Marketers who sell social strategy consulting: how many of you enact the strategy and perform the day to day execution/ operations for your clients?
I am curious as I review many profiles of marketers providing consulting services; how many people end-up helping their clients with execution and operations based on the plans they build.
We offer the client the choice:
- we create and manage - with full client participation in content
- we train, coach and afterwards support on an as-needed basis client operators
- we hire, train and manage an embedded person answerable to us but working for and with the client
It depends on how the contract is written, I personally will do both, meaning I'll do just the strategy or I will do the strategy and the execution if that's what the client wants. Often a client will tell me that they have a copywriter on staff so they don't need someone to write tweets for them. I then try to explain that writing a good tweet isn't as easy as it sounds and often copywriters are the worst person to ask. Sometimes they listen and keep me on, sometimes they don't. Often times, the final decision is based on what they have budgeted for the program. If they choose not to have me implement the campaign, I offer them some advice on how to implement, leave them with some examples of good tweets, FB posts, and so on and then ask if they would be willing to give me a testimonial in return.
As a consultant, I - Successiory - focus on empowering clients through strategy development, some execution as part of the training, and then I step back. I do full execution for clients who really can't, for a number of reasons, but not as a rule.
The Products I sell are so evolutionary that every last advertisement to most social profiles can be pre set.
I do create the clients a landingpage:
I allow client to run this for a week.
I redirect the page to their current webpage.
I send them daily report on all leads on the home office .
I make sure that the client know how time and moneysaving our products are.
Because social media marketing tools are so interactive the businessowner must have access to the system himself,
To update any specials or data as they happen.
It depends on the client. For gig campaigns I sub out portions, but for many of my restaurant clients I do the daily execution to maintain the authenticity and engagement that has been very carefully crafted.
We do offer social strategy consulting. It depends on the customer's budget and targets. That includes market research, business analysis, social marketing plan and coaching. We can also manage the social media operations.
As a social media coordinator, I consult with the client and execute of the plan, adapting it as I get to know the business, client, and product.
I work with a team that includes a project manager as well as the people who implement the marketing.
Two reasons for this. Number 1- I want people who specialize in specific areas to focus on the work day in and day out. It is a more effective way to produce excellent results for clients.
Number 2 My job is to prospect and bring in new clients and I focus on that so there is work available for the team.
We focus on strategy and execution. Being a 20 year advertising creative and director before setting up my own shop. You sell the work through then you deliver on what the client just bought. I find helping the client take it from concept to completion keeps them engaged and informed. This creates a comfort level which leads to trust that leads to a mutually beneficial relationship.