How do I land my first client?
I have the skills and expertise to assist many businesses. However, I've never been a part of a sales team before in my career. How do you land your first client, and keep the clients coming after that? Thanks for the advice.
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In my experience it is a good idea to look close to home - who do you know already that you would like to work with? Who have you already worked with? Who knows e.g. supplies the people you would like to work with? Communicating confidence in yourself and the evidenced value you will bring helps too. It doesn't have to be a hard sell, it is still all about people and relationships. Push on open doors. What do you do that makes someone else's life/business easier?
And when you're doing something new, lower your expectations. Excellent service and word of mouth is still one of the strongest ways to land clients, and be proactive about them doing recommendations or sharing your details. Hope this helps.
The First is always the hardest and since your new at this be careful
try hard not to let people take advantage of your
2. desperation or
other wise show your pervious work and be consistent in networking, seminars'
In my experience the most critical thing is to learn what your potential client's needs truly are before you pitch. No one wants to be sold anything, but they love to buy what they already want. Take the trouble to find out before you give your pitch. It's a great feeling for a client to know that his salesperson already knows what to provide when he gets that first call.
This is a mental block. Think about it! After a month from now, you will have landed more than just your 1st customer, so try to let the stress be, because the tingling you cannot get rid off, it is just telling you; you are doing important work.
Concentrate on why you want to make the first sale and then just use the tools you had. REMEMBER, you can actually tell the prospect that you are new at your job, will give you more time to impress the customer with the product. Best of luck!
Its very simple, select your target customers or Clients and pitch them your services with a right proposal to right person.
There are several methods through which you can contact your clients these are
Walk In to the client
Social media optimization
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What are the skills and expertise that you have gained over the years and who do you feel are the recipients who can benefit from it.
So first articulate that; get testimonials from your colleagues/clients and updated you profile on linkedin, mosaic hub.
Now see how can you reach out to the target crowd. Use the power of network, groups in linkedin etc. Post regularly on relevant forums to start gaining mind share. It should talk about how their problem/challenge can be address with the possible solutions. This will help establish your credibility, so be careful not to be salesy.
Once you have your USP well articulated, start sending inmails to your target audience. Soon you will build a pipeline to go after.
All the best
Relationships, relationships, relationships. Networking, networking, networking. Did I repeat those enough? You MUST build relationships to land that first client. Join a local networking organization like BNI or similar 'business focused' groups - not social or charity organizations. Focus on building relationships with local professionals. DO NOT TRY TO SELL TO THEM. Teach them - teach them what you do, how you do it and how they might help and have them do the same for you. This will give you credibility with the local business community and help land a first "client" instead of a first "customer."
I would really focus on providing the best service you could possibly provide and just let everyone you meet know that you provide that service. I wouldn't necessarily call that sales, more like networking, but it's quite effective. If you're truly focused on helping out your client in the best way possible, it'll show, people will talk about it, and clients will keep coming back to you time and time again.
Good luck! Hope this helps!
Our inherent behavior as human is to sell, we sell our charm to prospective partners, we sell our skills to prospective employers etc.. But does this mean you can be part of the sales team in a corporate world , not sure...You will find lot of listeners in the corporate world but very few buyers and hence as a Sales person the first thing you need to know is the Target segment .. And in your case , you need to first identify the Target segment who need your skills and expertise or lack your skill sets. Once you have done that , make a pitch either in a presentation format of a white paper as to why they should look at hiring you/ buy your product. To entice your first customer give them a 15 day trial to your services and check you out.. Once they formalize with you then you have a customer , work with this customer make him happy and get referrals from him and also a letter of appreciation and then broadcast it to get you visibility ( this is branding) and once you have enough viewership then you will have leads and then when you have leads you will have conversions .. Ain't it simple :-)