Need some advice on getting visibility and traction?
I've built 2 startups and need to promote them. One is a fitness site targeted to FitBit users and another is a general Q&A site where people can earn points to become experts, then charge for their expertise. I'm looking to gain both visibility and traction for these sites.
How are the start-ups doing now? Have you done a soft launch of the two businesses. Have you created a social media campaign for both?
What is your plan for building over the next 6 months, what is your plan for getting visibility and traction? Also what is your budget, like John asked.
This is the difference of doing grass root marketing vs. a full marketing campaign.
I would love to hear your answers.
You've mentioned that you have sufficient time rather spending your pennies. Then it's well and good that you focus more on the users to both the websites. In such a case, e-mail marketing, blog / article marketing are the proficient factors, while you do have another major aspect to have a control over the web users for your site.
Exactly the "Social Media", one of the handful options to work out. Experiencing multiple users in a single phase really makes a greater impression. Hope you can easily be reaching number of users with a single conversation. The only dependable factor for this will be "active" conversation / engagement being required.
For web-based start-ups, http://startupli.st and http://betali.st are good ways to get some initial traffic. As long as you're allowing prospective users to sign up and/or requesting their email address, you can begin building an email distribution list (with their permission of course).
You can post a "Ask HN: Review my startup" on Hacker News to get some potentially harsh feedback, but feedback nonetheless.
Create a blog with relevant and useful information for your target audience. Keep your promotional content low and your informative content high.
Spend some time acquiring a following on Twitter and other social media so you can reach your target audience with content they'll find valuable through multiple outlets.
Subscribe to Help A Reporter Out (helpareporter.com) and pitch to the topics that you have professional knowledge about. If you're selected, most reporters will give you a link to your product / company.
(Self promotion) I've launched http://startuplog.io to list recently founded start-ups and help them gain visibility. Feel free to submit your start-ups, there's no cost currently.
Great question but I have to ask what do you have more of, time or money.? There are solutions that will take up a large amount of time but are inexpensive in regards to cost and there are solutions that take very little time but require a financial investment.
Knowing the answer would help guide the discussion a bit more.