How can I advertise my localized restaurant app in multiple countries?
I have an app called iFoodie. It promotes restaurants worldwide on Apple app store and Google play store. My website is www.ifoodieapp.com. I am wanting to add restaurants worldwide to my app daily. My goal is to have a plethora of restaurants. Each day I will add more restaurants. I want to localize the app. I will type in the backend in English but, it will show up on the app in a different language like if the user is in Spain. He or she will see the content in Spanish. If the user is in Russia, he or she will see the content in Russian. I know either Google or Apple will take care of that when the user downloads the app. The app is smart as to know (feel), the phones GPS. Hence, it will download the appropriate language.
I was hoping that perhaps a firm can help me with social media, advertising, etc. to inform people of different countries. What restaurant joined. For example, if a restaurant in France joins, I would need to inform the French people of that.
For many app marketers, localizing an app to fit new markets simply means translating it into different languages. Entrepreneurs then sit and wait, hoping this will instantly turn their app into an overnight success. But in order for an app to successfully penetrate a foreign market, there’s a whole lot more than a translation that needs to take place.
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By choosing or selecting multiple countries in ads/tool console in the social tools as well as Google ads to promote your restaurant app in multiple countries.
You can use Facebook Ads for promoting the App Installs, or a video about the app and boost the post. Choose the audience on Facebook based on your audience requirements and run the promotion accordingly. Also the same can be applied to LinkedIn advertising also. Then leverage YouTube by launching a channel and post screen shares and previews of your app there, explainer video too will help build engagement.
Google Ads also would help you with the specific audience targeting.
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I have covered the topic in one of my blog post here - https://www.gomeeki.com/best-app-marketing-strategies/