Can anyone recommend a reliable lead generation service or platform?
I'm looking for a service or trustworthy platform to generate leads and create ads for companies. I am interested in starting my own digital marketing company to help friends bring in most customers for their businesses. Can anyone here please recommend a reliable lead gen tool?
There's tons of different ways to generate leads and for you to position yourself as a digital marketing specialists. As already mentioned, learning how to market effectively via social platforms could be a great channel. There's also paid ads through google/bing/yahoo, social platforms, Reddit, etc... If you get really good at creating paid marketing campaigns, that could be a lucrative route, but you'll need to charge a fee ontop of the budgets your commanding, so hopefully your friends have deep pockets and are willing to let you make some mistakes as you learn. Here's some other optional channels you should look into before figuring out which one you gravitate towards the most:
* Learn inbound marketing. Be your own lead generation platform. HubSpot has some great resources for learning inbound marketing. In short, you could help your customers create content hubs, writing about things that interest or add value to their target customers. That content gets indexed or shared and the inbound traffic comes to your customer's site, where you can direct them to other content, or landing pages that could convert them to a lead or a paying customer depending on your objective.
* Learn SEO, getting good at Inbound Marketing will automatically introduce you to the benefits of SEO, but there's an entire discipline around SEO that you can focus on, helping your customers do keyword research, find opportunities for keywords that don't have a ton of great content offered up in Google search results, then put your inbound marketing skills to work and create amazing blog posts, articles, videos, or landing pages that are relevant to the search term. A great resource for learning SEO is SEO MOZ and SEM Rush
There are a hundred tools out there that are available for you to make ad creatives, craft good marketing copy, etc, but if you are wanting to learn how to do it on your own, then I'd recommend starting with the actual platforms themselves.
Facebook Blueprint is Facebook's free training course on how to use their platforms (Facebook / Instagram) to advertise.
Google also has their "Google Digital Garage" which is the equivalent of Facebook's "Facebook Blueprint".
I'd recommend going through both platforms and learn as much information as possible before starting to run a few test ads, then refer back to them often as both platforms are continuously changing and updating.
Once you have mastered those, then I would recommend moving on to more platforms such as digital billboards, digital displays (in stores & on devices), geo-location (geo-fencing) advertising, multi-platform ad systems, etc.
But definitely learn Google and Facebook/IG first as they are the two most prominent online ad platforms in 2020, and likely for the foreseen future.