Marketers who sell social strategy consulting: how many of you enact the strategy and perform the day to day execution/ operations for your clients?
I am curious as I review many profiles of marketers providing consulting services; how many people end-up helping their clients with execution and operations based on the plans they build.
I end up helping most, with the goal of coaching them to operate independently. I help them understand that being socially active takes dedication, but it's important that it's authentic and personal. After sharing best practices, most are comfortable taking it on, but I check in regularly to help out and build confidence.
As a consultant I don't, but as a more expensive package I do. As a consultant, I find it best only to consult.
Our clients work with teams and there is at least one person on each team whose job is to implement, monitor, analyze and report.
I think it's important to set the client up for success so if that means planning some good content and social media for the first couple of weeks of running then so be it. Ongoing, i agree with some of the afore comments - if that's a service that they would need it would definitely be a separate conversation and a separate package or an additional charge on top of the consulting piece.
Hi Jamie - All of my clients currently would rather me perform the day-to-day actions over DIY, however, many of them appreciate my coaching/training them. In the end, I always find they opt to have it managed for them because they really want to focus on what they do best and let me handle my area of expertise for them. It really is well worth it as far as time-saving for the client. They feel relieved immediately when they know that it is being managed. I love to train people, but I also l love being a social media manager so for me - it's a win/win. Whichever they prefer I'm game. So in answer to your question 100% I help my clients ongoing. If you have any further questions, please feel free to ask me. Thanks!
I do not specialize in the social media aspect but in overall revenue generation. I work with the firm's executive team during an engagement and am available via a retainer contract to assist in implementation of the findings if they want/need me there.
It really depends on the client.
Although I "consult", one of my unique features is that I also "implement". Currently, my consulting clients (mostly solo practitioners and small business owners) are too busy to manage this themselves (and to learn it in the first place), so I manage it for them. I also coach my clients who DO want to learn it, and they do it themselves. Throughout the coaching process, we are developing a strategy together, so they are familiar with it and comfortable with it before we start implementing it. Whether you implement it, outsource it or simply build a strategy, it's based on what your clients want and what work you are willing to do.
Hope this is helpful!
Hi Jamie- good question..I don't take on a project or client without first indicating that besides designing the marketing gameplan and strategy- that I also implement the day to day execution...very very important...I've found that way too many agencies sell the value, but when it comes to delivering execution- often times it's done by assistants or interns and not the marketer themselves. It's important to have team members that understand and can execute the 'vision' and goals/positioning of the brand and messaging. The goals and messaging can get lost when those at the top do the deal, and then hand off the work to others who are not a part of the vision. You've got to either do it yourself, or personally work with the team to execute the plan according to schedule, timeline, and most of all as the client wishes. Thanks for posting this question...best- g
As a consultant, I - Successiory - focus on empowering clients through strategy development, some execution as part of the training, and then I step back. I do full execution for clients who really can't, for a number of reasons, but not as a rule.
I don't. It's against my philosophy. There's no way that I can know their business they know their business. I help them get set-up, put strategic and tactical marketing plans together and I show them, and/or their team, how to take control of their marketing. I focus on training.
While I consult, for my higher priced packages I do offer Social Media Marketing. I'm finding my expertise while highly valued is always complimented by execution. if I execute, document, it opens the floor to offer a training component - this also allows me to present retainers, which I've had alot of success with.
I have a few clients who manage their own day-to-day social media activities, but the bulk of them have me handle it for them. They would prefer to focus on the real business at hand while enabling me to post and "socialize" on their behalf. The bulk of my clients simply lack the interest to learn all the ins and outs of each social medium. For clients who prefer to handle their own social media, I continue to monitor their efforts to make sure they are getting the most of their investment.
I'll do both. It all depends on their budget and what services they are willing to pay for.
Many of our clients express to us that they simply don't have the time to run their marketing. As a consultant, I'm more of a strategist to help them understand what they need based on their objectives. However, I run a marketing firm and we have the capacity to manage client's marketing efforts for our clients. As a consultant, I do provide training so that their inhouse person can start doing marketing on their end.
Some but do your home work. I found a person who did a complete social media integration from the emails to the booking of the courses from the email.I called the owner and compliments them on the senselessness of their social media.Not surprisingly the owner had their head of SM send me an email.I was flabbergasted.
It depends on the business but in about 80% of the cases I don't only consult but do their copywriting and handle their social media accounts at least until I can find someone I can train to do it for them.
We have specific packages that start with consulting to define their personal brand and set the right direction for their marketing, then if they need us to implement, they can select a particular package including brand identity, web presence, social media and lead generation.
I believe that although consultants like they idea of teaching others to do it for themselves, we live in an era of "do it for me".
We provide strategy and often also provide social media execution/staffing for our larger clients - often as a stop gap as they work on hiring internal staff. We have also provided recruitment support and training for their internal staff on social media management best practices.
We implement it for our clients, and our services include strategy sessions.