Mobile Site vs. Mobile App: What comes first?
My film production company specializes in short films and music videos. The majority of consumers access music and watch videos through their mobile phone and tablets now. I think a mobile app is better suited for the industry I'm in. However, most mobile apps start off with a mobile website. Does the website need to come first?
Just like what Jeff said, go for a responsive website first.
You don't need to make different mobile app for a different kind of devices with a different kind of OS. A responsive web design helps your website be accessible in any kind of devices including smartphones, tablets, desktops and even laptops. It is not new nowadays, but it is popular. It's just one sit and you can create a powerful site that is suitable in all devices. But in terms of features, there are some advantages that mobile app had that the mobile site doesn't have and vice versa. Not all responsive websites is better to be viewed at a smaller size that will automatically adjust to the size of the screen. And a mobile app can be a lot heavier in terms of size and depends on the OS. Mobile site can save a lot of memory space on your phone as it can be viewed in any browsers you have (if it is supported) while the mobile app needs to be downloaded and installed on your device. You can build your responsive website, then you can also have your mobile app. All in all, they have their advantages and disadvantages. But if you can do both without any problems, then there is no need to choose.
Actually you are right an interactive app linked to a mobile friendly website is the best way to maximise ROI. An interactive
app that doubles as a 6pge mini website that loads fast, easy to read and links that work when tapped. You could have teaser videos and stories on the app itself then link to website and to maximise even further integrated with a FB page that is being dripfed with trending popular viral fresh content that keeps visitors returning time and time again even reposting on your behalf. The silent salesman marketing and communication app delivers your messages to the right people in real time with the ability to respond directly to you within the app. Unlimited global push notifications and SMS USA and territories. Send and receive messages Apple Android even laptops and Pc's no one misses out. No technical expertise required, support included, no lockin contract so no risk. If you feel what I offer could be beneficial to your business happy to discuss or answer any questions.
your end users open your site from phones and tabs pads on a browser safari or chrome If your site is responsive means it can fit any screen resolution I am not sure for videos streaming if you use a streaming server or a third party like youtube or vimeo.
A native app would mean Android and IOS apps using the same database where your content lies but not in a browser they will have to download the app.
Do you have a user registration module? I mean are you end users just guest users or registered users??
for example your facebook page If you access it on web it pulls the data through a browser and if you access it from an android phone or an I-phone its the same data.
I would do a website first and make it responsive.
Done 'responsively' a website becomes platform agnostic, for lack of a better phrase. Phone, table and desktop monitor will display your bits in fine style. Video is still a bandwidth hog, but bandwidth is more plentiful than at any time in the past, including over the phone carriers network, if you r viewer is not on wifi. And, of course, as I'm guessing you already know, a website lets you play nice in the world of discovery, whereas an app is more limited in how it can be found.
Responsive websites are no longer new. They are mainstream. Hie thee on over to a developer that knows their 'responsive juice' and can hook you up!
Both are having its own role to play. Today most of the websites are coming with mobile friendly functions. As well as your question is concerned you need to go for both but first you come up with website. Mobile App is also important and helps to create direct link to customers.
You can also think about WAP as for as your needs are concerned.
If you are interested we are specialized in Website Development, Mobile Apps Development both iPhone and Android and WAP Content.
Some features of WAP are as under:-
The features of the D2C portal of Drish Infotech Ltd.: A collection of the most spectacular content from around the world. Rich media in every respect. Vibrant colors, exotic locales, excellent camera-work, breathtaking beauties, make them a delight for every eye.
Full Movie Streaming
and many more VAS related services.
For more information and details please feel free to contact me and mail me
Rajiv K Sharma
First should be your website. Make it responsive. This will not only be great for desktops, tablets, and phones, but it will also be good for your SEO.
A Mobile App should be an extension of your business that offers a reason, and something unique for new and existing clients to want to utilize it.
As I've dug my teeth deeper into software development, I've realized that the answer to most questions is: it depends.
You really have to understand your end users and the format in which they consume content, and in this case short films and music videos. You should be able to get data on say, youtube consumption on mobile browsers versus mobile apps. While several years ago, I'm almost certain it was mobile browser dominant, that may have flipped. The user experience is just so much better native, why would anyone elect to view it on their browser if they're on their phones?
There is a 3rd option now of creating a progressive web app, which allows developers to create a fast, reliable browser app with some native app capabilities. The problem with that is that iOS has been much slower to adopt this standard than Android (for more info: https://topflightapps.com/ideas/native-or-progressive-still-the-big-question-in-2019/).
To conclude: There is no one-size-fits-all answer to this question. Look at the market leaders and try to find out what they're doing. And think about whether native functionalities like push notifications on iOS are a dealbreaker for you. Then make your decision. Best of luck comrade!
Mobile responsive website is indeed good start for most business. App is something used when you want to send users push notifications and their usages is quite frequent with more intense requirements.
You also have to keep in mind even though you make app you need mobile responsive website for people to see on various devices including PC. Now cost of maintaining minimum two version android & IOS is daunting specially if you are not going to have revenue from it (directly or indirectly)
Once you have understood use case & users habit of interactions this decision can be made if your business really need mobile application.
If you seek any consultation, please feel free to reach out to me.
I believe that the first (most likely) thing to do is to make a mobile website. Causes:
1) Now there are technologies, such as SPA (Single Page Application), which allow you to make a site that does not yield to the application speed, and in principle, for the average user, it will not be much different from it.
2) The site that will replace your mobile application, besides it will also be for large screen sizes, that is it will be equally good, look at computers, and on tablets and smartphones, you kill more than two birds with one shot.
3) Also, the site can be promoted in SEO, which is a great advantage. You can do it yourself and for free, it will certainly be difficult and as a rule, nobody does it themselves, but the fact remains that with a mobile application without advertising you will not advance.
4) Time. Make a website that adapts to different screen sizes is much easier and faster than a mobile application with the same task. If the mobile application can take 3-4 months, then the site - 1 month.
5) Price - the main argument, the development of a mobile application can cost you $ 20,000 - $ 50,000, while the site will cost you $ 10,000 - $ 15,000 maximum, and probably even less.
As for me, the choice is clear.
Also, I advise you to visit this site: https://niklex.net/services.html
Here you will be prompted which is better and visually show all the pros and cons.
Explore tech stack called PWA (Progressive Web Apps). As you mentioned in your question, the majority of your content is multimedia and online. You can leverage the flexibility of web and user experience of native apps in apps build on PWA. No need for market place submissions just have your client put an icon in their mobile and let them interact it with the app just like any other application.
I agree with Bhavik Patel, as I believe that Progressive Web Apps can really benefit your product.
There are several reasons why you should consider the approach.
The advantages for business are as follows:
1. Businessmen have to spend lower development costs compared to native apps.
2. With smooth installation, users need less time that leads to user experience and conversions.
3. Push notifications help business owners reach the target audience thus increasing conversions.
The advantages for users are as follows:
1. Seamless performance on unstable networks helps users to reach all the information needed seamlessly.
2. Progressive Web Apps are easily installed and light-weighted.
3. PWAs send customers push notification, thus your users always stay up-to-date. Isn't it great?
4. Progressive Web Apps give the feeling of a native app to users, with familiar navigation and interactions.
If you want to know learn more about the approach, I recommend the following article: https://www.codica.com/blog/what-are-pwas-and-their-benefits/
If you have any questions, feel free to ask.
Many businesses we work with asked that same question and we almost always point them to a mobile website first. More specifically a responsive website that will work on desktop, tablets, mobile phone, all of them.
First get traction, sales, and revenue then after your website is successful and getting traffic you could consider a live web app if your a specific type of business that would benefit. Usually this is B2C type company. Most businesses are not gonna use your app unless it’s helps make some part of doing business with you more convenient.
A good example of a live web app is Starbucks. You start on their website but you can actually access it off-line and it’s valuable because Starbucks has so many people doing transactions on a regular basis.
It is a very simple / clean app and allows you to order exactly what you want.
In addition a good website can cost you 2 to 5k with all the bells and whistle’s. Where as a web app could be double or triple that.
Hope this helps!
Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.
Like any website, mobile websites/responsive sites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.
Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.
Of course, the mobile site when we only have a desktop available.
Later on, we have a smartphone which notes a booming era of the mobile app.
IMO everything comes down to your personal preference but I would say that website is a little bit more important if you are just starting out and since user experience plays quite a big role you have to make sure everything is done right. For example, we contacted website developers at https://bostonunisoft.com/web-development.html and the result was very pleasing. You can also try that method and everything should be just fine.
Unlike mobile apps which only function on specific platforms (iOS or Android), a responsive website can be accessed from any mobile device regardless of the operating system, as long as an internet connection is available. However, it is essential to remember that network access, quality, and speed are all factors that will impact the mobile web experience. Responsive websites also don’t need to be downloaded or installed and are entirely free unlike some apps available in app stores.
Mobile Site (first)
Get known a bit, generate traffic over time.
Later Mobile App.
Not many people are going to install your app without you building an online identity of yourself. ( unless you are already famous)
Business.com has a good article on this topic on making your website mobile-friendly .. check it out.
Ultimately, what every business needs is different, because no two companies are the same. What works for one may not work at all for the other. Before investing in a mobile website or mobile app for your business, carefully consider your goals, the needs of your customers, and what you want to accomplish with these new features. If you don’t think your customers need it, can’t justify the expense, or you’re worried it’s just not the right time, don’t do it! As you’ve hopefully learned, the average company doesn’t need an app, so don’t worry if it’s not a good fit for you.
I think you should focus on developing your website first, laying the foundation for future app development
Like traditional websites, mobile websites can display text content, data, images, and video. They can also access mobile-specific features such as click-to-call or location-based mapping.
Mobile apps, on the other hand, are applications that are downloaded and installed on a user’s mobile device.
When it comes to deciding whether to build a mobile app or a mobile website, the right choice simply depends on your business objectives. If your goal is to offer mobile-friendly content to a wide range of people, then a mobile website is probably the way to go. However, if you want to better engage, interact with, and communicate with your customers to drive customer loyalty, a mobile app is an excellent choice.