How can I best promote and find new clients for my business after re-locating?
Getting to pick up, move the family, and my business to a new location. What's the best advice for a company in a new location? Where is the best place to get the word out, and find new clients?
All the best for your new location.It does not specify what business you are in.
Relocating is an all-around stressful activity, especially when it involves establishing business relationships.
One of the benefits of relocation, however, is that it provides an opportunity to reposition your business. While you did not mention the industry or location of your company, all firms can benefit from restructuring, if performed correctly. There are fairly simple cost-effective means of promoting your business.
1. Ensure that your online listings are updated as soon as possible. Approximately 91% of clients research companies online first, so it is essential to ensure that your online footprint is accurate in the social stratosphere and online listings (e.g. Yelp, YP).
2. Make yourself the headline. This works especially well if you're in a small town. Smaller town media outlets are always looking for new stories. Does your company offer a service that the area needs? Is there an interesting story behind your move, new location or company origin? These are newsworthy elements that will serve the dual purpose of introducing yourself to the public--who are potential customers--and acquainting yourself with the news media, which will help you attain publicity in the future.
3. Support a cause. Social responsibility is increasingly important for organizations of all sizes. Customers are more inclined to invest in companies that demonstrate support for humanitarian, health and environmental initiatives. It is almost a requirement for firms to support a cause in order to gain support. It also establishes credibility, reflecting a company that is willing to offer the support it requests.
4. Network. Network. Network. This guidance is likely to appear in various responses because it is crucial. Technology has afforded us the ability to meet thousands with single entries and clicks but face-to-face contact remains invaluable. Allow residents to attach a face to the name by joining local organizations and attending public meetings and events. Ensure that you establish ties to the community. Once residents feel that you have made an investment, they will be more willing to invest in you.
5. Give thanks. If you own a bakery or restaurant, create small samples for neighboring businesses. Welcome yourself to the neighborhood and proactively thank patrons for supporting you.
6. Create incentives---creatively. While coupons and social check-ins are great ideas, so are theme days, depending on your industry. For a professional service industry, themed weekday specials will help draw customers in on traditionally slower days (e.g. Teacher Tuesday, Workday Wednesday).
7. Establish yourself as an expert. Seek out speaking engagements in your field. Regardless of your industry, there is an audience in need of some sort of advice. Find outlets, writing and speaking where there is a need. Local colleges and universities are great starting points.
8. Loyalty-based programs are good ideas when you're new to the area. Offer incentives for frequent shoppers to buy...and buy again.
I wish you the best of luck, Rodney. If you need more advice, don't hesitate to reach out.
May I suggest you start with a documented plan - which should include:
- completion of a competitive market research to see how other Video Production and Video Marketing companies are marketing their business in the area,
- type of businesses in the area (are they technology savvy etc),
- obtaining referrals from your current clients and a definite action plan to contact the new referrals,
- joining the Chamber, BNI, Rotary and other Business Community group,
- attending seminars/meetings where you can meet the decision makers of the companies,
- depending on the type of businesses in the area you may want to have an open house showcasing past work and results if possible. You can even do a free presentation explaining what video marketing is all about.
- if available use a digital billboard to showcase your work.
- Instead of fliers you may want to go for an individual letter to the companies you identify that may be interested in your business and use a colored envelope to ensure it is opened.
These are just some key items for your plan. You may also want to Include a tracking system to identify which strategy is working. If you need further help let me know.
Personally, I am a huge believer in Networking. How to build new referral business, especially in a new city with limited contacts? Check out some of the local networking groups & join a few - as many as you can make time for. The most profitable for me has been BNI - it has almost single handedly taken my accounting & tax practice from a small 1 man shop to now 3 regular staff & a number of additional resources all under our umbrella. If you'd care to know more - check it out where you are going or connect with me & I will assist.
Here are some tips that I hope are relevant to your issue.
1. Communicate Pre-Move and Post-Move
2. Update Your Online Listings
3. Use Location-Based Services to Attract Passersby
4. Give Existing Customers an Incentive to Visit You at Your New Location
5. Host an Event to Attract New and Existing Customers
6. Don’t Forget Customers That May Not Have Checked You Out for a While
Probably the local chamber of commerce to start, but you should be armed with some cool branded promotional products showing your creativity. It's the one marketing item you know your prospect saw your "ad" 100% because you placed it in their hands. Plus they're fun, useful and effective.
This is the exact strategy I used when I did what you are doing. And it worked. If you need help with other ideas, let me know.
Definitely get networking and use the opportunity to get into the media, but also and most importantly - Do your research.
Many assume that clients are the same the world over, but there are often cultural or societal differences that you might not be aware of.
For example I come from New Zealand but now live in Australia and many would think they are the same, but the culture is quite different. Numerous brands have tried to open in new markets and failed because they didn't understand the nuances of the local culture.
Use on line tools like Google and LinkedIn to get more of an understanding, ask your existing database if they know anyone already in the area who could give you some insight.
All the very best with your move!
My best advise is start networking in your new location. Get involved with a chamber of commerce or a leads referral group and tell people about what you do and invite them to you location if you have one.
I didn't read all the comments below but I can tell you the best thing for our company has been joining the Chamber of Commerce's in the different areas and depending on where you work, for example we are in a big industrial area, so we joined the Economic Partnerships out here like one is called the Economic Port Alliance and one is the Bay Area Economic Partnership, I think they have these in most cities but different names obviously. Participate in trade shows, sponsor community events, or even a little league team.
It depend on where you are in the process and it also depend on which type of service you are offering. could you be more specific by giving more details.
What type of services are you offering?
Are you moving far of your actual place?
In which level of the process are you actually?
The more we know, the clearer the strategy of creating a good ad campaign is.
the best way to promote and find new clients: seek out and join the local Chamber of Commerce. Then network at their events. I joined a couple of months ago and already it has paid for itself ten fold.
Here are some practical ways to get on the radar in a new town.
1. Ask everyone you worked with or knew in the old town for a reference or referral. Those hat were clients may know someone in a similar business. Those that were not clients may know someone who "Knows everyone." Those that don't know what you do and who your ideal clients are need to understand that.
2. Clearly identify who your ideal clients are. Spell it out in simple terms. Build a complete profile for yourself based on the key problem you solve for them and how you do it. Now reduce it to less than seven words that even a child can remember. Examples:"I build websites that sell stuff." or "I put payoff in lead nurturing." or I craft copy that beats control."
3. Attend local gatherings of Professionals in your arena. Tell them you are new in town and ask to meet with them to understand more about their services "since you will be visiting with a lot of people and someone may need their help". Naturally, they will want to know a little more about you.
4. Attend local gatherings of the kind of folks that make ideal clients for you OR
gatherings of the people that know a lot of your ideal clients. (The latter is usually more profitable.)
5. Build a list of the companies that could be ideal clients, learn as much about them and how they operate then approach each of them with specifics of why you want to work with them and how you can improve what they are doing now.
6. Keep track of everything in a Contact Management system. A simple one that is low cost is Big Contacts which can expand into a solid integrated CRM system for a "Little Guy".
7. Good luck.
I would begin with a news release to local papers and radio, most will give you a few free promotions. Start off with why you decided to move locations, family, work environment, etc. Be honest, no bs. People are more likely to give you their listening time, if you aren't trying to con them. Go old school, inexpensive flyers, a few kids, Sat and Sun at a mall or shopping centers Parking lots. Check in with the administration before you start though. Find a local station who will give you some air time, make a 3 minute commercial. Business card everyone, shops, grocery stores, restaurants, you get the picture. Get yourself out in the eyes of the public, BillBoard ads. Change all of your media info as well.
Check out the local Chamber of commerce, local business meet up groups.
Volunteer for community groups. Do a seminar or workshop in your.
Look for joint venture opportunities with relating businesses.
To mention a few. :)
``the Marketign Coach``
Some of the BEST places to get the word out and find new clients:
The Chamber of Commerce in the local area, Toastmasters, Rotary Clubs, etc...
Social Media such as network groups like mosaicHUB, Facebook Groups in the local area that YOU moved to, Twitter, Linkedin, and Pinit just to name a few.
Much success to YOU!
Join 2-3 worthwhile organizations. The chamber of Commerce is a great starting point. Join a professional networking group and a social group. Then become an extremely active member of those organizations.
First in order to give you a more accurate response I need to know your business, that makes a big difference when you plan your marketing and advertising strategy
Connect with the local Chamber of Commerce to share information about your company. Volunteer your time or become a member will increase your company awareness throughout the communities the chamber serves.
Other organizations are great, for instance, Rotary Club, universities, etc.
Thanks for the advice everyone!
I have already done a lot of the things you have suggested, so I feel like I am on a good track!
Looking to keep business going in my old area, the country just west of Indianapolis, Indiana - already have a business partner for that.
Looking to go to southwest Missouri, near Branson.
I'm doing research from afar right now, as I have been living the last year in Costa Rica. Done a lot of reading and developing new products and services.
Keep the great advice coming! I plan to submit some articles here on Video Marketing and using Video to grow your business. If you need anything, feel free to ask!