Can anyone recommend a reliable lead generation service or platform?
I'm looking for a service or trustworthy platform to generate leads and create ads for companies. I am interested in starting my own digital marketing company to help friends bring in most customers for their businesses. Can anyone here please recommend a reliable lead gen tool?
There are a hundred tools out there that are available for you to make ad creatives, craft good marketing copy, etc, but if you are wanting to learn how to do it on your own, then I'd recommend starting with the actual platforms themselves.
Facebook Blueprint is Facebook's free training course on how to use their platforms (Facebook / Instagram) to advertise.
Google also has their "Google Digital Garage" which is the equivalent of Facebook's "Facebook Blueprint".
I'd recommend going through both platforms and learn as much information as possible before starting to run a few test ads, then refer back to them often as both platforms are continuously changing and updating.
Once you have mastered those, then I would recommend moving on to more platforms such as digital billboards, digital displays (in stores & on devices), geo-location (geo-fencing) advertising, multi-platform ad systems, etc.
But definitely learn Google and Facebook/IG first as they are the two most prominent online ad platforms in 2020, and likely for the foreseen future.