How can I best promote and find new clients for my business after re-locating?
Getting to pick up, move the family, and my business to a new location. What's the best advice for a company in a new location? Where is the best place to get the word out, and find new clients?
Relocating is an all-around stressful activity, especially when it involves establishing business relationships.
One of the benefits of relocation, however, is that it provides an opportunity to reposition your business. While you did not mention the industry or location of your company, all firms can benefit from restructuring, if performed correctly. There are fairly simple cost-effective means of promoting your business.
1. Ensure that your online listings are updated as soon as possible. Approximately 91% of clients research companies online first, so it is essential to ensure that your online footprint is accurate in the social stratosphere and online listings (e.g. Yelp, YP).
2. Make yourself the headline. This works especially well if you're in a small town. Smaller town media outlets are always looking for new stories. Does your company offer a service that the area needs? Is there an interesting story behind your move, new location or company origin? These are newsworthy elements that will serve the dual purpose of introducing yourself to the public--who are potential customers--and acquainting yourself with the news media, which will help you attain publicity in the future.
3. Support a cause. Social responsibility is increasingly important for organizations of all sizes. Customers are more inclined to invest in companies that demonstrate support for humanitarian, health and environmental initiatives. It is almost a requirement for firms to support a cause in order to gain support. It also establishes credibility, reflecting a company that is willing to offer the support it requests.
4. Network. Network. Network. This guidance is likely to appear in various responses because it is crucial. Technology has afforded us the ability to meet thousands with single entries and clicks but face-to-face contact remains invaluable. Allow residents to attach a face to the name by joining local organizations and attending public meetings and events. Ensure that you establish ties to the community. Once residents feel that you have made an investment, they will be more willing to invest in you.
5. Give thanks. If you own a bakery or restaurant, create small samples for neighboring businesses. Welcome yourself to the neighborhood and proactively thank patrons for supporting you.
6. Create incentives---creatively. While coupons and social check-ins are great ideas, so are theme days, depending on your industry. For a professional service industry, themed weekday specials will help draw customers in on traditionally slower days (e.g. Teacher Tuesday, Workday Wednesday).
7. Establish yourself as an expert. Seek out speaking engagements in your field. Regardless of your industry, there is an audience in need of some sort of advice. Find outlets, writing and speaking where there is a need. Local colleges and universities are great starting points.
8. Loyalty-based programs are good ideas when you're new to the area. Offer incentives for frequent shoppers to buy...and buy again.
I wish you the best of luck, Rodney. If you need more advice, don't hesitate to reach out.
Businesses move for all sorts of reasons as you mentioned in your question , But how can you ensure your existing customers move with you and how can you go about attracting new customers to your new location? Here are few tips to help :
1.Communicate Pre-Move and Post-Move
First, be sure to use every available touch point to communicate with existing customers about your impending move—and well in advance.
2. Update Your Online Listings
Search engines are increasingly locally-centric in their search results. For example, if you enter “Italian restaurant” into a Google search, it will automatically display local businesses in your area first. So update (or create if you don’t have them) your online listings, whether they are on Google+ Local, Yelp, Yellow Pages, Facebook, Trip Advisor or others. And, of course, don’t forget to update your own website “Contact Us”, “About Us” or “Find Us” page.
3. Give Existing Customers an Incentive to Visit You at Your New Location
Your customers are your livelihood, treat them that way. Offer them incentives to stop by your new location. Make sure the offer is time-bound so they have a reason to check out your new digs soon!
4. Host an Event to Attract New and Existing Customers
Give customers a reason to fall in love with your store—not just for its products, but as a place to get together. Retail stores, bars, restaurants and other food service businesses, in particular, can benefit from hosting events. These can be educational in nature (bring in a guest speaker from a vendor or supplier if you don’t have much to say yourself) or appreciation events (offer a sneak preview of your new location to your top customers). Events can also be tied to themes (date night or wine night) or holidays.
5. Don’t Forget Customers That May Not Have Checked You Out for a While
Your new location might be more convenient to some of your older customers. So consider running a campaign that targets not only your active customer base, but those who may not have purchased from you in a while. Special offers or other incentives specifically targeted at that group and paired with a, “we’d love to see you again,” message may just do the trick.
I think it depends on the type of product or service you offer. However, I found great resources in my community when I moved here and started my own business. Some great places to start include:
1. Local Chamber of Commerce: These organizations offer great educational opportunities and networking events to help you connect with other professionals.
2. Professional Referral Groups: While they may limit your ability to participate in other groups, referral organizations like BNI, LeTip and others offer the opportunity to build relationships based on quality referrals.
3. Rotary, Lions Clubs, etc.: This is a great way to meet other professionals and do some good in the community, too. These groups offer you a chance to not only promote your expertise, but your commitment to making your community a better place to live.
Rodney, I also think it's important to notify your current/former clients and let them know where you've relocated. Request that they share your information with anyone they know in the area, as YOU will be a great resource for the folks in your new community.
Best of luck!
Here are some practical ways to get on the radar in a new town.
1. Ask everyone you worked with or knew in the old town for a reference or referral. Those hat were clients may know someone in a similar business. Those that were not clients may know someone who "Knows everyone." Those that don't know what you do and who your ideal clients are need to understand that.
2. Clearly identify who your ideal clients are. Spell it out in simple terms. Build a complete profile for yourself based on the key problem you solve for them and how you do it. Now reduce it to less than seven words that even a child can remember. Examples:"I build websites that sell stuff." or "I put payoff in lead nurturing." or I craft copy that beats control."
3. Attend local gatherings of Professionals in your arena. Tell them you are new in town and ask to meet with them to understand more about their services "since you will be visiting with a lot of people and someone may need their help". Naturally, they will want to know a little more about you.
4. Attend local gatherings of the kind of folks that make ideal clients for you OR
gatherings of the people that know a lot of your ideal clients. (The latter is usually more profitable.)
5. Build a list of the companies that could be ideal clients, learn as much about them and how they operate then approach each of them with specifics of why you want to work with them and how you can improve what they are doing now.
6. Keep track of everything in a Contact Management system. A simple one that is low cost is Big Contacts which can expand into a solid integrated CRM system for a "Little Guy".
7. Good luck.
1. Have new business cards (with updated info, of course) printed up immediately. Carry a few with you everywhere you go (as in, EVERYWHERE). Oh, and give them out!
2. See what the local Chamber of Commerce has to offer. Many have "free" events that you can attend (i.e., without being a paid Chamber member).
3. See what other networking groups are around. Some may be organized via the likes of Facebook, and don't "restrictions or fees (such as BNI). I find these groups to be more genuine as well.
4. See what the options are for MeetUp groups, and use them to make new friends, mingle, and network. Did I mention to bring biz cards with you everywhere you go?
5. If you don't already have a mailing list, start one. In either case, be sure that you have a specific list for the local community, if you have services that are only offered locally and you do not want to bother others with.
6. Join LinkedIn groups for your local area.
7. Volunteer for a worthy cause (or two). This should be a sincere effort, though, with no expectations for anything in return. If you're volunteering only because you expect something in return, then you are bartering (in my opinion). Be real.
8. Make an effort to meet other parents at your kids' school.
9. Don't rely on Twitter for much of anything, unless you're a rock star.
10. Put together a Marketing Plan.
Here are some tips that I hope are relevant to your issue.
1. Communicate Pre-Move and Post-Move
2. Update Your Online Listings
3. Use Location-Based Services to Attract Passersby
4. Give Existing Customers an Incentive to Visit You at Your New Location
5. Host an Event to Attract New and Existing Customers
6. Don’t Forget Customers That May Not Have Checked You Out for a While
I highly recommend you get in touch with the towns, registering business sector, with opportunity for RFP's.
The local chamber of commerces (join as many as possible) attract local business owners for lunch or dinner metings and provide a directory for community and inexpensive marketing.
If your familiar with Facebook, it is simple to get your branding and image out in under three days to over 1000 companies minimum if your able to use it properly and free advice if needed - jcannon at icmg dot com.
And use time to pick up directories, using a consultant to generate meeting and new revenue with cold calling .
Join a networking group like BNI, your local Chamber, a Rotary, or other networking group. Attend networking events. You can also find groups on MeetUp.com
Build relationships in your community. Also, speaking publicly is a great way to position yourself as an expert and connect with people in your target market. Don't be afraid to give your best content, and know how to "speak to sell." Every time I speak I get clients from it.
I didn't look at your profile to see what you do, but finding speaking gigs is usually pretty easy.
Volunteer also or join a local committee.
Hope these helps!
There are too many unasked questions to give strong advice. If your not familiar with the market, take some time to get familiar with the area and where your typical client would come from. Address you location based on the other businesses in the town similar category and allow sufficient distance between the two. There is no "Best" way as that will change by business category and market. Traditional media like radio and cable/t TV offer different ways to make the announcement and social media allows you to focus your marketing by market or business category.
I didn't read all the comments below but I can tell you the best thing for our company has been joining the Chamber of Commerce's in the different areas and depending on where you work, for example we are in a big industrial area, so we joined the Economic Partnerships out here like one is called the Economic Port Alliance and one is the Bay Area Economic Partnership, I think they have these in most cities but different names obviously. Participate in trade shows, sponsor community events, or even a little league team.
A great way to get the word out that you have moved and attract new business is by getting booked as a guest on local radio shows and talking about areas of interest with your business.
I would also add press releases to that, to make people aware of your new location as well as some specific information about your business expertise.
Start by determining who your best client is. Small business, or are they larger businesses? Medium? Once you do that, figure out what job position would be the one who makes the decision to take advantage of your product or service. From there, target those individuals as precisely as you can to avoid spending $$ to reach a broader market, many of whom may not be your best client at all. It's one of the major advantages of promotional products - directly to the intended audience, no wasted coverage.
Having a mobile app for your business would get you amazing leads. All you do is advertise your mobile app on social media and other sorts of advertising. On the app you can add special deals so your customers will always go back onto the app. You can talk to your customers and send them loyal coupons.
Mobile push notifications have a open rate of 75%.
If you would like me to build you a mobile app or website please let me know and I would be happy to help you. skype craigscott1710
All the best
Old clients and customers are your best source of business. A simple approach is to keep a temporary office or facility in your old area, if your business permits that (e.g., a restaurant or physical repair business would not), especially with in driving distance of an hour to an hour and a half. Provide some more specifics and our group can be more helpful to you.
Connect with the local Chamber of Commerce to share information about your company. Volunteer your time or become a member will increase your company awareness throughout the communities the chamber serves.
Other organizations are great, for instance, Rotary Club, universities, etc.
Check out the local Chamber of commerce, local business meet up groups.
Volunteer for community groups. Do a seminar or workshop in your.
Look for joint venture opportunities with relating businesses.
To mention a few. :)
``the Marketign Coach``
I would begin with a news release to local papers and radio, most will give you a few free promotions. Start off with why you decided to move locations, family, work environment, etc. Be honest, no bs. People are more likely to give you their listening time, if you aren't trying to con them. Go old school, inexpensive flyers, a few kids, Sat and Sun at a mall or shopping centers Parking lots. Check in with the administration before you start though. Find a local station who will give you some air time, make a 3 minute commercial. Business card everyone, shops, grocery stores, restaurants, you get the picture. Get yourself out in the eyes of the public, BillBoard ads. Change all of your media info as well.
the best way to promote and find new clients: seek out and join the local Chamber of Commerce. Then network at their events. I joined a couple of months ago and already it has paid for itself ten fold.
It depend on where you are in the process and it also depend on which type of service you are offering. could you be more specific by giving more details.
What type of services are you offering?
Are you moving far of your actual place?
In which level of the process are you actually?
The more we know, the clearer the strategy of creating a good ad campaign is.
Definitely get networking and use the opportunity to get into the media, but also and most importantly - Do your research.
Many assume that clients are the same the world over, but there are often cultural or societal differences that you might not be aware of.
For example I come from New Zealand but now live in Australia and many would think they are the same, but the culture is quite different. Numerous brands have tried to open in new markets and failed because they didn't understand the nuances of the local culture.
Use on line tools like Google and LinkedIn to get more of an understanding, ask your existing database if they know anyone already in the area who could give you some insight.
All the very best with your move!