How do I write an email compelling to senior management?
I am working on an email campaign that will go out to top level management at various companies. How do I structure an email that is compelling? What is a good format to catch one's attention? I am not writing emails for selling purposes, but for an introduction and to get some valuable feedback on their experience.
Check out "Pitch Anything" by Oren Klaff absolutely spot on. Basically that email needs to be very short., like 2-3 sentences max and no attachments. CEO's are busy. The email is designed to get a call.
I think there is plenty of information on the web that you can find on how to write a compelling email to senior management. Go to your local Barnes and Noble store and see what books are available - might be worth the investment.
Have your content in the form of numbered bullets points which could be in bold format with brief ( one or two sentences ) elaboration of each point. Sequence them from the most compelling to the least and while framing the document try to think of how you would react if you got such a mail coming to you unsolicited. This will help you draft the mail keeping the needs of the reader in mind.
You also need an interesting subject line so as to get your mail some attention.
Finally, if you want them to respond to you , the process of doing so should be quick and easy. If possible, let them choose from multiple options with a mouse click, and if typed responses are required then try to address the WIIFM ( What's in it for me ? ) from the respondents viewpoint in your note.
Send it out to at least 40% more potential respondents than you need, so that even if a few dont respond, you still have more than enough responses.
Best of luck !
From my point of view.
1. Write a compelling subject line, it will increases the open rate.
2. Write crisp mail instead of writing story.
3. Write simple email instead of using jargon's.
4. Talk about the benefits.
5. Instead of sending mass mail write individual email with their name and greet and thank them.
The above points worked for me. Hope it will help for you too.
Ask them what their most critical need is no matter how small from their view of working with vendors...AS Simon, and Garfunkle sing in the song Sounds of Silence
"people talking with out speaking...People hearing without listening" I would think something along these lines ideas might help...I know when I promised to work on something that was particularly irritating no matter how small it helped
One will never know for sure what or which is compelling except that it will always be intrusive in nature, it would be best if you understand a market's behavior or do a profiling before sending a reach out email. That way it'll be more personal and spontaneous.
Jtn - some thoughts from a veteran workplace communication practitioner:
* Personalize each note - indicate why you want input from that CEO at that company.
* Keep it short, clear and focused.
* Do your homework first - don't ask questions you could have easily found answers to with some google or their website searching.
* Ask several very specific questions - don't ask them how the got started or what advice they give to people.
* Don't expect to talk to them - way too busy to spend time on a stranger with no perceived payback.
Best wishes for success, but don't be surprise when you get a very low response rate. If you were the CEO - would you respond to you?
Regards ...Phil Stella, Effective Training & Communication, Inc.
Everyone has good suggestions.
For me personally, I get flooded with emails and most are robots/automated replies and they are not real people on the other end
This gets annoying after awhile. I would leave a phone message or written letter so they know to expect it. This way the person just does not hit the delete button.
I would suggest doing some snooping to get some personal info on the manager with whom you are corresponding and include this tidbit of knowledge in the opening to attract their attention. Nothing says "read me" like a slice of your life. Then, you can segue into your purpose for writing.
i agree with Chris Lambrecht. A great point wisely stated.
I completely ignore emails that I don't know who from, or have no relevance to me or my business.
I feel that Targeted email campaigns only work if they know you and/or know your company.
Your trying to sell something, whether it's a survey or a product. If you want someone to do something, there has to be a reason to give up their time to do it.
I would suggest creating a target list of companies and names, call them and explain what you are doing and get them to agree to allow the survey to be sent to them.
You won't get they results you are looking for without cold calling first.