I'm looking to start a new online magazine. Anybody have experience with that? What advice/thoughts can you share?
I am researching again for a project I set aside when the health crisis hit in March 2020.
I live and work in Hanover Maryland. I have registrations for two domains (neither is live, posted to show branding thoughts):
If you check the domain registration info you will find I have been researching this project for several years.
I established social media (instagram & twitter) accounts with similar names to the domain name.
Maryland Live Casino and Arundel Mills mall (largest mall in Maryland) are located in Hanover, MD. The area also boasts a real estate market that is notable.
Plans were to highlight area businesses, entertainment, real estate and shopping. The local residential community is rather transient, perhaps due to the proximity of a military base and the NSA, so not a major area the magazine would cover.
I like mlhamptons.com and wanted something similar for hanover, md. Yes, I agree mlhamptons is very community intense insofar as the people who reside there. I also like a local magazine out of Annapolis (whatsupmagazine) and thought of asking their staff if they would be interested.
If I can get it going, the many area hotels and businesses maybe interested in advertising. I have lots of ideas, however worried about my lack of experience in this area.
A new online magazine? Is this hard? What is your experience? Any thoughts about this project?
Regina, if you're starting an "online magazine", the competition is fierce with competitors like TIME magazine, Forbes, and Wired. Instead, what you're starting is a local magazine and this definitely has scope and room for growth. The best way to start is by providing value to your readers.
- What do readers from your area want to read about?
- How can you educate your local audience about new venues and hidden gems?
- What sort of information is your target audience looking for, but cannot find on Google?
Following these tactics will help you gain authority in your local niche and set your magazine up as a local guide/expert.