if you're not "actor" type then people lose interest. The majority of video/clips people want to watch is of other people doing stupid or funny or hurting themselves type things. I prefer to read an article because I can read it over a few times and analyse what it's all about as where video you need to find the exact point where the words are getting said. Best is to try and find out what works for you and so do both and see what happens.
I think both have their uses. Video blogging is great for short presentations and visuals, but writing isn't going away anytime soon. Use a mixture of both. As for decent quality, you might look into some webcams that are a bit higher priced. At the same time I wouldn't be too self-conscious about the quality of video.