Marketers who sell social strategy consulting: how many of you enact the strategy and perform the day to day execution/ operations for your clients?
I am curious as I review many profiles of marketers providing consulting services; how many people end-up helping their clients with execution and operations based on the plans they build.
Although I "consult", one of my unique features is that I also "implement". Currently, my consulting clients (mostly solo practitioners and small business owners) are too busy to manage this themselves (and to learn it in the first place), so I manage it for them. I also coach my clients who DO want to learn it, and they do it themselves. Throughout the coaching process, we are developing a strategy together, so they are familiar with it and comfortable with it before we start implementing it. Whether you implement it, outsource it or simply build a strategy, it's based on what your clients want and what work you are willing to do.
Hope this is helpful!
I'll do both. It all depends on their budget and what services they are willing to pay for.
I think it's important to set the client up for success so if that means planning some good content and social media for the first couple of weeks of running then so be it. Ongoing, i agree with some of the afore comments - if that's a service that they would need it would definitely be a separate conversation and a separate package or an additional charge on top of the consulting piece.
I have a few clients who manage their own day-to-day social media activities, but the bulk of them have me handle it for them. They would prefer to focus on the real business at hand while enabling me to post and "socialize" on their behalf. The bulk of my clients simply lack the interest to learn all the ins and outs of each social medium. For clients who prefer to handle their own social media, I continue to monitor their efforts to make sure they are getting the most of their investment.
While I consult, for my higher priced packages I do offer Social Media Marketing. I'm finding my expertise while highly valued is always complimented by execution. if I execute, document, it opens the floor to offer a training component - this also allows me to present retainers, which I've had alot of success with.
I don't. It's against my philosophy. There's no way that I can know their business they know their business. I help them get set-up, put strategic and tactical marketing plans together and I show them, and/or their team, how to take control of their marketing. I focus on training.
I do not specialize in the social media aspect but in overall revenue generation. I work with the firm's executive team during an engagement and am available via a retainer contract to assist in implementation of the findings if they want/need me there.
It really depends on the client.
As a consultant I don't, but as a more expensive package I do. As a consultant, I find it best only to consult.
Our clients work with teams and there is at least one person on each team whose job is to implement, monitor, analyze and report.
I end up helping most, with the goal of coaching them to operate independently. I help them understand that being socially active takes dedication, but it's important that it's authentic and personal. After sharing best practices, most are comfortable taking it on, but I check in regularly to help out and build confidence.