Is video marketing effective for design studios and firms?
With the slow yet steady expansion of my design studio, I have been considering the use of video marketing for my studio's services. Having had some experience in the advertising industry, I know full well the power of video marketing and how it can really bring about a call-to-action. However, I've been wondering if it's effective for the promotion of design studios and firms. I've seen some on Youtube, and I'm at this mid-point of being both inspired, yet skeptical. Any thoughts?
As per my analysis, many companies use video marketing to keep leads engaged on their page. It is one of the most effective mediums of content marketing. Even though, I have been using such video marketing services for many years and believe me it is really effective. Though, I would recommend you Global Video Pros (http://www.globalvideopros.com/) for your firm as they provide high-quality features as per customers req with flexible cost.
Video is such a powerful tool just from a search engine optimization stand point that it is a good way to market your business.
Videos are much easier to rank than your website and other social media platforms. So it is time to take the plunge.
With your background, you will come up with videos that are far superior than others in your field.
Even simple, informative and entertaining videos will bring in new clients.
Hi Chris, you already know video is a powerful tool. The real question you should be asking is "what's a good video strategy" to build awareness and interest in my design studio?" I agree that your strategy should not be to create a commercial. Advertising is a selfish appeal and of little help to anyone considering your services. I'd recommend you think about using video as a series that demonstrate how you bring value to people searching for design ideas & solutions. Don't think of it as a "how to" series, but instead think of it as a series designed to inspire ideas that address customer goals. While showcasing your designs is a desirable goal, it is not a unique or particularly effective strategy for video storytelling. If your strategy is to inspire people by showing them how good design delivers meaningful benefits, then your story should focus on the emotional needs and benefits of your customers. Happy to share additional insight and advice. Contact me if you'd like to discuss further.
In my opinion, yes. When your business is focused on the visual, video can be an incredibly creative way to demonstrate your depth and expertise. Use a talented, professional video production team for top-quality production values. If your product is amazing and your video is cheesy, you've defeated the purpose.
Video marketing is one of the best way companies increase their conversion rate. Just be creative.
Hey Chris, when you say that you know full power of video then why are you doubtful of the results. Frankly, I don't know the power of videos on your part of earth but here in India I have found that people are very less interested in reading but have great interest in films & videos. Also, among the illiterates videos are most preferred tool of communication. The increasing bandwidth is also much supportive to stream videos and you have lots of options/stories to tell, from making of a campaign/design project to the introduction of each team member of yours, from the individual profiles of your team members in video to the case study of your clients needs, etc.
All the best,
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a great example is www.betterthansiri.com
or a classic example is http://youtu.be/kN0SVBCJqLs
Videos are very effective when you have a visual story to tell so I think it would be very effective for you to incorporate for design studios. Plus it will help with your rankings on search engines, videos rank higher in their algorithms. Go for it.
Video gets more views than anything on the net... but if you want to convert prospects into buyers, you'll first need to educate them with quality content.
Using a series of FAQ's (5 to 10) videos (3 minutes max), you'll also want to add the same number of videos and answer their SAQ's (should ask questions) because this is where you demonstrate your expertise by guiding them to their desired outcome.
Your audience will automatically begin to see you as the authority in your market/industry... but the trick here is NOT to sell in your videos, just give great information and end with a brief call to action like this... 'for more information, or help in achieving the prospects desired results... enter your name and email'
You can quickly build a list of interested prospects like this, and all you're doing is helping them see the possibilities and they'll naturally want to work with you, the expert.