What should be my first steps after launching a website?
I am planning to launch a website to promote some kind of service. I want to know that my next step should be: to make people aware about the website and drive traffic there, or convince them to register with us without going to the website?
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
Start Developing Fresh Content
Having high-quality, frequently updated content on your website—whether with a company blog, news releases, events, or on-page content—can boost your Google rank, help generate inbound traffic to your website, demonstrate thought leadership and authority in your industry, generate leads and drive conversions, and give your company a strong, unique voice.
Establish a Strong Social Media Presence
Social media can be an excellent tool for connecting with your customers and driving them back to your website, and now that you have a website you can be proud of, it’s time to step up your efforts.
First, do a full social media audit to give you a comprehensive overview of all your social media marketing efforts to date. Look at which social media platforms have been the most successful in terms of engagement and conversions, and for each channel determine how many followers you have, how often you have been publishing, what types of social posts you have used, and which posts have been the most popular with your followers.
Consider Digital Advertising
Getting people to come to your website through organic search and social media traffic can be difficult, but there is a shortcut—digital advertising.
In fact, digital advertising—such as pay per click (PPC) ads, display ads, and social media advertising—has become so successful that businesses now spend more on digital advertising than they do on TV, print, and radio ads combined.
Before you start using any type of digital advertising, you need to establish what your goals are. Are you looking for brand awareness? Immediate sales? Lead generation? An increased social media following? The answer will dictate which type of digital advertising to use.
Use Email to Connect with Your Customers
Almost everyone uses email, which makes it one of the best ways for businesses to reach customers.
Not only does email have a huge user base (there are 3.9 billion email users worldwide, almost twice the number of users on any one social media channel), it is easy and affordable to use and offers an excellent return on investment. Always use Fastest WordPress Themes
If you don’t already have a strong collection of customer emails, start by building your email list. Once you have a robust list of valid email addresses belonging to people who have indicated an interest in your brand, determine which types of emails you want to send.
Optimize for All Types of Search
Optimizing your website to make it more easily found by search engines used to mean coming up with a list of relevant keywords and sprinkling them liberally throughout your website content. These days, it’s a lot more complicated.
People are using new ways to search, and search engines have gotten a lot better at understanding what searchers are looking for (search intent), then delivering search results that give them the answers they seek.
To make sure your website content appears as a high ranking search result for all types of search, make sure you optimize your website content for local search, image search, and voice search.
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Make a copy of the final website for backup purposes.
Now that everything is in place and finalized, you want to have a pristine copy of it should you experience data corruption or loss.
. Ensure that backups are running properly.
Now is the time to check the implementation of your backup strategy. Check that ongoing copies of the website are being created and stored on a regular basis.
Make sure your site is secure.
24/7 monitoring scripts are installed.
There's a plan in place for updating plugins (if applicable).
Ensure that all applicable parties are aware of your organization's password etiquette policies.
Comply with all applicable laws.
Make sure your website complies with any applicable laws and regulations. Internet law can be sticky, and each industry has its own set of rules to follow. So it's best to consult with your legal counsel to make sure you aren't missing anything — this post is not legal guidance. Here are a few you might need to know about:
Web pages offer accessibility for users with disabilities (WAI-ARIA).
Website is compliant with usage rights for purchased or borrowed code, images, and fonts.
Terms and privacy policies are visible to website visitors.
Website is PCI compliant (if you’re storing and processing credit cards).
. Crawl the site to ensure no errors happened on launch.
Compare the crawl to the previous crawl and see if you find any inconsistencies that were not intentional. You'll also want to ensure that all pages have the proper search engine indexing settings.
Check the technical SEO components for errors.
Page titles, meta descriptions, and URLs are all present and match the original technical SEO strategy.
Load time for site pages is optimized.
A dynamic XML sitemap has been created.
The XML sitemap has been submitted to search engines.
Page URLs consistently reflect site information architecture.
301 redirects are in place for all old URLs (redirecting old to new pages).
rel="nofollow” tags are in place on applicable links and pages.
Optimize your metadata.
Metadata is properly in place for any content in an RSS feed.
Metadata is properly in place for any social media sharing content.
Spelling and grammar are correct in all metadata.
Alt tags have been added to every image.
After you launch your website then get out there and drive traffic to it with creating social media (Facebook, Twitter, Instagram, youtube videos, google my business) and then take a relook at your website...do you answer all your customer's questions? Is it easy to read content and clear about your services? Are you able to provide pictures that are tagged on your website? Do you have keywords for your website and ensure they are written into your content? Have you included a service map? Have you looked at the keywords your competitors are ranking for and ensure you have included them...are they offering services you offer too but didn't include on your website? Do you have contact information?
Lastly, have you submitted your website to other trade-related sites to ensure to list your website for more visibility?
Using a website as a portal to facilitate registrations is smart. That information can then be stored immediately in your customer database for follow-up and drip marketing. There are two sources of website traffic: a)organic and b)paid. Depending upon your budget and growth goals a traffic plan can be developed. Always happy to chat if you need. Best,
Fine, the first thing you should finalize basic keywords which are relevant to your product / service / concept. Having website is not a deal. Because what great information can you provide, if you don’t know how to increase Search Engine Visibility of Your Website? World Statistics illustrate that the majority Search Engine Visitors do not go beyond the First Page of Search engines; some still looks only for first top 5 results. Imagine, what if your website to be on top Search Engine Ranking for competitive keywords in an alcove a good number businesses would vision of?
So you will know how many URLs are required for your website. Optimize all your URLs by the help of some best SEO Expert (refer my web URL http://seo-expertz.com/top-best-seo-company-in-bangalore-seo-company.html). Another important thing you have to implement is Landing Page of your website should be attractive and informative when the visitors want to view your website. As Mr. Mark Adams said make sure that Google Webmaster tool and Google Analytic are set up will be Tracking progress which is a key part of overall SEO. Next important Technic is Off Page SEO (Backlinking, SMM and etc.) which will be done with the help of SEO Specialists or Link Builders.
Having seen the promotion channel analytics for many different successful websites, I suggest addressing these channels in the following order:
- Organic Search Marketing
- Paid Search Marketing
- Email Marketing
- Content Marketing
- Social Media
If you like I can arrange for a free consultation with 49SEOServices.com, an online marketing agency that provides all of these services to help you better understand them.
I've helped several startups and businesses build their web application and portal and come up with right strategy to market. With over 11 years of expertise in providing custom web development service, consultation and a highly competitive pricing, I remain the preferred consultant for my clients. Lets have a chat and find out if I'm the right fit for your job.
Traffic (customers/ clients) You need to learn how to drive them to your website.
If no one can find your web address you won't do much business.
Go to YouTube.com, access videos on driving traffic or Google the subject' I t really isn't that hard to do, but it takes some time to do it correctly. High quality content on your website will help your search engine rating as well.
Find a tutor, the processes aren't that hard.
After you make your website live. try to get exposure for it. Don't be in a hurry to grab users to force them to register. Keep in mind " Slow and steady win the race " . So first make your site popular among for their category. Do promotional activities and make your presence in social medias. try to bring your website on top in the SERP. It may take a long time but gives you good results. Avoid over doing of your work which tends to end in spam. Target the local audience first, then start focusing on other locations.
The best option if you want to launch a website and want to make online presence of your website just do SEO/SMO of your website you also can go through with Google Adwords.
And before developing /designing of your website develop your website thorough SEO techniques like Header t, proper Alt tag for images and configuration of website through Webmaster and analytics .
Hi, Your next step should be the email marketing. You need to create a emailshot or newsletter to promote the website. The content should be precise and layout should be eye catching.
My first suggestion would be to go ahead and put a launch page up over your website, to start collecting leads. Include an opt-in offer, such as an ebook or checklist, and also make sure to say that they will be on your VIP list to know when your website officially launches.
The second piece then, is as you suggested, to launch a service at a "special" rate, and offer it to your list.
But, while your site is being built, definitely promote traffic to your opt-in offer.
Assuming that your service and content is aligned with your consumer's needs in a compelling way...which is no small hurdle...then you should have a general sense of where your A-list, primary target audience would most likely be. Many people suggest social media, and that may be the case. However, you really should do your research and come up with your own hypothesis. Maybe instead of shooting in the dark into the vast space of social media, perhaps it's a matter of finding a strategic partner in which your service complements theirs to help get the word out. Like people selling peanut butter would connect with people who sells bread or jelly. I know...it's a silly example, but you get the idea as everyone benefits. Then you build that email list in which you can contact them throughout the life cycle of your service. Sounds like we all agree, a website is simply a destination, so at what point in your audience's online journey can you make an impact and stand out?
Hello Pooja, the most important thing you can do is to tell your story and get people interested in what you have to sell or offer. One of the best ways to do this is to seek out people who probably have the need for what you have. Visit social sites and blogs and try to make some connections.
Secondly, if we have the budget, you can startt a promotional campaign to get peoples interest. "Register to win a free iPad just by visiting our promo page" Then you can collect email addresses (with the visitors permission - send out even more info and links to your site and new products. Be careful of game rules - they can be tricky depending on the countries you allow to enter.
If you have a genuine website solving a true problem, this would be my 5 suggestions.
1. Tell people you already know! It does not matter as much, if these people purchase/sign-up. It is important that they talk about you to other friends. Even better when to friends tell the same person on separate occasion.
2. Keep it updated with small changes.
3. Hopefully you have done some pre-launch marketing/promoting. Yes that is my step number Three. Utilize heavily the people who cared before you set the site to go live. Even if you have 6-7 fully interested people.
4. Hire or learn how to use google analytic to enhance your growth by determining who your real target market is and what they really care about from you and everything else in life.
5.Last but of course not least! Market! Market! Market! If and only if the analytic numbers show you to do so.
Also. Take this article by Bill Gates that you can find in on TiorMedia's Linkd in page.
Bill Gates on the Importance of Measurement is vital information for the 2014 business owner looking to be more success in 2015
- Publish your site in a facebook page, google + and twitter.
- Paid promotion with adwords or facebook
- Investigate about positioning in google search
I'm glad you ask this before you launch the website Pooja.
The key to success o the web is actually doing the proper research and analysis PRIOR to launch. If you have not assessed the potential market and tailored the site ideally for the Search Engines AND for human visitors, then it is better to wait until that is correctly done--or not launch based upon that particular idea at all.
Once you are confident and actually do launch, I'd say to continue adding quality content to the site. Then continue active discussions on social media sites as you have already started. Any additional print/online/social marketing you do will serve to increase traffic to the site. It takes work and some time. But consistency and quality first are key!
This depends on what services you offer and your targeted customers.
Your question is "to make people aware about the website and drive traffic there, or convince them to register with us without going to the website?
If you are launching a website, let people know about your services and get customers. I think, you dont need to build a website if you want to convince them to register with you without going to the website? ... maybe I misunderstood this... I am interested on this topic since I recently launched a dating site and looking assistance to make a digital marketing strategy .... I liked Tim's reply ...
On -page optimization
Submit your URL to all the major search engines
Social Media Management
Heavy blog content engagement
Monitor you Google Analytics (see what's working)
Depending on your product /online ads
This was a quick and dirty list, but if you research them further you'll get the fine details. Good luck!
Social media is a great place to do customer research and conscientiously plug your site. Join industry groups on LinkedIn or popular blogs and offer links to your site or helpful blogs of your own. The key to social is ensuring the advice you're giving is truly useful and honest.